How to write a circle of friends to attract customers?

Friends circle is a carrier of social operation, which is characterized by two-way interaction. Today, Bian Xiao will talk to you about how to write a circle of friends:

First, the scene copy.

Connect the copy with the user's life scene and make them associate. I feel that with this product, I can always enjoy the convenience it brings and the trouble without this product.

Second, the comparison of competitive products

As the saying goes, there is no harm without comparison. Selling goods in a circle of friends, price difference comparison is also a very effective way. For products, there are advantages and disadvantages if there is comparison.

Third, describe the ideal picture.

The underlying logic is to point out the current situation of the target group first, and then present the ideal picture they want to make them dissatisfied with the current situation and stimulate their desire for change.

For example, those who sell fitness courses can attract users to place orders by describing their physical fitness, healthy appearance and self-discipline after fitness.

Fourth, arouse users' emotions.

All along, products with intentions can be sought after, and so can copywriting. If the copy is written in the user's mind, it can arouse the user's emotions, which is considered as successful emotional marketing.

For example, the pen copy: "It is not just a pen, it is a tool of knowledge, a window to the soul and an ideal wing." Giving pens more emotional value can arouse users' emotions.