Selling crazy! Why do so many people buy Tesla? Interviewing car owners is actually these reasons. ...

Tesla model? It's really selling crazy.

Since the domestic price reduction, it has been "opened" all the way. Regardless of the negative dividend of the epidemic, the cumulative sales volume of1-July reached 57,400 vehicles, exceeding the sum of the second to fourth new energy vehicles in China; If you narrow it down to first-tier cities, Model? Even better than all the models you are familiar with. ...

Why do so many people buy Tesla Model? 3? The answer depends on the owner to find it himself. ...

Fortunately, there are many new models around Brother Dian? 3 car owners, will these friends buy models? 3 is a bit unexpected, because they will have some inherent labels in my eyes before, which doesn't look like the model of winning the championship. Advocates of 3.

Until I saw the painting style of Tesla Motorsports Association ... I understand.

Of course, I'm just kidding. Then I will listen to their stories one by one. From another angle, I can often see through the essence. There must be some sufficient and necessary conditions for them to pay for the trial operation.

1. Lao Guang, born in 1990, a cross-border talent, "Baiyun Eason Chan" and "owner of Baiyun Fort"? -? Daqiang

If you have lived in Guangzhou, you will certainly understand the weight of this sentence "I am from XX village".

But we can't use the usual label of "landlord on the seventh floor" to cover Daqiang students. In fact, although he is far richer than you and me, he is far more diligent than you and me. He has both the pragmatic style of Lao Guang and the characteristics of a madman who strives for innovation and works hard. Even before that, he was a "number one hacker" ...

Brother Dian: You should have been "electric black" before, right? Start with the model? It's quite surprising.

Daqiang: First of all, I want to explain "I am an electric black".

Actually, I am a person who loves driving. I don't exclude any cars that are easy to drive, including electric cars. Secondly, I am a person who loves technology products, so I will try my best to catch up with the latest technology products. At present, there are mainly three kinds of electric vehicle companies, one is the elderly in Le Chun, the other is the marketing method of "brainwashing" and "pyramid selling", and the other is ppt.

So-and-so domestic factory is more advanced than Porsche factory in Germany? So-and-so is the best car on the planet Such slogans are endless.

No matter from the product or the brand itself, such propaganda means itself is very low-level. In addition, some cars are obviously made badly, but it's disgusting that I just rely on publicity to impress others. If you don't like mainstream electric vehicle marketing, it's better not to like electric vehicles.

So I have expressed my disgust with these "electric cars" in public more than once. There is a saying that Tesla has never seen such a situation at present, so I am more optimistic about the brand Tesla. If one day Tesla does something similar, I will leave its lineup without hesitation.

Brother Dian: Haha, what car did you drive before and bought a Tesla model? How did this idea come about?

Daqiang: The car I used to drive was Volkswagen's old Bora. Actually, it has been with me for seven years. Besides, I need to commute by car every day. Buying or replacing a car at home has gradually become an important part of family affairs.

To tell the truth, I like nanny cars like Odyssey and GL8 very much, which are excellent tools for my family, but at this node, I made a very detailed summary and analysis of the cars and found that I haven't realized the need for them yet.

The first is the use of Bora. During the driving time, 70% of the time is driving alone. Occasionally, there are 7 people in the family who need to ride, so you can solve the unexpected travel needs through the 7-seat car or car rental in Baojun's family. Secondly, on the commuting cost, I need to walk about 60 kilometers to and from work every day, and the average commuting distance per week is nearly 400km kilometers, so the cost of car use will be my second important factor.

In view of the above, it is not difficult to see that what I need is a model that meets my driving requirements, followed by low fare. Therefore, low-cost and easy-to-drive electric vehicles will be the first choice, so the first goal naturally points to Tesla models? 3。

AP commuting doesn't smell good at all.

Dian Ge: You should have rich experience in car purchase, so how did you finally decide to buy the Model? How about three?

Daqiang: After I was interested, I locked in several competing products and offered them to my family to experience first and then consider the next step.

At the beginning, the new BMW 3 Series and Cadillac CT5 were locked. I took my family to the 4s shop to see the car and asked about the price and financial plan before coming back for further consideration.

▽ New Ma Bao 3 and models? 3 Internal

During the experience, due to media reasons, I am responsible for carefully experiencing the driving and mechanical quality, and my family mainly rides in the back row, considering the comfort of riding. To my surprise, I am the least optimistic about models. In the back row 3, my family actually found it acceptable to ride in the back row for many times.

So, I am a Tesla model? Three. The next step is to test whether you can accept its shortcomings. Because of the media, I can borrow my car, so at this stage I begin to evaluate whether I am suitable for driving an electric car. I borrowed the model on purpose? 3? In five days, I started a week-long "simulated car owner" life.

To be honest, it basically collapsed the other day. Here, I would like to suggest that you buy an electric car. There'd better be a pile at home.

However, after carefully checking the places where you can charge near the business circle of the company and residence, and constantly trying to "run in" your life with electric cars, I found that the problem of charging seems not as difficult as I thought.

For example, you can drive to the charging parking space in the business district for lunch, or choose some business districts with charging conditions during some shopping hours every week. In fact, it takes more time for an electric car to drive slowly than for a fuel car to plug a charging pile. If a certain habit is formed, in fact, the energy supply time consumed by electric vehicles is even shorter than that of fuel vehicles.

After simulating the owner's life for a week, the charging problem was solved. What happened after that, model? It brings me some happiness that other cars can't provide, such as excellent driving foundation, acceleration ability comparable to one million cars, intelligent car experience, automatic assisted driving, passers-by turning around, low car cost, Tesla's special circle of friends and other advantages.

Of course, it must be mentioned that electric vehicles can be directly licensed. I found that I don't need to "replace" at all. My wife can drive. The original demand for seven-seater cars became a false proposition.

Brother Dian: How was the buying experience? It's not the same as others' price reduction. It seems that you are in a hurry to buy an imported version.

The experience of buying a car is determined by one word, that is, fast.

Thanks to the media. I noticed the last batch of imported models. Stock cars can be purchased and there are small discounts. Therefore, I did not hesitate to directly decide the imported models through the internal links provided by Tesla staff. It took only three days from payment to getting the license plate. Yes, you heard me right, as fast as buying food. The direct selling system allows you to pay directly in official website, just like shopping in Taobao and JD.COM, and then go to the car pick-up point to pick up the car and drive away, or even give you the card.

I chose the imported long-life all-wheel drive version with a guide price of 440,000, second only to the P version. First of all, why do you choose imported models? The price of the last batch of imported models has been settled, and there is no "oppressive feeling" of the domestic version. I specifically investigated the used car market, imported models? 3. It is hard to find a car, and the rate of preservation far exceeds that of domestic models or even models? X/S mode.

▽ Model? X was once caught in the storm of "reducing prices by hundreds of thousands"

In addition, why choose long battery life? My weekly commuting distance is measured by simulating the owner. It is very convenient to meet daily commuting with a long battery life model, so I chose a long battery life model without hesitation. Finally, why choose the all-wheel drive model with dual motors? The acceleration of 4.6s is also Tesla. A jump in China will tell you the gap with me. If you haven't felt it, you can try it. A car that pursues driving pleasure is my first priority.

As for why not choose a more fun and stronger P version, to put it bluntly, it is poor.

Dian Ge: I find that your thoughts and needs are very clear, and you have a good relationship with Tesla. What do you think of models? Is it a product that meets your needs?

Daqiang: At present, I have walked more than 10,000 kilometers in five months, because of model? Very easy to drive. My Bora and Baojun have been parked in the parking lot for many days. I actually felt the day when driving a high-performance electric car can't go back to the fuel car.

My home belongs to the village in the city (electric brother: this means there is no shortage of parking spaces). In fact, the charging pile can be installed, but because there is only one pure electric vehicle in the village at present, the installation process has stopped.

Don't say that the biggest obstacle to the popularization of new energy may be residential property.

Diange: Share some interesting car experience?

Daqiang: Let me give you some examples.

Example 1: I am the company's first Tesla, and I often park in the parking area of company 1 gate. Occasionally, I picked up the car and saw someone smoking around my car (in fact, it was quite far from the smoking area).

The model of Wen Daqiang and awei? three

Example 2: Because I have a certain free quota at Tesla Super Charging Station, I will charge occasionally. At present, three beautiful new car owners WeChat have been added.

Brother Dian: As a rational person, I ask you to talk about the key points here.

Daqiang: Too many. I think I can write an article.

When I recommend it to others, I will let them consider whether to buy an electric car first. If they want to buy an electric car, the budget and the actual demand for the car also meet the requirements. Compared with other electric vehicle brands, it is not worth mentioning at present.

-I'm the dividing line-

Second, fresh meat, after 1995, car review host, Gao Fushuai? -? Averroes

Netizens who often read car reviews online may be more familiar with him than brother Dian.

Standard Gao Fushuai became a host at a young age, starting with modeling? 3, forget it, say more or envy.

Brother Dian: awei always thinks that you must buy JDM or BMW M or something. When did Tesla's idea come into being?

Awei: The model I bought? 3 Or is it because CLP plans to drive an electric car home in Spring Festival travel rush in a hurry, and changed the electric car in those three days, feeling the model? Compared with the electric car I have been exposed to in the past, it is very different, so I began to pay attention to this car.

At that time, my family already had two gasoline cars. Although they are all Japanese cars and are very economical and durable, the cost of use and maintenance is still high. For example, for minor maintenance with a flight distance of 5,000 kilometers, 500 yuan will be less. Besides, I have a long commute every day (note: awei works in Guangzhou and lives in Foshan), and the average mileage of running 65,438+00,000 kilometers every 2.5 months is also quite high. In addition, I found that my family actually has a lot of gas bills.

Can you find awei in this picture?

My idea is simple. Just buy an electric car and drive it around the city. Without long-distance demand and endurance anxiety, the car still needs good performance and brand effect. After all, there are no luxury brands at home.

Finally, I saw that my brand was cost-effective, but I didn't like it. Weilai brand can, but it's over budget. Finally, I saw the model. Because the budget is in line, the performance is good, and the brand is ok, so I decided to buy that model? Three.

Brother Dian: I found your requirements very clear, so you decided to renew the edition?

My budget is 300,000 yuan, and the long battery life is about 120 kilometers more than the standard battery life, but the price is 70,000 yuan. Combined with my own use environment and standards, it is actually the difference between charging once every two days and charging once every three days, so I didn't think too much about directly marking the battery life version.

The configuration is mainly poor in the heating of the rear seats (not used in Guangdong), the number of speakers in the car (I also think it is good to have two speakers), and other things are similar. To sum up, the standard endurance version is most suitable for me with limited budget.

In fact, the biggest difference between buying a car and the traditional 4s is that there is really no discount to talk about. However, in March this year, we added sales WeChat, so we often talked with sales when we were free, so we finally got some benefits and gifts (note: I suspect that awei is more handsome). It depends on our personal situation.

Dian Ge: Is it troublesome to be charged for going to work across the city every day?

Awei: My usage scenario is mainly between Guangzhou and the suburbs of Foshan. Most of them drive by themselves, and the commuting distance is about 80 kilometers every day.

My home charging pile has not been installed yet, but at present, the hotel next to my home has a third-party fast charging pile of 120kw, which has a good experience. I am still using the fast charging pile outside for the time being. At present, the car has traveled 800 kilometers in more than two weeks, which is fully qualified for my above needs.

Dian Ge: It seems to be another case of precise demand and precise purchase. Any interesting experiences to tell you?

Awei: I think models? The overall experience is good, just as I imagined before buying a car.

A noteworthy model? I am really satisfied with the ap of 3. Normal road traffic can be used normally, whether it is high-speed or urban roads. I even tried it one day. ap can still work normally on the expressway in a rainstorm that I can't see clearly with my visual driving. I don't recommend that you try. In addition, when I entered the unmarked section, the AP was driving normally according to the vehicle trajectory in front. I must give 9 points for the overall experience.

Charging, suggested model? 3 friends don't have to go to Tesla's super charging station to charge. I've tried a McDonald's time that costs as much as 50 yuan. In fact, the third-party charging piles outside are also very fast and the price will be much cheaper.

The disadvantage is that you have to squeeze with the drip driver. Awei, who is grounded, thinks it is acceptable. After all, you can't afford a model? Can the poor in s save a little or a little?

Dian Ge: As usual, although I am satisfied, I must say a few things.

As Tesla, slot point is a must!

The first is that car navigation really wastes the screen, mainly because the direction is unclear, the response is slow, and the road conditions cannot be updated in real time. I hope I can learn navigation in Gaode (Gaode is very troublesome to spend money).

The second is that the NVH performance of chassis and tires is really only a little better than my Fit, not as good as Binzhi. That was a close call. I am the boss of Fit, so I still think there is a promotion.

Third, I hope Tesla will be equipped with an electric tailgate in the future. At this price, sometimes the existence of electric tailgate can make you more elegant when carrying things to the trunk for girls.

Dian Ge: I feel that your concern is subtle. Do you have any exclusive tips to share?

Awei: Tesla's insurance and loans can be handled outside. Outside insurance can be cheaper than Tesla official. Take the loan100000 yuan for three years as an example. Compared with Tesla, the outside interest can be 2-3k cheaper. Don't be shy to talk to the sales person directly. Tesla doesn't have any bundled consumption like other 4S stores.

Dian Ge: I don't know what to say. Since you have chosen the standard update, you haven't considered waiting for another wave of lithium ferrous phosphate version price reduction?

Awei: I hope the following suggestions can be given to friends who are waiting for lithium iron phosphate batteries. I'm waiting for a lithium iron phosphate battery like you. Maybe your idea is that it will be cheaper to change lithium iron phosphate batteries in the future or have better battery life in winter and so on. But why did I choose to give up? Here's what I think:

Tesla has been using ternary batteries provided by Panasonic for so many years, and Tesla's battery management system ahead of other manufacturers is also based on the results of matching with ternary lithium batteries for many years. Models? Since listing, global sales have exceeded 500,000 units. Before me, many people have used the model of ternary lithium battery. 3, the overall evaluation and feedback over the years will reassure me.

As for Tesla's history, it has never used lithium iron phosphate batteries. How does it behave after getting on the bus or what will happen after years of use? Can Tesla's battery management system support lithium iron phosphate batteries in a friendly way? After all, ternary lithium batteries and lithium iron phosphate batteries are completely different in nature.

I don't doubt Tesla's ability. I believe that lithium iron phosphate batteries will also perform well, but from a rational and objective point of view, I think we need to wait for a result. So if you think the budget is enough, I suggest we start. If you think models? I haven't reached your heart yet, so my suggestion is to keep waiting. Buy early and enjoy early, buy late and get more discounts. The cheap one must be your next Tesla.

-I'm the dividing line-

Third, Zhu Benzhu, the first generation after 90, editor-in-chief of Jundian, winner of life? -? Dazhu

Finally, this netizen must be all electric. Most people who know him have asked him questions in the WeChat group.

Editor-in-chief? Zhu Zhiyan? /? CEO of Xpeng automobile company? He Xiaopeng

As the direct supervisor of Diange, it is always unreasonable for Diange's editor not to leave the new energy vehicle. Of course, his bill is far more than that. Be careful when you chat with him. Maybe you will accidentally give Amway a model? Three.

Dian Ge: Da Zhu, your identity should be easier to accept electric cars, right?

Zhu: I've driven Jed before. In the past two years, I have been in frequent contact with pure trams. Every time I switch from various pure trams to fuel cars, I feel that there is a huge gap in driving experience, so I have always had the idea of switching to pure trams.

Domestic models? After reducing the price to 300,000, I feel that I have a goal. I waited and watched for a long time. Do you know models? There should be a price reduction after the localization rate continues to increase, so I want to be a party and wait until the time is ripe.

I am very familiar with Tesla's endurance performance and have a lot of experience in the use of electric vehicles, so there is actually no endurance anxiety. If I have a basic knowledge of charging, I will basically not be anxious. In the final analysis, endurance anxiety is charging anxiety, and fuel owners' anxiety about charging actually comes from unfamiliarity and strangeness.

Dian Ge: Why did you decide to start with modeling? How was the buying experience?

Da Zhu: The selection process is very easy. The idea at that time was that pure electric can't bypass a Tesla anyway, so it is better to use Tesla as the starting point of experience. At that time, you could only buy Model in the budget? 3, so the target model is it.

I chose the standard battery life version, and I wavered between the long battery life version and the standard battery life. However, the standard battery life was reduced to 270,000, and the long battery life difference reached 70,000. Therefore, the battery life that feels bad is not worth 70,000, and the standard battery life is finalized.

At that time, I thought the biggest obstacle was persuading my wife, but I didn't expect to take her for a test drive. She is very interested in Tesla's entire store experience and product design. I didn't always brainwash her, so she was persuaded by Tesla's sales and began to seriously study accessories. The whole process was quite unexpected.

My wife is the kind of user who has no idea about cars, but is picky. Models? The two biggest surprises for her are the transparency in the car and the smoothness of the acceleration of the pure tram. She hates the feeling of shifting gears on the tanker.

I didn't make a decision immediately after reading it that day. I thought about it all night and decided to buy it the next day. Tesla can actually pay the order online, but we still need a little sense of ceremony to buy such a big car, so we went to Tian Huan Center to pay the order. In fact, the whole process only took 20 minutes, and it was quite novel to feel the same experience as buying a mobile phone in Tian Huan.

Brother Dian: I tested it in your usage scenario for a while. Is the renewal competent?

Da Zhu: At present, this car has been driving for almost three months, with a distance of more than 5,000 kilometers, mainly because I commute to work every day, about 60 kilometers a day. My own parking space is equipped with home filling piles, which basically fills the parking space once every four days. 12 After the reservation, I used the low-valley electricity price, which was about 16 yuan.

After changing cars, I felt "it was a long time since I met you". Whether it's manipulating experience, accelerating fun, autonomous driving, or even simple commuting cost, it's "really fragrant".

Dian Ge: I've been listening to you talk about the case of Tesla's intelligent experience. Presumably this is one of the reasons that moved you.

Zhu: I have used it for more than three months, and I have a few deep feelings:

The first is automatic assisted driving. Although I didn't buy FSD, the basic AP is too liberated to cope with my high-speed commute of 20 kilometers a day. I can almost completely relax myself on the highway and let the car drive by itself.

Many people think that Tesla's autonomous driving is too dangerous. In fact, as long as you always pay attention to the road conditions and then know where the AP's ability boundary is, you can greatly liberate yourself and relax yourself. Assisted driving is not automatic driving, but it is particularly effective for relieving fatigue and high tension during long-distance driving.

Dian Ge: Should you be satisfied with the manipulation?

Dazhu: Many people will say that your daily driving acceleration is less than 5 seconds, but in fact, the abundant power and the linear output of the motor make your driving feel like wearing a pair of running shoes that fit your feet. This carefree feeling is like you have been running in leather shoes before, and suddenly you put on this pair of running shoes, which is light, comfortable and happy, and wake yourself up every day with an electric shock.

Brother Dian: Haha, as the editor-in-chief of Diandian, I have to ask something specific. Did OTA and overcharge experience meet expectations?

Da Zhu: In just three months, I received several larger OTAs and felt a series of configuration upgrades. For example, the driving recorder checks the timing of triggering by adding a red dot on the timeline; The left and right camera images are added to the reversing image, which realizes the reminder of opening the window and the automatic closing of the window when locking the car, which makes me see the common freshness of smart cars. Now I am looking forward to every OTA upgrade.

Open AP? Watch the sunset glow (please don't lose control for a long time)

As for the overcharge, before driving other brands of pure trams, I experienced many problems of charging in the middle of scanning the code and needed to download various apps. Using an overcharged station is really the ultimate charging pile experience. Just plug in the gun and charge it. Now, model? It's past 3 o'clock, and there are quite a few people at the station who charge more.

Diange: Dazhu, you are no exception. I must say a few points for the reference of netizens. The more detailed, the better.

Zhu: OK, let me make a list.

Sound insulation: the NVH of the whole vehicle is really poor, the high speed is above 100 km/h, and the wind noise is audible. However, without the vibration of the engine, I can bear it by turning on the stereo and pressing it. I also put up with the handsome frameless door.

Paint surface: I think the paint surface is thin. I was hit by a car next to me, not a pit, but a small piece of paint fell. Moreover, the whole paint surface always feels particularly sticky and gray, and the blue color is particularly dirty;

Abnormal noise: There are some inexplicable abnormal noises on the bumpy road in the back row, and the source of the abnormal noise can't be found, sometimes not, and then it is covered with sound.

Back row: The sitting position in the back row is still uncomfortable, small bench, but I was psychologically prepared when I bought it.

Oh, it's not good for Russia, but at this moment, everything is worth it!

-I'm the dividing line-

The full text is slightly longer. It is obvious that you must have true love for Tesla here. Of course, you must also get the rigorous car selection logic and rich experience in commissioning and car use from car critics.

After reading this interview, I believe you must have a clear idea of whether to start. Actually, I have explained my three friends carefully. They are people who love life very much and are willing to work hard for it. They have all achieved the position of the leader in their own segmentation field. They always have persistent curiosity about the unknown and novelty, and they are also very clear about their needs, advantages and disadvantages. The whole interview with Dian Ge soon reached the core of the tight proposition.

Oh, by the way, everyone is rich except for being handsome. (End of full text)

(photo/text/photo: all-electric? Zong Ze)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.