How about Owen 6?

Owen's two important roles in his life: son and father.

Owen was brought up by his father alone, so there is no need to say more about his feelings with his father. His daughter was born to his ex-girlfriend during the championship season, and Owen often appeared on daily social media to accompany his daughter. Then why is this Mesozoic star so valued by Nike?

Owen is not treated specially by Nike, and his quality is worth shaping.

A typical business image must have a very attractive personality, and it is difficult for a villain with quality problems to make consumers buy it. James was named "the chosen son" as soon as he joined the league. Many people have not forgotten "Schoolbag Du" in his early career, George who was reborn from nirvana after breaking his leg, and "Brother Xin", a Greek boy who sold things on the street. Every Nike spokesperson showed an inspiring image to the public.

I think many people know the story of Owen's father's contribution to Owen. Owen's father used to be the best player in new york, and he had the opportunity to realize the impact on the NBA, but he left it all to his son.

13- 14 season, Owen became a starter when he was selected as an all-star for the first time, and his gorgeous playing style was loved by many fans. And won the MVP of the All-Star Game. Play the World Cup in summer, lead the US team to win the championship, and personally win the MVP. James returned to Cleveland that summer, making the Cavaliers one of the most exposed teams in the league again. Naturally, Nike took this opportunity to launch personal signature shoes for Owen.

15- 16 season's winning three points, let everyone remember Owen and Compassion 2 at his feet. Owen later said in an interview: All I could think about at that time was Mamba spirit. After winning the championship, I dialed Kobe's phone the first time.

Owen is not only full of love, but also as competitive as Kobe. When he first entered the league, he insisted on fighting with Kobe. He believes that he is what Kobe wants to see. Because of Kobe's temperament, he also succeeded in shaping Mamba spirit and Bruce Lee color matching on sneakers.

The previous Owen 3 and the recently exposed Owen 6.

Nike pure shoes: face value and performance must match!

Except for Owen, the signature shoes of several other celebrity spokespersons have different styles, but the functional starting point of the shoes is the same: front sneakers.

So Owen's sneakers are different. At the marketing level, homogeneous products will be distributed, and expanding the richness of product lines is the key to enhance recognition. An obvious contrast example, Owen's signature shoes and George's signature shoes, which is more concerned?

So what we see is a pair of sneakers with a sense of design and excellent performance.

After the exposure of Owen 6, the Owen series also launched the Spongebob joint series, which also drew a perfect ending for the commercial color matching of Owen 5. Owen 5 has nearly 40 color schemes in the market.

Owen 6 has also sold nearly 30 color schemes at this time, far exceeding the number of LeBron 17 and KD 12.

Judging from the actual performance, Owen 6 has always been the heart of many defenders. The most intuitive embodiment of the sneaker itself is the large-scale use of Zoom Turbo air cushion in the forefoot since the Five Dynasties. Owen 4 adopts the configuration of rear palm air cushion. After changing Owen 5 into Zoom Turbo in the front palm, it was not criticized, but received a lot of praise.

On Owen 6, the designer further developed the feedback of Zoom Turbo on sports shoes. Lowering the center of gravity of sneakers enhances the sense of venue of sneakers, and the return of hook and loop further enhances the wrapping. Although the weight of Owen 6 has been questioned, many friends who have worn it know that it is definitely the best state of adjustment.

After tightening, the dynamic lacing system can ensure that it can fit the foot surface at any time during exercise. The midsole is designed with an outsole turned up to ensure the torsion resistance of sports shoes. Like the fifth generation, Owen 6 has no TPU torsion plate configuration.

If it is not a big problem to cancel the torsion, Owen series has cancelled the torsion since the fifth generation. It is more to ensure the toughness of sports shoes to adapt to Owen's changing habits on the court, rather than blindly improving the strength of the midsole. And although there is no torsion piece, Owen 6 is really not soft.

What surprised you most about the Owen series?

In fact, the rich color matching mentioned above is only a little. The most important thing is that Owen 6' s branch products are extremely rich.

Nike Pity Sutra 2 Low and Nike Pity Sutra 3 Fly Trap 3 are newly launched Owen Branch shoes. Nike has signed more star regional shoes than Owen, and only James. Even Durant, a sub-top series, has no such treatment as Owen.

Owen series can have today's status, on the one hand, it is attached to Owen's attributes, on the other hand, it is also the strategic sustenance of Nike itself.

Owen was plagued by injuries again this season and was reimbursed after shoulder surgery. Will the Owen series rise further in the future? We are not sure what this combination with Durant will show next season! Will it go down? If Morant grows into a superstar soon, it will obviously cause great interference to the Owen series!