Why do enterprises have to develop small programs?

Because applets have the following advantages:

1, with its own promotion

2, at your fingertips, until you run out.

Step 3 search

Wechat opens small program keyword search, which improves the chances of being searched by enterprise merchants. At the same time, the WeChat search page also has a quick entry for small programs, which brings more exposure and opening opportunities for commonly used small programs.

4. The cost is lower.

For two types of people, applets can greatly reduce operating costs: from development costs to operation and promotion costs, the cost of applets is only one tenth of that of APP, which is a great advantage for entrepreneurs and traditional businesses.

5. A smoother experience

6. More exposure opportunities

Since the launch of the applet, new capabilities have been continuously released. For enterprises, this is simply a blessing. They can promote their own small programs through more channels, and then realize the promotion and trading of shops and commodities.

7. Use is the user.

As long as users have used applets, they will become users of applets, and applets will automatically enter the list of applets in the user discovery bar. Applets can make products appear on users' WeChat at the lowest cost.

8. The opening rate in WeChat is higher.

For the same advertising link, insert an external link into the official WeChat account and read the original text. At the end of the text, it is completely unnecessary to get the opening rate of the small program advertising space. The opening rate of the small program and reading the original text is about 20 times different.

9. Efficient traffic recall

Wechat official account and H5 can quickly suck powder, but once the activity is over, a large number of introduced fans will also die. Online e-commerce linked by small programs can quickly realize the realization and transformation of users, which is impossible for WeChat official accounts and H5.

10 and WeChat official account+applet.

The circle of friends, official WeChat account and applet correspond to socialization, content and service respectively, which add up to the hottest realization scheme of applet-social e-commerce. Friends circle promotion, WeChat official account drainage, applet realization, this is WeChat official account+applet mode.

1 1, which makes it possible to accumulate your own users.