Why do people nowadays always mention "looking for Lan Xiang" no matter what they say?

Because it is very hot in Lan Xiang recently.

Why is it so hot in Lan Xiang?

Lan Xiang's fire is that it has become a stalk for performers. "Which excavator is strong? Looking for Lan Xiang in Shandong, China "is the standard ending of many stories.

"The sky is gray and the wilderness is vast. Which mining technology is strong? Khan asked him what he wanted. Mulan doesn't need Shang, but she is willing to travel thousands of miles. Which is better to dig? "

Look at a post that is quite popular these days:

"In 2000, when I first had a public affair, Faye Wong was 3 1 year old, Nicholas Tse was 20 years old, and Faye Wong was 1.55 times bigger than Nicholas Tse. 20 14, the second round, 45-year-old Faye Wong, 34-year-old Nicholas Tse, Faye Wong is bigger than Nicholas Tse 1.32 times. Now the problem comes: first, find the time series convergence function of the age multiple of two people and the Gregorian calendar year. Second, this incident left a great psychological shadow on He Li. What is the shadow area? Third, if you use an excavator to fill in the shadow area, which excavator is more technical? "

It is not difficult to imagine the reasons for this post's popularity: there are fashionable gimmicks that fall in love with Fei, and there are technical stalks that "your QE D can't solve my loneliness of light quantum" ... The most critical explosion point lies in the ending sentence "Which excavator technology is better?"

Seeing this familiar question, I believe many people can't help reading it: China, Shandong, looking for Lan Xiang!

Lan Xiang, also known as "Brufoley" or "Buchet", is known as Lan Xiang Senior Technical School. Although it is a technical school, it can be traced back to its limelight. It is rare in domestic schools, and it can even kill Tsinghua Peking University. "New Oriental", a famous school in the north, is just an analogy of "Murong in the south and Murong in the north" at best, although its strength is not an order of magnitude.

Lan Xiang's fire is that it has become a stalk for performers. "Which excavator is strong? Looking for Lan Xiang in Shandong, China "is the standard ending of many stories. No matter whether the story is romantic, fantastic or scary, such a sentence at the end can usher in a comedy effect in the jumping and turning point of the plot. The detonating effect of the word "Lan Xiang" on the high point of public opinion can eventually be transformed into the spread of jokes.

Recently, a lot of news about Lan Xiang has made it more famous. The fire of "the vice principal led 100 people across the province to fight with the principal's father-in-law" met the bundle of dry wood of "Lan Xiang" and quickly exploded in the public opinion field. At that time, where was the fighting capacity? Look for Lan Xiang without looking at advertisements "and so on. Later, news such as "President Rong was reported to have three ID cards" and "Rong's wife said that she had been subjected to domestic violence for 20 years" added fuel to the fire, which made it intensively exposed in a short time and became the object of jokes of the whole people.

Yes, Lan Xiang is very popular, but its fire didn't start today. This also makes many people wonder: Why is Lan Xiang so hot?

Why is it so hot in Lan Xiang?

1, simple and rude advertising language

Some people attribute it to its 24-year-old slogan-"Which excavator is stronger? China Shandong looking for Lan Xiang ". It is forceful, forceful and, most importantly, simple and rude. Under the bombardment of its advertisements, many people now hear this again, which will naturally make up for the scene of Tang Guoqiang giving a thumbs up. It's like hearing "You are mine …", learning the divine comedy "Little Apple", and then instinctively continuing with "Little Apple". Although NewEast's "Marry when I Meet a New Oriental Chef" is also learned in this way, it is inferior in the gas field after all.

2. "Strong strength"

Some people attribute it to Lan Xiang's tough strength: Lan Xiang is the first vocational college in China to obtain a well-known trademark; Take the lead in implementing the teaching mode of "moving from factory to school"; Take the lead in independently compiling the textbook "Zero Distance Employment Integration" ... This can be called awesome, and showing off "first-class" and "famous brand" is not necessarily unpopular. In addition, some advanced models and successful experiences are also blown out, just like the "sticking film" that claims to be "linear treatment of polymer compounds on the surface of intelligent high-end digital communication equipment". They are just bluffing.

3. Enjoy the bonus during the shortage of professional and technical personnel.

Others said that Lan Xiang's sudden fame came at the right time-China happened to be in a period of unbalanced development of colleges and vocational schools, which led to a shortage of professional and technical personnel. As the "Whampoa Military Academy" on the training ground, Lan Xiang takes the lead and enjoys the talent bonus exclusively.

4. Free advertisements in new york Times.

It should be said that these are the important reasons for Lan Xiang's soaring, but if you only rely on stars to appear in advertisements or show off your "strength" muscles, then Lan Xiang may still be at the same level as the Northern Automobile Maintenance School and Jigongshan Martial Arts School, and it is difficult to stand out.

Lan Xiang can finally "stand out", thanks to free advertising in The New York Times. In 2009, American companies such as Google were exposed to hacking attacks. At that time, The New York Times wrote that the hacking attack was related to Lan Xiang Technical School in Jinan, Shandong Province, China. The article also deliberately emphasizes its "military" background, saying that it was established with the support of the military and so on.

Being "blacked out" by foreign media made Lan Xiang famous, but it also cast a mysterious color on it. Since then, various jokes have been derived, such as "Lan Xiang has eight majors: numerical control, which is actually a Gundam control major; Chef is actually the manufacture and defense of chemical weapons ... Electric welding is the design of laser weapons and high-energy particle weapons; Radio, magneto-acoustic light wave detection and early warning system; Computer, no explanation "... Although Lan Xiang denied the testimony of hackers, network experts also said that stealing third-party IP addresses is a common means for hackers, and professional hackers will not register IP addresses in the station; Although Lan Xiang ended its training cooperation with the local army as early as 1997, rumors continued.

Mystery, this is a tease for people's prying interest. Because of this, sweeping monk, who has a negative sense of existence in Tian Ba Long Department, will become an anecdote of a master in Wulin in minutes, which will stimulate people's excitement. In the eyes of the public, Lan Xiang, which smells like a local cannon, also has this potential. Under the rendering of rumors such as "military background" and "hacker cradle", excavators and truck cranes full of mountain guns are as high as aircraft carriers.

Grassroots become winners in life, and diaosi marries white. This kind of counter-attack plot has always been very marketable. Lan Xiang seems to have all these factors: humble background and ugly appearance, but with martial arts, he just "hides his fame". It is no wonder that its limelight is beyond the reach of most northern China in the Qing Dynasty-if Tsinghua Peking University is Shaolin Wudang and belongs to a traditional noble family that dominates the Jianghu order, then Lan Xiang is comparable to Zoroastrianism, relying on poor peasants and middle peasants to take the bottom line, but it can grow rapidly and even directly challenge the Jianghu order dominated by elites.

5. Promotion of social network communication

To become a "god-like being", it is the first step to cultivate the sunflower collection simply by adding oil and vinegar to make rumors. To cultivate a family, we have to rely on the help of social network communication.

Fortunately, under the prevailing network culture of populism and diaosi gene, Lan Xiang's natural temperament meets the requirements of netizens' spoofing and deconstruction-even if its technicians are skilled and well paid, it is difficult to follow the "imagination".

Therefore, it is not difficult to see that many ridiculous paragraphs and videos "hacked" Lan Xiang and formed a viral spread on the Internet; In order to make jokes, film and television works are often implanted with Lan Xiang elements. For example, in the movie "33 days of lovelorn love", Wang Xiaojian wanted to cut Huang Xiaoxian's bangs, and Huang Xiaoxian frowned and asked, "Do you have a diploma in beauty salons from Lan Xiang Technical School?" ..... On the other hand, Lan Xiang will accept all the orders. The staff of Lan Xiang Advertising Department also cut the "Free Product Placement Advertisement in Lan Xiang" from film and television dramas, media and netizens into half-hour short films and spread them online.

6. Relationship with Tsinghua Peking University

In August this year, it was also widely rumored on the Internet that President Rong said at the graduation ceremony of 20 14: "Students, our technical school is a school with solid learning skills. We don't play virtual skills. If you learn an excavator, you will dig the ground well. If you learn from the chef, you will cook well. If you learn from a tailor, you will make clothes. If we don't learn skills in a down-to-earth manner, Lan Xiang will be no different from Tsinghua Peking University. " .

Although Rong denied mentioning Tsinghua Peking University afterwards, this did not prevent the popularity of "mocking others"-"Lan Xiang style". Many netizens made sentences accordingly: "Students, Tsinghua of Peking University is an elite. We don't play virtual games. Learning literary creation will kill Mo Yan. If you study economics and finance, you will marry Wang Sicong. If we don't pursue higher life goals in a down-to-earth manner, what is the difference with Lan Xiang Technical School? "

The relationship with Tsinghua Peking University is also an action that Lan Xiang is good at. For example, when the ice bucket challenge was hot, Lan Xiang made a video, "Lan Xiang students used excavators to complete the ice bucket challenge and named it Tsinghua Peking University". Manually connect the hot topic "Wifi hotspot" and specially connect the "user name" with Tsinghua Peking University. It can be seen that if you want a fire, you have to refuel yourself.