Erguotou advertising copy tells the story of takeaway brother. What is the specific content?

Recently, Red Star Erguotou produced an inspirational video "Life is Free and Poetic", with the theme of "Everyone has a red star in his heart", telling the inspirational story of Hangzhou takeaway brother Lei. Today, I would like to share with you the copy content related to this short film, mainly from three aspects: story content, video narration copy and countdown poster copy.

Story content:

Lei Haiwei, a takeaway brother, likes poetry. Although it is a takeaway, he has never given up his hobby. Don't do such a useless thing even if people around him persuade him to give up. It's no use copying those broken poems with takeout. But he still insisted on his inner voice and dream hobby, and finally won the third season champion of China Poetry Conference. The interpretation of the story and the reproduction of the narration sublimate this video clip.

Video narration copy:

What is the meaning of human or? Is it in a shabby apartment? Or waiting for the weekend in the complicated work? The world is so noisy, can you still hear your own voice?

I once dreamed of going to the ends of the earth with a sword, or riding a thousand miles alone. What is holding you back?

Mother said, "Hai Wei, who is almost 40 years old, don't always read those broken poems."

Colleague said, "We are deliverymen. What do you need so many poems for? "

The bookstore owner said, "You don't have to buy one every day."

Life is not easy, but so what? Bamboo poles and sandals are more dexterous than riding horses. What's to be afraid of? A raincoat and hemp fiber, despite the wind and rain, still live my life. The world is so noisy that you must hear your own voice. I once dreamed of going to the world with my sword, and the road was at my feet.

Finally, the takeaway brother said the theme of this video: respect, we dare not be ordinary, and everyone has a red star in their hearts.

Copy of countdown poster:

In order to promote this inspirational video advertisement, in the early stage, Erguotou also produced a set of countdown poster copy, the contents are as follows:

There are three days left: are you lamenting poetry and distance every day? He ran away with the poem.

There are two days left: do you play games while waiting for takeout? He recited ancient poems when delivering takeout.

1 day left: will your dream come true in the circle of friends? His dream came true on the way to deliver food.

The above is Erguotou, which is related to the inspirational story of takeaway brother. How's it going? After reading this inspirational story, is life full of fighting spirit? On the way to copy, I hope you can hear your own voice, keep going and come on.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).