Talk about pre-cooked dishes for the New Year.

Luo Min, the founder of Fun Shop, quit the social platform, and related videos have been deleted from Tik Tok account.

Luo Min, founder of Fun Shop, quit the social platform, and related videos have been deleted from Tik Tok account. After the Tik Tok account lost 200,000 yuan 10, a large number of videos about Luo Min were also deleted. Luo Min, founder of Fun Shop, quit the social platform, and related videos have been deleted from Tik Tok account.

Luo Min, the founder of Fun Shop, quit the social platform, and the related video 1 has been deleted from Tik Tok account. During the period of great controversy, Luo Min, the founder of Fun Shop, began to withdraw from major social media.

On August 2nd, the reporter of New Consumer Daily found that Luo Min had emptied Weibo and Tik Tok, and changed Tik Tok's account to "Fun Shop for Food".

Before the press release, the staff of the fun shop did not respond to Luo Min's withdrawal from Tik Tok, but still told the reporter of New Consumer Daily that the cooked food business of the company was still going on normally.

After cutting into the pre-cooked dish business, the share price of the fun shop has really been boosted, rising by more than 40% at one time, changing the situation on the verge of delisting. On August 2nd, Beijing time, NYSE confirmed by circular that the transaction price of American Depositary Receipts (ADSs) in fun shops has reached the price standard of continuous listing again.

However, with Luo Min's withdrawal from the live broadcast field, its expansion model of "venture partner" is also controversial, which casts a shadow on the future development prospects of pre-cooked dishes in fun shops.

Luo Min quit the live broadcast industry.

Precast dishes save the stock price of fun shops.

After many failed entrepreneurial projects, the pre-cooked dishes in fun shops have become one of the few projects that will drive the stock price of fun shops to rise.

In the previous interview, Luo Min told reporters that he had tossed about a dozen projects before, hoping to boost the market value, but this time he didn't look at the stock price performance. "I just want to do a good job in products and services, because the share price of the fun store is far lower than the net assets, and I think it is super undervalued at any time."

However, the "venture partner" model that Luo Min had hoped to vigorously promote may not continue.

Earlier, Luo Min told reporters in an interview that the pre-cooked dishes in the fun shop will not only be sold live online, but also be opened offline, so as to realize the plan of opening 200,000 offline stores in 2024 through "entrepreneurial partners".

Luo Min also told reporters in the interview that the target group of business partners is Ma Bao. According to him, thousands of business partners are interested in participating. Fun shops will also provide financial support such as loans for "entrepreneurial partners" who have no financial ability.

It is this model that has been questioned by netizens, who think that this model similar to joining is linked to finance and is a kind of fun shop "cutting leeks". In the eyes of some netizens, it is also Luo Min's "original sin" to push the fun shop to the "campus loan" business of ringing the bell on the NYSE. At the end of July, Luo Min and Jerry deleted the cooperative videos from each other and closed Tik Tok's comments.

Previously, the fun shop had planned to start the "business partner" investment promotion project at the end of July or early August, but according to the staff of the fun shop, the "business partner" project has not progressed at present.

Pre-cooked dishes in fun shops urgently need a new model.

Luo Min live broadcast with goods, once by "a penny pickled fish" rose countless powder overnight. However, after the rollover, Luo Min's personal Tik Tok account was not only changed to "Fun Shop prepares dishes", but also the total number of fans decreased by more than 300,000 compared with July 17.

Obviously, Luo Min's withdrawal has a great influence on the pre-cooked dishes in the fun shop.

Judging from the contents published in the current account, Luo Min's relevant information has been deleted, but the pre-cooked dish live broadcast team in the fun shop has been promoted, including Du Changxu, the person in charge of the pre-cooked dish project. It is worth noting that Du Changxu was also a teacher of New Oriental before, and had an affair with Luo Yonghao.

The number of fans in the appetizer account of the fun shop. Source: Mother Chen

Judging from the comprehensive information, the fun shop will still focus on pre-cooked dishes, which was also confirmed by the reporter of New Consumer Daily from the relevant staff of the fun shop.

According to the reporter's understanding, because the pre-cooked dishes in the fun shop do not have their own production line, the OEM mode is adopted and the warehouse is also leased. Its suppliers include Shandong Longda Cuisine and Delis Group.

Obviously, under the current mode, the pre-cooked dishes in fun shops are all doing OEM business, without the "network celebrity effect" of Luo Min. Compared with other brands of pre-cooked dishes in the market, it is not absolutely competitive.

It can be predicted that the rhythm of offline layout of pre-cooked dishes in fun shops will slow down and its mode is likely to be adjusted.

Luo Min, founder of Fun Shop, quit the social platform, and related videos have been deleted from Tik Tok account. Some time ago, Luo Min, the founder of the fun shop, spent 200 million yuan to bring goods to his new pre-cooked dish business for live marketing. Under the criticism of netizens, it seems that he really quit the internet.

On August 3rd, ZAKER News saw that Luo Min's personal Weibo account had been emptied, and the related Weibo content was no longer visible. After 10 lost 200,000 yuan, its Tik Tok account also deleted a lot of video content about Luo Min, and renamed it "Fun Shop for Food", which covered up the exposure of Luo Min's personal elements.

Prior to this, Luo Min had vigorously promoted its pre-cooked dishes business in the fun shop, but became a frequent visitor to Weibo Hot Search because of various negative events.

For example, it was selected by Dong to open a live broadcast room in the East. Fu Seoul and Jerry, who cooperated in bringing goods, suddenly issued a long apology, and the wording of the two star guests was particularly hot.

On July 26, Fu Seoul, a guest who had cooperated in the live broadcast to bring goods for prefabricated dishes, suddenly sent a long apology, repeatedly stressing that he had taken the wrong job, neglected, and was stupid, and his intestines were regretful. He urgently kept his distance from the fun shop Luo Min and the pre-made dishes, and immediately rushed to the first place in the hot search.

After Fu Seoul, Jerry, who was a guest with goods in the live broadcast room of the fun shop, also sent a message expressing "deep guilt and apology". The team canceled the contract with the fun store at the first time, and there was no cooperation in the follow-up. The hot search was still the first.

This is all because of the criticism of Luo Min, a fun shop, by netizens and public opinion. Various bloggers, big V and a large number of netizens from social media also showed strong hostility towards the fun shop and Luo Min.

Many people even called for boycotting Luo Min, saying that "if such people can bring goods for live broadcast, all netizens have the responsibility."

There are many factors in recruiting black people in Luo Min. Let's start with the pre-cooked dishes he focuses on promoting.

"Selling vegetables is a cause of people's livelihood and can really help thousands of farmers, fishermen and herders ... I hope to bring some small and beautiful changes to people's lives through hard work." Luo Min announced with a "great" reason that he would enter the pre-cooked vegetable industry in an all-round way.

However, this kind of packaging propaganda did not "touch" users, but was angered. Many users bluntly said that Luo Min's fun shops didn't have pre-cooked dishes, and he said that farming, animal husbandry and fishery might sell better and have higher profits. These industries don't need another "fun shop pre-cooked dish" to suck blood in the production and marketing links.

It is also very interesting that the quality and high-end of the pre-cooked dishes in the store have been publicized, and even in its advertisements in Weibo, the slogan of "ceiling of pre-cooked dishes" was directly used.

Is that really the case? According to media reports, the pre-cooked dishes in fun shops are actually OEM business. The fun shop does not set up its own production line, but adopts the OEM mode, and the warehouse is also leased. Its suppliers include Shandong Longda Cuisine and Delis Group.

This also means that fun shops are far away from the production line and supply chain of prefabricated vegetables, and the quality control is bound to be weak.

On July 29, some media reported that some users bought expired and deteriorated prefabricated vegetables in the fun shop, but the fun shop did not admit to selling expired and deteriorated products.

On the other hand, the business model of pre-cooked dishes in fun shops has also been questioned in cutting leeks of Ma Bao Group.

During the live broadcast, Luo Min repeatedly called Ma Bao Group to join its prefabricated vegetable brand, claiming that Ma Bao could easily earn several thousand yuan a month by opening a prefabricated vegetable shop near the community and selling only 50 vegetables a day.

Some media asked Luo Min whether the pre-cooked dishes in the fun shops can be understood as joining mode and how to manage them. Luo Min replied that we don't call it joining, we call it support, and we can provide one-year interest-free loans to support our users and fans to start businesses.

However, Luo Min's various packaging rhetoric is still questioned by many people in the industry. It is generally believed that pre-cooking food is a chore. Luo Min just borrowed the concept of cooked food and continued to do his old job-Internet finance, forming a closed-loop business of front-end investment and back-end financial loans.

The core reason of Luo Min's controversy is its black history of starting a business with loans from campus.

Today's' fun shop', formerly known as the campus loan platform fun stage, was originally aimed at 500 million non-credit card people, a large part of whom were students still on campus.

Fun staging has rapidly developed into a leader in the campus loan industry, but controversy has followed. 20 16 a college student in Changsha borrowed 6,000 yuan in interest installments, which caused a heated discussion due to overdue repayment of10.3 million yuan.

At that time, many media reported that the collection standard of overdue liquidated damages in interest installment was almost equivalent to the penalty interest of usury interest rate. According to the calculation method of liquidated damages by interest installment, interest can easily exceed the principal.

Obviously, students' low income, high consumption, low solvency, and lack of cognitive concepts such as interest rate, penalty interest and late payment fees have become the cornerstones for campus lenders represented by interesting stages to earn high interest rates.

But it triggered a series of campus tragedies. Since 20 16, students have jumped off buildings because they are deeply involved in huge debts of campus loan platforms, and some bad campus events such as the "naked strip" storm of female college students have directly or indirectly pointed to these campus loan platforms.

Subsequently, the state issued a series of laws and regulations to crack down on campus loans, and Luo Min and his fun shops could only quickly transform into "running away". Luo Min's later entrepreneurship is also controversial.

The campus social platform is "the same" and is questioned to play the campus erotic edge ball; The negative news of the automobile consumption staging project "Dabai Automobile" emerges endlessly; The high-end housekeeping platform "Weipujia" was exposed. After only exporting the phone numbers of housekeeping companies from the industrial and commercial system, these companies were required to introduce Auntie's rough intermediary model one by one.

There is also a children's education project "Fun Learning". The so-called "famous teachers" on the platform are generally just ordinary college students, and the courses are also copied and spliced online; Wan Li Wood, a luxury e-commerce company, was inundated with complaints and disputes about fakes and fraud by users only for half a year.

From the results, it is not difficult to find that Luo Min's many transformations did not show the sincerity to really do a good job and cultivate internal strength, but more like a commercial packaging story (excuse) for the lending business of fun shops.

After all kinds of negative public opinions were exposed, what Luo Min thought of was not a positive response and a solution to the problem, but a comment on his Tik Tok account. However, all the comments that caused doubts were deleted by him, and the threshold for comments was opened. Most netizens cannot comment on his video.

Such a "fake death" cold treatment has aroused the anger of netizens, and their personal IP can be said to be difficult to turn over.

In fact, from Luo Min's propaganda methods and strategies, it is not difficult to find that he wants to rub off the popularity of this successful case of Oriental Selection, and at the same time hopes to rebuild his own road to success.

I have always emphasized my status as CEO of a listed company before, and even advertised directly in the live broadcast room. I also tied myself with Yu, New Oriental and Dong, claiming that "I am doing business transformation like Teacher Yu of New Oriental" and kept going to the East to select live broadcast rooms to brush gifts and rub traffic.

However, from being blacked out by Dong to starting his own business in the past, the original sin label was turned out one by one, and then the star who cooperated with him apologized and defected, and the public opinion overturned and lost control, which made his plan to build a personal ip and prepare dishes with the fire shop completely fail.

This series of criticism and attacks made Luo Min, an interesting shop, quit the Internet inevitably. If you want to continue to develop pre-cooked dishes in fun shops, "going to Romania for sensitization" is a choice that conforms to the present situation and abandons the car to keep handsome.

Luo Min, the founder of Fun Shop, quit the social platform, and related videos were deleted from Tik Tok account on August 2nd. Upon inquiry, the account of Tik Tok's "Boss Luo of Fun Shop" has been renamed as "Fun Shop Prefabricated Food", and the avatar of this account has been changed from the personal photo of the founder of Fun Shop to the cartoon image representing the brand of Fun Shop.

At present, the account has deleted all the information related to Luo Min from the profile, and deleted the videos related to Luo Min, and only kept seven pre-cooked dishes in the fun shop. On August 1 day, Luo Min released a message to fans, saying that he "may not broadcast live in front of the camera for a while" and that his follow-up work will focus on supply chain, food research and development, food quality and other aspects.

It is reported that the account of "Cooking in Fun Shop" (formerly known as "Boss Luo of Fun Shop") once gained great popularity with the 19 hour live broadcast hosted by founders Luo Min and Jerry. Live activities include 1 cent grabbing pickled fish and giving away 1 0,000 iphones13 for free. According to the cicada mother's data,

Recently, however, the pre-cooked dishes in fun shops have been questioned, and the business of lending to franchisees has developed from pre-cooked dishes. The target group is "Ma Bao", and Luo Min has previously operated campus loans, cash loans, car installment and other businesses, also known as "the originator of campus loans".

Jerry and Fu Seoul, who have cooperated with the fun shop to bring goods, have "drawn a line" with the fun shop. Jerry said that the cooperation with the fun shop didn't make the experience of the brand predecessor clear. After the problem was discovered, both parties had already terminated the contract as soon as possible, and there was no follow-up cooperation.