What does campus recruitment mean?

Campus recruitment is a special external recruitment method. In a narrow sense, it refers to recruitment organizations (enterprises, etc.) recruiting fresh graduates of all types and levels directly from schools. Broadly speaking, it refers to recruitment organizations (enterprises, etc.) recruiting fresh graduates of all types and levels through various methods. \x0d\\x0d\ As a huge talent reserve, colleges and universities can be said to be "full of talents, hidden dragons and tigers". After several years of professional study, students have a systematic professional theoretical foundation. Although they still lack rich work experience, they still have many employment advantages, such as being enthusiastic; strong learning ability; good at accepting new things; There are few rules and regulations; they have longing for the future; and they are all young people without family burdens; they can devote themselves to work wholeheartedly; more importantly, they are "freshers in the workplace" like a "blank slate" and are extremely malleable. , it is easier to accept the company's management philosophy and culture. \x0d\\x0d\Campus Recruitment Form:\x0d\Special Recruitment\x0d\During the peak season of campus recruitment every year, the local government and various universities will organize some large-scale special job fairs. Companies from all over the country will attend designated times and The venue "sets up stalls and points" to provide face-to-face communication opportunities for students who come to submit their resumes, and conduct timely selection tests. This method is generally suitable for small and medium-sized enterprises with clear recruitment targets and a small number of recruits. Compared with making a grand tour of campus propaganda, recruitment costs and time can be greatly saved. However, because the students who come to apply for jobs come from many majors in many universities, their schools and majors are not very targeted, and due to geographical restrictions, it is difficult to collect qualified candidates. The number of resumes may not be satisfactory, so for companies with large recruitment needs, the final recruitment effect may not be very satisfactory. \x0d\\x0d\Campus Presentation\x0d\Campus Presentation is a special lecture organized by the company for the target universities at the beginning of campus recruitment. It is conveyed through the personal experiences of corporate executives, heads of human resources and alumni of the school who work in the company. A basic overview of the company, introducing corporate culture and business philosophy, publishing job vacancies, recruitment conditions and recruitment processes, etc., and guiding students to comprehensively understand the company through emotional appeal and interaction. Before the seminar, the corporate image and its products are generally promoted by publishing news on the school website and posting posters on campus to achieve certain marketing purposes. Some powerful companies even choose to tour the country, and the entire campus recruitment lasts for several months, covering major cities across the country. Although the cost of this kind of campus recruitment is high, because the school and major are accurately positioned, the recruitment effect is the most ideal, and the corporate image is also promoted quite significantly during the entire tour. \x0d\\x0d\Internship Recruitment\x0d\As a prelude to campus recruitment, the intern program generally provides some internship positions to newly selected college students before they formally apply for jobs, especially during the summer vacation before graduation. , those interns with outstanding performance will be candidates for formal recruitment in the next step. The intern program has at least three benefits. First, it can avoid the peak competition for talent in campus recruitment, and incorporate some outstanding graduates into the talent pool in advance to seize the opportunity in the talent competition. Secondly, through internships, companies can understand the personality characteristics, character, values ??and ability performance of fresh graduates in advance, which is conducive to making accurate employment decisions; for students, they can also fully understand the company through internships. Experience for yourself whether you like this industry and make a more objective and rational plan for your future career choices. Third, after a period of internship, these interns have learned more about the company and the work. Once they are officially hired, they will be able to get started quickly after going to work. \x0d\It should be said that the intern program is a win-win situation for both companies and graduates. Many companies at home and abroad are implementing it. Including IBM's Blue Road intern program, Guangdong Mobile's "Leading 100" summer intern program, etc.

\x0d\\x0d\Management training\x0d\ Colleges and universities contain a large number of students with great leadership potential. We look for elite talents from top colleges and universities. Through strict selection, systematic training course design and directional practical training, regular arrangements are made The "management trainee" system in which school students receive internships and training, and the best ones are eventually selected to enter the company, is very popular abroad. \x0d\The world's top 500 companies, such as China Railway Construction Electrification Bureau, GE, HSBC, Unilever, etc., all implement the "management trainee" system as a strategic measure to cultivate future management talents. The Global Management Training Program (GMC) launched by Minami Fuji Industrial Co., Ltd. is aimed at discovering and cultivating middle- and senior-level management talents for foreign companies with an international perspective, in order to break through the "talent localization" bottleneck encountered by foreign-funded companies investing in China. Recruit students with "good basic qualities and the ability to take the initiative to learn, change and grow" to participate in free training. GMC management trainees will have the opportunity to obtain middle and senior management positions provided by the company's member groups. For another example, Bayer signed a senior talent reserve plan agreement with Guanghua School of Management of Peking University to sponsor two MBA students to complete a dual degree course between Peking University and école Supérieure des Economiques d'Economies. It also customized detailed domestic and overseas training plans for the two students to prepare them in advance. Understand the Bayer Group and its business operations to lay a solid foundation for future long-term development in the group. \x0d\\x0d\Development Club\x0d\In order to maintain contact with colleges and universities all year round, some companies have established clubs on campus and organized some activities from time to time. During the event, the company's middle- and senior-level personnel and alumni organized special lectures at the school, and promoted mutual exchanges with students through outings, dinners and other activities organized within the club. Help junior students to better understand the company, establish an employer brand on campus, and prepare for future campus recruitment. For example, Deloitte launched the "Deloitte Club" for accounting, financial management and law majors in prestigious universities in Beijing, and Procter & Gamble established the "P&G Student Career Development Club" in various well-known universities. \x0d\\x0d\Expand Summer Camp\x0d\ Due to geographical restrictions and other reasons, some companies are not suitable for a large number of students to intern in the company, but they also hope to attract outstanding college graduates. Summer camp or visit programs are a good choice. By organizing college students from target colleges and specific majors to visit the city where the company is located, and enter the company to hold discussions with employees and other activities, the company's brand is displayed and corporate culture is conveyed. Some companies also require students to write reports after returning to school to help them promote the school and promote future campus recruitment activities. Companies that have done well in this area include Samsung China, China Guangdong Nuclear Power Group and Tarim Petroleum Company. \x0d\\x0d\Draft Competition\x0d\ "Draft Competition" is a form of campus recruitment that has quietly emerged in recent years, but its development trend is unstoppable. Companies organize some vocational skills or business competitions to simulate the operation of actual business projects, attracting a large number of students to sign up and participate, so that the best talents can stand out in the competition. In addition to receiving generous prizes, the winner may also have the opportunity to win an internship or formal employment in a company. Such campus competitions include Microsoft's "Recommended Employment Star Contest", Baidu's "Baidu Star Programming Contest", Google's "China Programming Challenge", Philips' "SMS Creative Contest", etc., among which The most famous ones are the "Online Business Strategy Competition", "Campus Marketing Planning Competition" and "Industrial Competition" simultaneously launched by L'Oréal. \x0d\In addition to the campus recruitment forms listed above, many companies have also set up corporate scholarships in colleges and universities, and some companies have worked closely with colleges and universities to carry out advance training plans for "customized" talents in schools. Courses corresponding to majors need to be set up. Relevant professionals from the company will come to the school to teach, and students will also have a certain amount of time to go to the company for on-site internships. Hisense Group and China Guangdong Nuclear Power Group already have relatively mature experience in this regard.