Beauty salon outreach activities

Beauty salon planning, customer development plan

First, why do you want to expand new customers?

First of all, developing new customers is business development. The demand for performance growth and the demand of existing customers may not increase rapidly in a short time, so it is necessary to continuously develop and cultivate new customers. To expand business volume, both are indispensable. Successful sales are affordable.

The focus is on successfully developing customers. Beauty salons should maintain a certain number of customers and develop at least 20% new customers every year, otherwise the number of customers will decrease year by year. In order to increase regular customers, attracting consumers' approval is the primary task. At the same time, you know, even if it's beautiful.

No matter how excellent the technology is, the sincerity of serving customers is far more touching than technology. Therefore, once the beauty salon is opened, the development and maintenance of customers becomes very important.

Second, the steps to expand customers Expanding customers is a part of beauty salon marketing. This is an aspect of the annual performance target planning. For example, a beauty salon made a performance of 3.2 million last year. So according to the actual situation of the beauty salon, if it plans to complete the performance of 5 million this year, for example,

Results Old customers increased by 30% on the basis of original consumption, and * * * completed 4 1.6 million. Then the remaining 840,000 will be completed by developing new customers. According to the average 200 yuan of customers' single consumption, it takes 4,200 person-times and 4,200 person-times to improve the performance of 840,000 people, with an average monthly increase.

Increase the number of people by 350 (the performance of new customers will increase by 70,000 yuan per month), and then each customer will come to the store twice a month, which requires an increase of 175 people, with an average of 5-6 new customers per day. In order to expand customers throughout the year, we must formulate strategies to expand customers. This strategy is about

Consider:

1, what time is it? Such as: expand customers when the seasons change, expand customers on holidays, thank customers and celebrate the store, expand customers when new projects are launched, and introduce customers when ordinary old customers are satisfied.

2. What are the ways to expand customers? Such as: media advertising, public relations, friendship interaction, salon lectures with different themes, promotion activities, public entertainment activities, sending bills and cards, and business.

3. What methods are used to expand customers? Mainly gifts, experiences, offers and providing added value.

4. Who are the target groups of Tuoke? If low-level access is needed, then customers are B and C, in order to increase popularity and promote some new customers; If AG is higher, then the expansion target is Class A big customers, and the expansion is for optimization.

Customer base. When making a business strategy, it is necessary to plan a business plan. Tuoke is a complete subsystem in the beauty salon marketing system. If you want to succeed in pioneering, you must do every link well, otherwise all the work will be in vain. Just because customers come doesn't mean they can stay.

Come down, so the customer's feelings, feelings, that is, satisfaction must be guaranteed, otherwise, it will take manpower, financial resources and material resources to attract and retain customers. When planning and implementing the whole development system, the next step needs to be taken.

Do a good job, just like the human body, everything is eaten in the stomach, and the key is to absorb nutrition, so the system follows the guests. Expanding customers is the process, and retaining customers is the purpose.

Third, the important ways and means to develop prospective customers in strange big markets:

1. Communicate with franchise store owners to learn about the social resources and contacts provided by local dense business districts, communities, famous enterprises and institutions and the boss himself; Understand the advantages and disadvantages of local beauty salons and their featured products and services.

2. Unfamiliar visit: Unfamiliar visit is an ancient but reliable method, which enables you to know about customers, markets, scenic spots and customs while looking for customers. Therefore, sales are full of challenges, hardships, setbacks and setbacks.

Joy and a sense of accomplishment. Before visiting strangers, buy a local map and get familiar with the local environment. In an unfamiliar or completely unfamiliar environment, directly visit all organizations or individuals in a specific region or industry to find the commonness of potential customers.

And effective methods.

Fourth, professional sales process and sales speech hello! I come from XXXX club. I'm here to send you a coupon. I hope you can experience a brand-new, safe and effective skin care method without adding, and 28 days will make you more beautiful from the inside out! I need less than one point.

Let me tell you the time of the clock: (take out the introduction and service list) You see our service project is XXXXXXXXXXXXXX, and your skin will not be damaged in the future, but will only become more and more beautiful! (The customer fills in the information and pays the money. Thank you: "Thank you for your letter.

Ren and support "and immediately ask for referrals. Please refer to the introduction words. )

Verb (abbreviation of verb) is one of the ways to deal with customer objections and reduce customer objections is to make a detailed sales introduction. The more complete the introduction, the clearer the customer's understanding of the product. If the sales method is not correct, customers certainly don't like it. So, deal with objections.

The focus should be on prevention in advance, not dealing with chaos afterwards. Sales is not a boxing match. The customer attacks with objection and the salesperson responds, which can only lead to another attack by the customer, and it may last for a long time. If you find out

There are many objections, and the first step to remedy is to reflect on your own sales. The customer's objection is to climb the ladder of success, which is an important part of the sales process, and your reaction will also determine the success or failure of the sales results. Most products or services

It contains two or three objections from customers, which will suddenly appear regularly. No matter whether the customer has any objection or not, we should make assumptions and deal with them before selling. You must be confident first, because you are doing well.

Secondly, the preparatory work should have a solution to deal with these objections.

Sixth, the closing skills Many people did a good job in the previous sales process, but they could not close the deal. In fact, this is the self-restriction of sales staff. The closing stage is the time for you to help customers make decisions and make up their minds, but often at this time, many salespeople are afraid to make a rash move.

Push the guests to make a deal. At the end stage, you must try to ask for the end. Winners are those who dare to make trading demands and have no skills. At the end of the sales process, handling objections and closing a deal are two inseparable parts. You must answer the question.

The ability to solve doubts satisfactorily can achieve the goal. Example:. . . I'm sure you won't refuse, will you? Come on, please fill in your name here. You can get this discount by phone.

Seven, perfect service, perfect service, the way to win. Service is to help customers solve problems, so you should think about what problems you can help customers solve and what problems customers are dissatisfied with every day. Perfect service comes from 100% customer satisfaction.

. What customers care about is: 1) whether the service provided by the service personnel is level and quality, whether the service personnel behave appropriately, and whether they can make customers feel comfortable. 2) Does your product or service meet the needs of customers and exceed their expectations?

Value. 3) Is there a first-class process service that can fully take care of customers' feelings? Beauty salons must make beauticians have a sense of professional ethics and form a relatively fixed customer service model.

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