The blood age of China's old watch "Red Flag Watch"

Once upon a time, China people talked about watches, such as "Liaoning Peacock Watch, Red Flag Watch, Seagull Watch, shanghai table Watch, and Sika Deer Watch ..." It seems that owning these watches is the way to a "well-off" life. Today, these time-honored brands in the domestic watch industry have been forgotten in people's memory. Or are you unwilling to survive in the cracks of the market? Don't! Maybe they are waiting, waiting for a sudden chance to turn over again!

The Time-honored Brand of National Watches in Hongqi Times

Peacock watch, an old-fashioned domestic watch founded in 1957, has a history of 64 years. In the 64 years of ups and downs, the most noteworthy period is the "Red Flag Era".

Liaoning Watch Factory evolved from the first "Qianjin" watch in 1957 to 1970. Engineers and workers in the factory spontaneously formed the "Red Flag Watch Trial Team" to design and trial-produce new watches. The output reached150,000, and it was officially named "Red Flag Table". At that time, in the special era of material shortage and strong patriotism, the Red Flag Watch, with its strong sense of the times and new mechanical design, had the "advanced and correct" orientation of the new China to guide contemporary people and the beautiful meaning of "Red Beauty". Once it came out, it was highly respected. At that time, a red flag watch was once the pursuit of many people in China!

(no logo version trial-produced red flag watch)

Hongqi brand watches have been put into production for only one year, that is, 197 1 year, and were officially recognized as qualified products by the Ministry of light industry. Since then, Red Flag Watch has entered the mass production stage. 1973, Hongqi brand officially launched the "H" logo (namely hongggqi), and then added various colors and patterns to make it more recognizable and unique in appearance design. In the same year, according to the instructions of the Ministry of Light Industry, Liaoning Watch Factory switched to the national unified movement watch, with an annual output of 400,000 watches. At that time, it was the leader of national watch brands in terms of output, scale and brand effect.

During the period of 1978, the new Hongqi brand watches were exhibited in Dandong Light Industry Products Store, and the sales increased sharply. Only 10 days later, 704 watches were sold, which was higher than the sales in the first ten days of the exhibition 108.3%. At that time, they became famous and became one of the "three big things" to buy in the 1970s.

Red Flag Watch has always had the brand courage to undertake glory, hardship and responsibility. Under the special background of 1980s, Liaoning Watch Factory was also deeply affected, and some products had quality problems, which led to pressure stagnation. After many discussions, and with the support of relevant provincial and municipal departments, Liaoning Watch Factory resolutely decided to take back all the 680,000 "Red Flag" watches on sale and replace them with new watches, finally restoring its credibility. In the 1990s, influenced by the market economic crisis, the heyday of the Red Flag era ended, and we chose to leave the country temporarily. ...

After years of silence, one day my hair will become sparse.

In the years of retiring from the world, Liaoning Watch Factory never gave up its persistence and pursuit of technology, and persisted in researching R&D and manufacturing mechanical watches. 1999, the first multifunctional mechanical sports watch in China was successfully developed. In 2003, we successfully broke through the highest technology of mechanical manufacturing-tourbillon. In the face of difficulties and successful breakthroughs in technology, Liaoning Watch Factory, which has experienced glory and ups and downs, decided to explore in difficulties and revitalize its enterprise after repeated thinking. The mechanical watch has been firmly adhered to for some time and cannot be lost!

(Panorama of Liaoning Watch Factory Industrial Park)

In July 2008, Liaoning Watch Factory was formally reorganized and Liaoning Peacock Watch Industry Co., Ltd. was established. The first step after the comprehensive transformation is: "take the research and development of new products as the core competitiveness of enterprises and concentrate on conquering brand-new mechanical technology productivity!" After research and development day and night, 326 kinds of new mechanical watches in 7 series, such as thin automatic mechanical watch movement, sports code watch movement, tourbillon watch movement, multifunctional watch movement and women's watch movement, were finally successfully designed and manufactured. In 20 12 years, we conquered the dual tourbillon movement technology that only two brands in the world can manufacture. At this point, the design and manufacturing level of mechanical watch movement of Liaoning Peacock Watch has sprung up in the industry and become the leader of mechanical watch manufacturing in China. Officially ushered in a gorgeous butterfly change.

The successful transformation of Liaoning Watch Factory has accumulated a very complete mechanical movement manufacturing capability, the brand influence has been steadily improved, and the brand value has reached a new high. I believe that the return of Hongqibiao is just around the corner. ...

(Liaoning Watch Industrial Park Workshop)

Young people no longer blindly worship foreign big names, but have a soft spot for "domestic products".

As a national brand with profound connotation, as a China timepiece that insists on independent research and development, and as a national product in the red era, the road to revival of the Red Flag Watch will surely bear the confidence "core" of the Chinese nation, take the responsibility and responsibility of the national brand with actions, and pay equal attention to quality and feelings. Through the continuous output of high-quality mechanical watch products, the brand of red culture will be launched, the roots of red will be deeply rooted in people's hearts, and an unrepeatable timepiece will be created to show the world that Qian Fan can still survive.

We have been expecting those well-known domestic time-honored brands to still exist. At that moment, time-honored brands and old national watches were still like teenagers, perhaps a little childish, perhaps struggling to grow up on their dreams, but they could still persist until their dreams returned. ...