Guofeng+detective mobile game "The Wonder" plays new tricks and dreams of returning to Datang to experience immersive detective work.

On September 25th, the detective game "The Wonders" released by Yi Yan Games was officially launched on the whole platform. With the unique immersive detective game, we found a new way to form differentiated products with novel themes and distinctive attributes under the current situation of increasingly serious product homogeneity.

In recent years, thanks to the concept of cultural consciousness and cultural self-confidence, traditional culture has once again returned to the mainstream users' field of vision, and the national tide culture has gradually emerged, which has been widely used in various pop culture fields and is loved and sought after by young people. This craze of the Republic of China is reflected in the game field as a fire of the national wind game. From 20 18, the market of Guofeng games began to pick up. Not only are the national wind classics such as Jian Wang San, Tianya Yueming Dao and Fantasy Westward Journey still evergreen, but a large number of new products emerge one after another. However, throughout the national wind track, MMO and other popular categories emerge one after another, but few products focus on finding cases to play.

Therefore, as a mobile game focusing on ancient style simulation management and puzzle solving, Wondering God has attracted much attention since its launch. It is reported that the game was previously launched on the iOS platform on August 3 1, and it performed well. After the launch of Android channel, it has been vigorously promoted by partners such as Huawei, OPPO, vivo, Xiaomi, Tencent and Ali. In their app stores and game centers, all partners have given resource support such as open-screen advertisements and home page recommendations, which is bound to continue this new trend of "national wind detection" on the whole platform.

Focus on the complicated Tang Dynasty and integrate into the national trend of art design.

Judging from the classic TV series "What do you think of Fiona Fang", it seems that the cultural creation of all kinds of suspense themes is more based on the Tang Dynasty. Under the collective creation of later generations, "suspense" gradually became a new label in this period of the Tang Dynasty, and various detective novels of the Tang Dynasty always appeared in front of users.

The root cause is that the Tang Dynasty, as the most legendary period in ancient China, left many thousand-year puzzles and well-known legal cases. Therefore, the Tang Dynasty with natural suspense genes has a natural fit with the subject matter of investigation. At the same time, the Tang Dynasty is also the highlight period of ancient Chinese art, and many antique designs are still loved by young people and become an important representative of national wind elements. Therefore, choosing to locate the Tang Dynasty in "Feng Shen Qi Mou" can also show the product characteristics of "Guo Feng Detective Case" more intuitively and accelerate the breakthrough of the game.

With the Tang Dynasty as the background, The Mysterious Wonder incorporates classic elements such as Di Renjie and Dali Temple, and shows its main detective drama from the inside out. Of course, the game has not completely copied the elements of the Tang Dynasty, but has been modernized to make it more in line with the aesthetics of mainstream players. At the same time, following the popular national wind art, it is easier to have a * * * sound with young players.

According to the report "Research Report on the Development of Guofeng Chongguang Guofeng Games-Transformation and Innovation of China Traditional Culture in the Game Field" released by Tencent Research Institute on 20 19, Guofeng Games have developed rapidly in recent years, with a continuous increase in number and a substantial increase in market share, which proves that Guofeng Games have become a "rigid demand" for gamers.

Therefore, Detective Shen Du chose to blend into the popular national style art to meet the needs of most players. Of course, the so-called national style is not the same as traditional culture. It is the product of combining excellent traditional culture with modern aesthetics and values, and it is a modern style recreated on the basis of traditional culture.

Therefore, in the design of the role image, the game is based on ancient costumes and incorporates modern popular elements, which ensures the role's sense of the times and also fits the public's aesthetics. In the game, Li Yuanfang, Zhang Jiuling and other male characters are picturesque and full of vigor, while Shangguan Waner, Yang Yuhuan and other female characters are gentle, clever and charming, which can immediately catch the player's eye whether drawing or Q version.

Unique immersive detective game, the possibility of digging deep into the non-heavy game market.

Since the time axis is fixed in the Tang Dynasty, we have to mention Dali Temple, the highest judicial organ in the Tang Dynasty. According to the records of Dali Temple in the Six Codes of the Great Tang Dynasty: "The post of Dali Qing is in charge of the detailed punishment of the state." In the Tang Dynasty, all major cases had to be tried by Dali Temple officials and three ambassadors.

In the game, the player's identity is a detective who crossed the Dali Temple in the Tang Dynasty and will solve the mystery in the way of the ancients. The game restores and reproduces the real or legendary suspense cases in ancient history. When players explore the main plot, they obtain information by cultivating "hidden interests" and investigate the case step by step. There are cold cases in the Tang Dynasty circulated by the people, and there are also murders in the court. In this process, you may suddenly encounter all kinds of random events, or you may find many bizarre cases.

Of course, different from the official fighting games in the market, which are based on judging cases, "Ghosts and Wonders" really contains a variety of ways to judge cases. In the main hall of Dali Temple, players will complete the task of handling official business or collecting intelligence through puzzles, joints and other small games. In addition, when a murder case occurs, players need to personally conduct an autopsy to find evidence, find out the corresponding doubts from the details of the body, and write their own autopsy report through their own thinking, which becomes a powerful evidence to find out the truth.

In the court game, players will experience the ancient classic bridge. After selecting a case, players need to look for evidence first. In an atmosphere of ancient case investigation and reasoning, they can find the key points to solve the case according to the interactive links such as the dialogue content and tips of the suspects, and complete a real case investigation process from exploration to evidence to reasoning. However, it is worth noting that if the key loopholes in the case are not found, it will lead to the failure of solving the case, not blindly, but the process of thinking and reasoning, which restores the real experience of investigating the case.

In the Chamber of Secrets game, players need to interact with NPCs such as catchers and widows, or fight with snitches to get clues. Among them, different characters have different amounts of evidence, and players need to collect enough evidence in a limited number of rounds to achieve a correct and perfect trial.

In addition, games have collections to develop gameplay. Players can recruit Shangguan Waner, Li Yuanfang, Princess Taiping and many other historical celebrities to be their guests. In the process of exploring the main line, the player arranges troops for the master, removes the enemies that hinder the investigation, punishes evil and promotes good, and uncovers the truth of the case step by step. There are many heroes from all walks of life who help me enforce the law.

In recent years, most products with the theme of national style focus more on heavy games, while heavy products with serious homogenization are difficult to bring freshness to the player experience. The list of gods not only satisfies the curiosity of players through the design of a large number of classic puzzles; But also in a variety of detective ways, bringing players a new experience of immersive detective work. At the same time, the development of cards and the addition of simulated commercial gameplay also ensure the long-term playability of the game to a certain extent. Players started from a small policeman in Dali Temple and were ordered to investigate cases, conduct autopsies, find evidence and hunt down criminals. After being promoted step by step, they can also recruit doormen to form their own "case handling team" to simulate the daily work of ancient police.

By designing suspenseful and exciting cases and thinking and collision in the process of case reasoning, the game has also achieved a refreshing experience without losing the heavy game. As a "national wind detective mobile game", "Feng Shen Qi Mou" will further explore the non-heavy game market, and it is expected to gain greater advantages in this field in the later period.

Accurate marketing strategy, strengthen the investigation label of game national style

For a game, if we really want to achieve the goal of quality and efficiency integration, we need to focus on those users who are really interested in the product in marketing promotion, so that the players and users attracted will be more sticky and stay in the game for a long time. Therefore, in the marketing promotion of "The List of Gods", Yi Yan Games did not adopt the spokesperson strategy of holding high and playing high, but invited He Gang, the starring role of Di Renjie series films, as the spokesperson of the game, which is more in line with the positioning of products and audiences.

At present, The Nightmare of Di Renjie, a costume suspense movie starring He Gang, is being broadcasted by Youku, while another movie, Di Renjie, which is burning with different fire, is also in intense post-production and is planned to go online this year. This series of films mainly tells a series of suspense stories that Di Renjie encountered when he was ordered to investigate a case, which is highly consistent with the theme and style of Guofeng detective mobile game "Gods and Wonders". Therefore, the joining of He Gang, the actor of Di Renjie in the film, is also a further deepening of the game "Detective" label and a further endorsement of the product.

From the bold combination of themes, to the repeated polishing of quality, and then to the precise marketing strategy, we can see the determination of Yiyou Games to manage products with care, adhere to the combination of quality and efficiency, and intensively cultivate content. At the same time, the appearance of "Feng Shen Qi Mou" is another successful exploration of Yiyou from the business category of commercial war simulation to the field of national wind investigation, and successfully completed another category expansion. But this is only a step in the layout of all categories of the game.

In the past eight years, Yi Yan Games has always adhered to the strategic goal of all categories, and achieved success in many sub-categories by virtue of its refined operation, investment in marketing resources, player content construction and deep cooperation in channels.

Previously, Yi Yan Games has successively released a number of mobile game products, such as Legendary Battlefield, peerless Tangmen, Business Master, Gold Coin Monopoly and so on, all of which have achieved good results. Among them, the business war mobile game "Business Master" is particularly eye-catching. According to the data of Qimai, since its launch, Business Master has accumulated more than 10 million downloads in the mainstream channels of Android, and the monthly running water has also entered the "billion-level camp", becoming the head explosion of the 20 19 business theme +SLG type, and winning several annual awards in hardcore and Ali channels.

Affected by the epidemic this year, the development of various industries has been affected to some extent. "Survival" has also become one of the key words this year, which is even more difficult for small and medium-sized start-ups in the game industry. In the face of the current difficult industry environment, I have accumulated many years of research and transportation experience, and can provide financial support for the CP team, and at the same time seek sustainable development solutions for all categories of enterprise strategies.

Easy Game officially launched the "Easy Game CP Aggregation Plan" in early September. In 2020, the industry-wide CP team resource assistance plan will be launched. "CP Aggregation Plan" will help the R&D team from the important links of project establishment, marketing and technology in China. EasyPlay will also invest 2 2- 10/00000 project incubation fund, aiming at discovering game creative seeds and excellent products, providing them with all kinds of sustainable growth resources and accompanying CP to grow together.

It is expected that "becoming a marathon leader in the game industry" will be a beneficial game for corporate vision. While building its own strategic layout of all categories, it will help the ecological construction of the game industry and make good games shine like stars with practical actions!