What does WeChat business do?

What does WeChat business do? In fact, to do a good job in emotional marketing of WeChat is to remember that everything is people-oriented, find a good foothold, find your own differences and advantages that are different from others, and infinitely enlarge this and face users with an emotional and sincere attitude. Establish your own reputation in the circle of friends, win the reputation in the early stage, win everyone's trust, and lay the foundation for subsequent sales. In short, repeat simple things and do them with your heart, and you will succeed.

The content of WeChat friends circle is sent every day, but the effect is always unsatisfactory. Is it true? In the WeChat business, the content published by the circle of friends is either a full-screen advertisement to show off the income, or a chicken blood, which increases the user's sense of urgency. If it was a few months ago, this method might attract some users, because fewer people just started WeChat business, and people are always willing to accept something new.

However, nowadays, WeChat business has been flooded. When I brush WeChat every day, I can only be blocked by my friends. Most of the remaining friends are basically doing WeChat business like you. In this era of serious information surplus, even you will feel bored and unbearable.

So how can we stand out from many WeChat businesses?

Therefore, the first step is to have a clear understanding of WeChat marketing. Wechat itself is a small circle based on emotion, reputation and life needs. The word "circle of friends" is obvious enough. Since we are friends, we should show our life and identity. Let others appreciate you, be willing to approach you, and think that you are an emotional person with taste and life. It represents a kind of positive energy, which makes friends feel comfortable or suddenly enlightened when they see your circle of friends, instead of boring Wechat business who only brushes advertisements.

Of course, at present, many WeChat merchants think that doing a good job in circle of friends marketing is to continuously improve their exposure. In fact, it is understandable to improve the exposure rate, but we can't simply think that brushing full-screen advertisements will help improve marketing quality. Once you can't hold it, the flooded screen will only be disgusted by more and more people. This should not be your original intention in the first place.

So how do you send it? The following is a summary of the methods, the effect depends on your ability to implement.

1. What is emotional marketing in a circle of friends?

Idea: Emotional marketing starts from consumers' emotional needs, stimulates and evokes consumers' emotional needs, induces consumers' spiritual voices, integrates emotions into marketing, and makes emotional marketing win ruthless competition.

Wechat is easier to conduct emotional marketing, because the essence of doing WeChat business is people-oriented.

The current WeChat consumer shopping is actually more inclined to an emotional satisfaction and psychological recognition. Because the essence of WeChat business is people, everything is people-oriented. Therefore, to do WeChat business, we must first market people in order to better market our products. This explains why the conversion rate in WeChat business is always unsatisfactory, although there are hundreds of users at present. Because others don't even know you, have no trust in you and can't see the reality clearly. How can they accept the products you recommended?

2. How to do emotional marketing in the circle of friends

1: Personal information

Personally, I don't agree to put product names on personal nicknames, avatars and signatures. Just show your true self. If you don't feel photogenic, get a glamorous camera, which can also appear in the back and side face to keep a sense of mystery. At least this will not make users feel that chatting with you is like chatting with a bunch of lifeless products. I want to ask, what kind of feelings can you make others have about the product? If you can't have feelings, how can I trust and accept you? The essence of marketing is to forget products and start from people.

We are not selling products, but ourselves.

2. Publish life information.

Publish your personal photos, party photos, photos of going out to play, and photos with everyone. I advise everyone that the photos taken should be tall, tasteful and sunny. In short, people feel that you are a living person with good taste, and your life is what others yearn for.

3. Easy and humorous interaction, arousing emotions and life.

According to life experience or hot news on the Internet or the issues and viewpoints that people are most concerned about in today's life, initiating a topic arouses people's curiosity, maps their life needs and emotional needs, and creates emotional outlets for them through the topic, thus achieving the interactive effect. And these can be made into an activity, so that friends in the circle of friends can participate. If well planned, it is easy to achieve the effect of fission. And it will instantly close the distance with the user, thus creating a sense of trust.

Tip: If you are not a friend in WeChat, you will not see the other person's comments. You can reply to yourself like this and tell another friend when you reply. For example, "Haha, XXX, you are wrong, I will pick you up next", which will make some onlookers feel that you are very active and authentic, highlighting your many friends and good communication relationship. If a person has many friends, his personality will not be much worse. And after the event, we can also launch a selection campaign to let everyone participate again and emphasize the sense of participation again. And when the prize of the activity is delivered to the winner, let him send a message in the circle of friends, then intercept the picture and send it to the circle of friends with his own words.

4. Emotional communication with users.

When chatting with users, don't try to sell products. Think about it from another angle. If I am the other party and talk about products without a few words, you can continue to talk. If you want to do emotional marketing on WeChat, you must know how to put yourself in the other person's shoes. If you give yourself a role, such as a married mother, what can happen with her? We must grasp several key points of her, and then break through them one by one to generate mutual trust.

For example, talk about children's diet, health, education and other topics of mother relationship.

5. Relevant professional knowledge

People always want something valuable to themselves, not a bunch of nonsense. So you can often send some professional knowledge on how to help yourself stay healthy and beautiful in your circle of friends.

At this time, we are not selling products, but services.

6. Customize your own greeting cards.

Surprising friends is a very useful weapon to build trust and bring feelings closer.

Whenever there are some important festivals, select several important users to send exclusive greeting cards. According to the characteristics of users, make clever text planning and spend some time. People get along with each other. In a virtual network, when you treat them sincerely, you will be treated sincerely in return. Assuming that your audience is mainly women, then grasp the characteristics of women: sensibility. Words are accompanied by emotional words, and the background music is sensational in a lyrical tone. I have tried to send it to several interested female customers, and the transaction rate in the future is very impressive. Later, I asked them how the deal was made. They said, in fact, I trust you more than the product. I never thought you would give me such a unique gift with such care.

How to become a marketer? I think the core is meticulous care for people. The greeting card method above is also equivalent to an unexpected intimate service and an unexpected experience, which is the real customer experience.

For the future, we must have the greatest expectation; In order to achieve our goals, we must do our best; Prepare for the worst for the result; Have the best attitude towards success or failure. Don't worry, don't be arrogant and don't lose heart. I wish you a good grasp of every minute and a happy hug!