Talk about the sadness of opening a Didi shop

Words such as "layoff", "salary reduction" and "career change" have become hot words under the influence of the epidemic. Since the outbreak of the epidemic, I have witnessed many people around me quitting their jobs. These words have indeed covered the real life state and trajectory of many people under the epidemic.

An epidemic has caused many people with decent jobs to find another way out. Programmers choose to run Didi in middle age. Vice President Suning sells socks in a circle of friends. Designers with a monthly salary of 40 thousand chose to send takeout. Didi drivers and takeaway brothers are elites from all walks of life overnight.

Career change happens not only to ordinary office workers, but also to excellent practitioners and industry elites.

I saw a chat between a big V blogger and a Didi master:

The master said, "Before the epidemic, there were 6.5438+0.4 million drip trucks in Beijing. Guess how many there are now? "

"I can't guess."

"370,000 vehicles"

At the same time, a takeaway platform released a set of data:

"There are 580,000 new riders, and 30% of the new riders come from service industries such as catering and tourism; 40% come from manufacturing workers; 20% come from freelancers, including bankrupt self-employed bosses; 10% comes from fresh graduates; The remaining 10% comes from other industries.

Why do so many people choose to switch to takeaway and Didi?

In fact, you can imagine that for jobs like Didi driver and takeaway brother, on the one hand, the entry threshold is low, and there is no need for any special skills or high education. For most people, the threshold for entering this industry is very low. Moreover, from the perspective of the "cost performance" of paying and rewarding, how much you can earn in jobs like take-out and Didi, and the degree of wallet bulging depends entirely on your own efforts and diligence.

It is precisely because of these two reasons that in the case of unstable income or even layoffs in most industries, the industry and market demand of takeaway brother can still achieve rapid growth in the case of frustrated employment environment and economic environment, so more and more people join the ranks of making money by delivering takeaway.

There is an old saying: "Trees die when they move, and people live when they move."

Although many people are more or less faced with occupational crises such as being laid off, resigning, and reducing salary. Job-hopping is more for one's own livelihood and daily necessities, which is just a way to seek a turning point and save oneself in a crisis. Everyone is bearing the burden for the present life, but they have more expectations for a better life in the future. This is the turning point in life.

In fact, the upsurge of career change is not limited to Didi, takeaway and other industries, but we often take these industries as typical examples, because in the past, running takeaway was a job that was looked down upon by people, but once the news that takeaway brother earned more than 10,000 yuan a month appeared in people's lives, everyone thought that takeaway brother was a high-paying job, and the job was very simple, just like Didi driver.

Indeed, we have to admit that some industries have been affected by the epidemic, such as catering, tourism, accommodation, beauty, health care, medical treatment, film and television, entertainment, automobiles and real estate. However, when it has hurt some industries, it has also brought us new opportunities and let us re-understand the new world.

E-commerce, live broadcast, express delivery, and online entertainment industries have sprung up suddenly, and then came from behind, showing explosive growth. Although the crisis has enveloped half of the domestic industries, those industries that are not so seriously affected by the epidemic have entered a new era, which has also created vitality for people under these crises and created opportunities for people from all walks of life to start again. It's not too late, as long as they are willing to work hard and treat themselves well.

Plan B promotes the development of slash youth.

Who are the new 580,000 riders?

Among them, 56% riders have a second identity. Some of these people are micro-entrepreneurs, some are blue-collar technicians, in addition to media practitioners, white-collar workers, drivers, security guards and so on. Everyone has more than one job, or most people have decent jobs before they choose to deliver food.

I believe everyone has such obvious feelings. No matter what kind of company, in 2020, live broadcast with goods seems to be no secret, but has become one of the newly developed businesses of many companies.

The most worthwhile thing to sit down and talk to you is the "sudden emergence" of live broadcast with goods.

The people who bring goods to participate in the live broadcast are also very interesting. There are professional live broadcasts from top coffee makers in Li Jiaqi and Sydney, and the strongest men's team in CCTV is the cross-border host with goods, and even the government takes the lead in selling and shouting for hometown specialties. It can be said that live broadcast with goods is no longer a question of your professionalism. As long as the goods can be sold in your mouth, you may be the next Li Jiaqi.

Some people say that this is the first year of live broadcast with goods, and it is the "turning point" and "vitality" under the epidemic.

Some people even say that this era is the era when ordinary people are most likely to turn over and fight back. As Lei Jun said: "As long as you step on the right tuyere, pigs can fly."

If you want to talk about this, you have to talk about the live broadcast of cross-border goods in Luo Yonghao. When selling the hammer, Luo Yonghao was in debt of 100 million yuan. In order to pay off the debt as soon as possible in a short time, Luo Yonghao made some research on the live broadcast industry, and thought that the development prospect of this industry was good, and it was also the fastest way to help him pay off the debt, so Teacher Luo began to live broadcast with goods.

Lao Luo, 47, shaved his beard in front of the screen and audience for the sale of his live studio. When he mispronounced the brand name, he bowed his head and apologized to all the people with Mediterranean hairstyles. When the products of the live studio have product quality and after-sales problems, he immediately responded and compensated, and said sorry to the consumers who bought the products.

Some people say that Lao Luo has changed. He is not the old Lao Luo. Even if Lao Luo turns his face at the press conference, he will prevaricate everyone with the reason of "Long live understanding". Some people even say that Lao Luo earns dirty money by doing live broadcast, and he does live broadcast just to make money, which is no different from online begging.

From the perspective of the development of the industry, live broadcast with goods is the development trend of the Internet and the Internet of Things in the future, but the epidemic has indeed played a certain role in accelerating and promoting. Some companies that don't do live broadcast with goods online have started to do live broadcast online, and some companies that have already done live broadcast online are also expanding their scale and want to do bigger.

You may think that the work of running Didi and delivering takeout is at the bottom of many people's professional contempt chain, and that such work is neither decent nor technical, but many times, the vitality and turning point of life just appear at the moment when you put down your face to make money. Luo Yonghao is like this. Put down your face, do the live broadcast yourself, and let the netizens talk. His purpose and goal are very clear. Even now, people pay their debts through live broadcast.

In order to pay off the debt as soon as possible, Lao Luo doesn't care what he used to do, let alone what people think of what he is doing now. He just wants to explain to the investors and employees who are in debt.

It is responsibility, responsibility and courage.

Such a "career change" is not shameful, but worthy of respect.

After the "career change", we are faced with a brand-new field, and we may have to take a thorny road of continuous exploration and trial and error.

However, even if there is no distinction between good and bad, it is undeniable that behind the difficult choices, courage and perseverance of countless career changers are the desire for "vitality" and the simple pursuit of a better life.

And this spirit and will are the most fundamental support for this country to recover its vitality after the epidemic.