How does the shopping guide guide customers to try on clothes?

I don’t know if you have noticed that many customers come into the store to look at clothes. When they see something that suits them, they like to stand in front of the mirror and keep making gestures with the clothes.

We all know that it is very rare to pay directly without trying something on. Therefore, we can only have the chance to make a deal by bringing customers into the fitting room. The editor will share some tips with you today.

Let’s see how we can better introduce customers into the fitting room; what else can we do when customers go in to try on clothes.

1. Visually check the code number

The first and most important thing is to learn to visually check the code number. Many times, customers take a fancy to a certain piece of clothing. When they want to try it on, the shopping guide will ask: "Hello! What size do you usually wear?"

Now they can Customers are stumped. You may not believe it. There are actually many customers who don’t even know what size they wear.

Sometimes just because this question cannot be answered, customers worry that they may not have the right size all of a sudden, so in order to reduce trouble, they resolutely put down their clothes and leave.

This is when the role of the shopping guide comes into play. As a mature shopping guide, being able to visually detect code numbers is a basic skill that must be possessed.

In this way, we can provide customers with a reference as soon as possible, and deliver suitable clothes to customers as soon as possible.

2. Help with picking up the clothes hangers

In fact, what I want to say here are some detailed behaviors that are easily overlooked in normal times.

For example, when a customer has decided to try on a certain piece of clothing, after we take out the appropriate size, we should take the clothing off the hanger or remove the clothing from the packaging bag. Take it out and quickly unzip or unbutton it.

These actions are not necessary, but they can give you extra points. Through these non-discounted services, customers will increase their favorability. Isn’t there a saying that goes like this: Only with non-discounted services can we have non-discounted prices.

3. Guide to try on

In fact, this situation is inevitable: even if some customers have the clothes in their hands, they may hesitate and may not try them on immediately. wear.

Many shopping guides will habitually say to customers: "If you like it, you can try it on." Customers will nod, but if they hear this sentence too much, they will become numb. It is just a language. Guidance may not play a big role.

Someone has done an experiment. It is only the guidance of language, and the influence is only 11%. That is to say, only 1 out of 10 people may be obedient and take the test; but the influence of movement (visual) is not. Reached 83%.

Therefore, if you want to guide customers to try on clothes, the shopping guide should stand in front of the customer, step forward, extend his right hand, make a gesture of invitation, and use general words: "You OK! If you like this dress, you can try it on. The fitting room is over here."

This brings slight psychological pressure to customers, and I believe most of them will go to the fitting room. between.

4. Confirm the usage status of the fitting room

This service is very necessary. Before a customer is ready to try on clothes, the shopping guide must first lead the customer or personally help confirm whether there are other customers trying on clothes in the fitting room to avoid causing an uncomfortable shopping experience or unnecessary disputes.

In particular, the fitting rooms in many stores now no longer have wooden doors like before, but a piece of cloth, so you need to be more cautious.

After asking and confirming that no one is around, let the customer go in to try on clothes. This will also allow customers who are about to try on clothes to feel this sense of security.

5. Waiting service

Of course, don’t think that the shopping guide will be free once the customer comes in to try on clothes.

If the store has enough manpower, Sister Yi suggested that the shopping guide could wait not far from the fitting room.

While not putting too much pressure on the customer, you can also tell the customer: "You try it first, I will stand outside. If you find that the code number is not suitable, you can notify me immediately and I will go and give it to you." Change the size.”

In this way, when customers find that the clothes don’t fit, they don’t have to change their clothes first, then go out and get the right size, and then go in and try them on again. , save a lot of time and trouble, and also get a good shopping experience.

Close a deal is not easy, but there are skills.

Many shopping guides know how to seize the golden hours when customers first enter the store, but often ignore the details afterward.

You can combine the 5 suggestions given by Sister Yi and pay more attention to detail services before and after customers try on clothes. Maybe customers will pay for these services!