How is S.H.E composed?

A] The birth of S.H.E

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Huayan was originally a store of Shanghua Records Taiwanese company, the first group of artists is Power Train. A company cannot have only one group of artists, so during July and August 2000, Huayan co-organized the "Two Thousand Powerful Girls in the Universe Battle" (Cruel Stage) with the TV station for the talent show. At that time, three little girls, Xuan Baobao, Tian Baobao, and Hua Baobao, participated in the competition for different reasons. In the final, Baobao Hua was kicked out, Baobao Tian lost points for forgetting his words, and Baobao Xuan won steadily. The three little girls thought they were just having fun, but the record company asked them to audition again and formed a girl group.

At that time, girl groups were not viewed favorably, so the company's plan was to change the positioning of the existing girl groups, not to package them with uniforms, but to package them with personal characteristics. Baby Xuan is the gentle Selina, Baby Tian is the confident Hebe, and Baby Hua is the courageous Ella. S.H.E was born. The original promotion was "boy's girlfriend, girl's best friend" (it seems a bit cliché now), but at that time it was really clear about the positioning of this group.

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[B] Starlight Legend Quadrilogy

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From the beginning, Huayan’s positioning for S.H.E was very clear. S.H.E is a group that wants to grow with their fans, and they are also their fans’ friends. From the first album "Girls' Dormitory" to the new song plus the selected "Together", Huayan uses the Starlight Legend tetralogy to create the growth process of little girls. Whether it is the title of the album, the songs in the album, or even the advertisements, variety shows, and TV series they participate in, they all implement this planning and positioning.

Now let’s talk about S.H.E and Huayan during these four albums.

[B-1] "Girls' Dormitory"

On September 11, 2001, a day of great events of the century, Huayan released the first album "Girls' Dormitory" for S.H.E dormitory". This album tells the story of a little girl. Three strange little girls met by chance in the girls' dormitory, and they went from having nothing to do with each other to encouraging each other. The cover of Destiny Child's "Lovers Are Not Enough" shows the unique voices of the three little girls. Although the singing skills and harmonies are not perfect, they are quite good for a little girl who has just debuted. In order to draw attention to the voices of the three little girls, Huayan replaced the live performances with MVs of three comic dolls during the singing session, which really attracted people's attention.

Perhaps it’s because the songs in this album are innocent and in love, or maybe it’s because their voices still retain an incompletely polished greenness and roughness, which soothes the unhappiness in everyone’s heart. The album gained popularity as soon as it was released. echo. Huayan has a branch in Malaysia to open up a world outside of Taiwan for S.H.E. They have already gained support and recognition from fans in Singapore and Malaysia even before they arrived.

[B-2] "Youth Co., Ltd."

It is Huayan's strategy to take advantage of victory and launch S.H.E's second album "Youth Co., Ltd." in less than half a year. Although the style is still that of little girls, the three little girls also have a common belief in feelings, family and friendship. Everyone's dream is no longer to hang out in the girls' dormitory, but to be like a company where the three of them started their youthful dreams together. "Remember" brings the dynamics of dance music, and the little girl needs to take actions to create and realize her dreams. [Note: "Remember" is a cover of Sweetbox, the original song is called Super Star, don't make a mistake]. "Tropical Rainforest" created by Jay Chou Fang Wenshan brought surprises to S.H.E. They even won their first award at the Metro Mandarin Competition in Hong Kong, allowing the small group to secure its footing.

At the same time as the second album was released, S.H.E also participated in the hosting of the variety show "I Guess I Guess I Guess" led by Wu Zongxian, and performed in the TV series "The Curse of Love". With their first taste of being popular and their busy acting lives, the three little girls began to experience the adult game world. Ella rushed to the scene and fainted, but because she didn't know how to release her emotions, she hit a wall to vent her emotions.

Hebe's outspoken personality made her scolded by the director and staff. Selina has to take care of her studies and is struggling. Fortunately, Huayan's work schedule still respects Selina and prevents her from missing classes.

B-3] "Brave New World"

S.H.E was originally carried by a power train to announce that it was time for them to be independent. By the time of their third album "Brave New World" During this period, he had already made his debut with his "junior brother" Zhang Zhicheng. Their popularity is growing, and their fiery red looks are both in line with the times and youthful (the stylists should take credit). Hebe and Ella also got new hairstyles, making Hebe more youthful and pretty, and Ella more handsome and energetic.