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That is, the sales force that can be generated only by the name, packaging and selling point of the product itself without advertising, promotion and other publicity is the "static sales force".

Many people attach great importance to advertisements on "external media" such as Internet and TV, but ignore an extremely important "internal media": the product itself. The essence of static sales force is to regard the product itself as an advertising space.

You are in the snack business, such as hawthorn, walnut, pine nuts and so on. Because your hometown is in Ningxia, you named this snack Helan Mountain. On the package, it is a picture of Yue Fei driving a long car and stepping over the lack of Helan Mountain. You think this feeling of "eating snacks for the country" can arouse many people's desire to buy. But, but, it can't be sold at all. What should we do?

To solve this "how to do" problem, we must first understand its essence. Its essence is that you have failed to attract consumers from packaging, name, selling point and so on. A good product should lie there quietly, so that you can't help walking over, picking it up, putting it down and putting it in the shopping cart. This product power of "looking at you more in the crowd and never forgetting your face" is called "static sales power"

Let's talk about four ways to improve static salespeople:

Product color, a product has its own unique color to distinguish it from similar products, which is the primary purpose of catching customers' attention. For example, the packaging of southern black sesame paste has been the same for decades, always with a black frame and a steaming bowl of sesame paste. If you pass by sesame paste shelves, you can always choose the south accurately, you can guess right without looking at it, and you can't go wrong by looking at the packaging.

The selling point of the product and the old brand of black sesame paste in the south have not been replaced by new brands for decades. The selling point is very direct, black sesame seeds, black nutrition, really nourishing. Good nutrition can be given to the elderly, friends and children. Let our customers recognize it.

The product name and the name of southern sesame paste are straightforward, because it comes from the south, which makes people have distant poetry and the friendship of fellow villagers. Coupled with the catchy content of black sesame paste, the southern black sesame paste is simple and clear. China, who doesn't know this name?

Emotional products, this sesame paste has a good memory of China people, with a strong fragrance and a ray of warmth. Seeing the bowl of sesame paste, it was warm and kind, and the children's eyes were full of thick fragrance. The old man smiled and felt the taste of childhood.

There is also a best-selling Yimingzhen fresh milk bar in Nanjing. Its homemade yogurt is particularly popular. First of all, the product is packaged in white and yellow, and a transparent fresh-keeping cabinet at the door is full of this kind of yogurt. Everyone chooses according to their favorite taste, and some people will like the words on the package, which is inspirational and fun. Very popular with girls, including myself. Warm and enjoyable.

The green arrow chewing gum in the supermarket is also attracting customers with colors. Wow, there are too many examples in life. Today, I finished this homework happily and felt the fun of learning. Do you feel it?