What does that teacher think of brands? What is its essence?

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

General definition of brand

1. General definition: A brand is a name, noun, symbol or design, or their combination. Its purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors.

2. Just as the definition of brand strategy development: brand is the image recognition, feeling, quality recognition and customer loyalty through these factors and a series of market activities. Generally speaking, it belongs to intangible assets. So this time a brand appears as an intangible asset.

3. Brand is a relationship among enterprises, products and consumers.

Brand is a consumer's evaluation and cognition of an enterprise and its products, such as excellent product quality, perfect after-sales service, good product image, beautiful cultural value and excellent business results. It is also a kind of trust with consumers established by enterprise management and managers who have invested huge manpower, material resources and even generations of hard work for a long time.

Quality is the essence, foundation and life of a brand. Service is an important support of brand, an inseparable part of goods and the focus of market competition; Image is a brand's personality in the market and consumers' minds, which reflects consumers' evaluation and cognition of the brand. Cultural value is the connotation of brand, the unity of social material form and spiritual form, and the combination of modern social consumption psychology and cultural value orientation;

Excellent management is the foundation to ensure brand success. Successful brands rely on management to create, develop and innovate, which is the basis for the healthy growth of brands.