The difference between Li Wenhe and Wen Heyou

1. Ownership: Li Wenhe is a sub-brand responsible for commercial space operation under Hunan Wenheyou Group.

2. Orientation of business format

The difference between Li Wenhe and Wen Heyou

1. Ownership: Li Wenhe is a sub-brand responsible for commercial space operation under Hunan Wenheyou Group.

2. Orientation of business format: Wenheyou takes the space of the project site (shopping mall) as the core, relies on catering+food+culture, refines and excavates urban food and cultural and creative content, and combines Wenheyou brand series of food to create a themed indoor scenic spot space. Take food as a link, promote people's socialization with food, brands and scenes, enhance consumers' emotional experience, and find cultural memories in food; In Li Wenhe, fully tap the culture, food, products and other elements where the project is located, and restore the landing scene to a new food consumption and cultural tourism project by creating a theme-immersed scenic spot, so as to bring a one-stop platform for a good life and a commercial landmark of cultural food to the city. Let tourists experience a brand-new holiday lifestyle such as cultural customs, food creativity, parent-child amusement, leisure shopping and micro-vacation.

3. Urban choice: Wenheyou focuses on the first-tier and quasi-first-tier cities with a population of 10 million in China; The text and inner pages are oriented to second-and third-tier cities and some counties with developed economy and large population base.

4. Project scale: Wenheyou is mainly an independent indoor space with a construction area of about 0.5w-3w square meters; Li Wenhe project is selected in the mature business district of the city, with a plot of about 80- 150 mu.