What are the ways to promote Taobao for free?

There are three types: Taobao express; Taobao alliance; Taobao customer.

1. Taobao Express

Taobao Express is a pay-per-click performance marketing tool tailored for full-time Taobao and Tmall sellers to achieve precise promotion of products for sellers. . It is a new search bidding model launched by Yahoo China and Taobao under the Alibaba Group through resource integration.

The bidding results of Taobao Express can not only be displayed on the Yahoo search engine, but can also be fully displayed on Taobao (displayed in the form of new pictures and text). Each product can be set with 200 keywords. Sellers can freely set prices for each bidding term, and can see the ranking position on Yahoo and Taobao. The ranking position can be queried on Taobao, and the seller will pay according to the actual number of clicks. (The minimum bid for each keyword is 0.05 yuan, the maximum bid is 99 yuan, and the minimum bid increase is 0.01 yuan each time).

2. Taobao Customers

Taobao Customers are a promotion model that is billed based on transaction. It also refers to a type of people who earn income through promotion. Obtain the product code in the promotion area. After any buyer (including yourself) enters the Taobao seller's store through your promotion (link, personal website, blog or community post) and completes the purchase, he or she will receive a commission paid by the seller; simply put , Taobao customers refer to people who help sellers promote products and earn commissions.

3. Taobao Alliance

Taobao Alliance is affiliated to Alibaba Group and was officially established on April 8, 2010. Relying on the strong brand appeal of Alibaba Group and the people of Taobao Alliance Through unremitting efforts, Taobao Alliance has gathered a large amount of e-commerce marketing effectiveness data and experience.

Cooperation specifications:

Promotion customers: Taobao sellers, Tmall merchants and other customers who have purchased promotional software services or advertisements from Taobao Alliance.

Promoters: Taobao Alliance members who provide promotional services or advertising for Taobao Alliance, its affiliated companies and promotional customers.

Extended information

Taobao customer composition model:

In Taobao customer, there are four roles: promotion platform, seller, Taobao customer and buyer. Each of them is an indispensable link.

(1) Promotion platform: Help sellers promote products; help Taobao earn profits, and draw corresponding service fees for each promoted transaction.

(2) Sellers: Commission payers. They provide the products they need to promote to the Taobao Alliance and set the commission they are willing to pay for each product sold.

(3) Taobao customers: commission earners. They find products released by sellers in the Taobao alliance and promote them. When a buyer makes a transaction through their own promotion link, they can earn The commission provided by the seller (part of which needs to be used as the service fee of the promotion platform).

Baidu Encyclopedia-Taobao Alliance

Baidu Encyclopedia-Taobao Express

Baidu Encyclopedia-Taobao Guest