What is the upgrade of the tea shop?

More changing tastes and brands that cater to the tastes of a new generation of young people.

The root of brand rejuvenation is to make young people feel fashionable. For today's young consumers, different from the routine of ordinary tea brands, they can have different feelings when drinking milk tea. This is similar to the once popular clothing brand Metersbonwe Bang Wei Bang Wei's saying "Don't take an ordinary road".

Core products keep pace with the times. After five years of new tea, it has experienced many explosive products such as milk tea, fruit tea, brown sugar pearl, fairy grass, soybean milk tea, cream gyro and so on. The popularity of each product comes step by step through constant flavor modification, value enhancement, selling point refining and price adjustment, but who works harder.

How to reduce the burden and change the burden is not to eliminate the negative evaluation of consumers, but to eliminate the psychological burden of negative evaluation on stores and headquarters. This requires the brand core team to find new opportunities and even reshape the brand positioning. Because from 1-2 creative points, it is difficult to arouse the voice of consumers.

Behind the overnight popularity of tea shops:

In recent years, we have watched hundreds of tea shops stand out from the market. Some have quickly sunk to the bottom, some have become an instant hit, and some have followed the rapidly changing market, firmly grasped the consumer psychology, and constantly updated, stabilized and broadened their market share.

Fujian Taoshan was originally named Bianjing Chaliao, but chose to change its name without hesitation, and its brand was upgraded in an all-round way, covering three parts: vision, products and ideas. With the help of Japanese aesthetics, the scene experience of "Flower Moon Poetry, Wine and Tea" came out from a group of tea shops with similar styles and became a tea project with cultural creation and differentiated positioning.