The PPT of Chery's new car launch conference is uncomfortable, and the copy of "Men love Ozawa" is not worth mentioning.

The PPT of Chery's new car launch conference is uncomfortable, and the copy of "Men love Ozawa" is not worth mentioning.

At present, the main consumer groups in the domestic automobile market are young people, and the post-9 s and post- s gradually become the main car buyers. It is precisely because of this consumption age structure that most new models are focusing on young sports styles in recent years, and the promotion focus is also on young consumers. For example, there are many new cars on the market in China recently, and the launch of new cars is often in a lively style. Some time ago, Tank 3 directly turned the launch into a party, and the program was mainly based on young and lively street dance. This form is really pleasing, and you can enjoy the program while watching the launch. However, the recent launch of another domestic car has caused controversy and even been criticized by most netizens as vulgar.

this newly-launched model is Chery ariza 5plus. the original product has no shortcomings. after all, it is based on the upgrade of the mature ariza 5 model. the design concept and configuration of the plus version have been well upgraded, and this car is also highly concerned in the field of domestic cars. However, in the PPT of the press conference, there were some incredible copywriting, one of which was the most controversial. "Men love Ozawa, whether there is Maria or not" can be said to be a stone that stirred up a thousand waves.

The "Ozawa" mentioned in the copy is actually an appearance scheme of Chery Arrizo 5plus. This time, the Arrizo 5plus contains two appearance styles, which are named "Ozawa" and "Little Ai" for the convenience of distinguishing, which is no problem, but it sounds very pure. However, the PPT copy says that men all love Ozawa, and even adds the suffix "Maria", which is obviously to arouse the association of male consumers by innuendo. After all, the name "Maria Ozawa" is a famous Japanese erotic artist.

A new car is released with some associative words. This PPT really makes people feel uncomfortable, especially for female potential consumers. Why do you say that men love Ozawa? Similar copywriting is not only not clever, but will bring some uncertainties to Chery itself. If a domestic "technical flow" car company with a very good image is labeled as "indecent", it is simply the victim of the butterfly effect, and all the publicity efforts in the early stage may be destroyed. Therefore, it is advised that domestic car brands should be cautious in copywriting. The copywriting of new cars such as Haval Dog Tank 3 is quite normal, and Chery does not need to take risks to play with connotation.

The final price of the brand-new Arrizo 5plus model is 6.99-9.99 million yuan, and the price strategy is very accurate, with the high allocation controlled within 1, yuan. Obviously, it is a compact car with people-friendly level, and consumers of all ages may become potential customers of Arrizo 5plus. It is not wise to make PPT copy especially for men. In fact, such a compact domestic car is very suitable as the second means of transportation in the family, and there will not be too few female consumers.

Just because there is something wrong with the copywriting doesn't mean there is something wrong with the model. This Arrizo 5plus offers two different engines. The 1.5L version outputs 116 horsepower barely enough, while the 1.5T version outputs 156 horsepower, which is more attractive for driving. The interior is provided with fashionable configurations such as LCD instrument, central control large screen, electronic gear lever and L2-class auxiliary driving system. Overall, the car is quite cost-effective, so it is worth recommending.

here comes the question. Do you think the listing copy like Chery is interesting? Welcome to leave a message in the comment area and let's discuss it together! Pay attention to Kong Ming's surprise, Xiaobian is at your disposal! Some pictures come from the Internet, so it is strictly forbidden to reprint and plagiarize. Welcome to like and share.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.