What content merchants say that the next issue will continue to raise prices, so many people will rush to place orders?

This is a typical use of the user's "cost-effective bias" psychology. That is to say, when selling things, users will feel "cheap" or get a "sense of value" beyond their original expectations. (Note: The focus is on creating users' subjective feelings, and the facts are not necessarily "cheap". In the title, the content e-commerce established an anchor point by saying "the price will continue to rise in the next period", that is, "the price will be higher in the future", so it will be "more cost-effective" for users to buy now than in the future, thus feeling "cheap". A typical example is the carnival of the Double Eleven Shopping Festival.

However, the above is the use of "cost-effectiveness bias" in time (that is, comparing the present and the future), but it can also be used in space. For example, content merchants can also say that this preferential price is only owned by users who import an activity on a certain platform, and members have priority. Similar courses on other platforms do not have such preferential prices. In this way, users feel that buying here is "more cost-effective" than buying elsewhere, and there is a feeling of "cheap".

What needs to be added is that the premise of "cost-performance bias" is based on some "anchoring" value that users can accept. Once the user does not accept it, the "cost-performance bias" may be invalid. Typical lunch packages, such as trains, are usually more expensive than those outside; Some users accept it, because here and now, there are only relatively fresh and delicious fast food, at least more nutritious than eating instant noodles, which is incomparable to the outside packaging, so the high value is acceptable and it is still considered "cheap"; However, some users do not accept the same anchor (that is, the package price outside). They only care about the absolute value of the price, so they don't want to pay the price for the supply of special channels, but think that eating instant noodles or bringing their own snacks is more effective.

Answer: Eason sheep. Make a little progress every day. Pay attention to WeChat public marketing flights.