What is the most important thing about sales?

With the development of China's economy and the formation of a buyer's market, sales staff have increasingly occupied an important position in enterprises. Excellent salespeople have broad room for promotion and the right to speak in the enterprise. However, it is not easy to become an excellent salesperson among tens of millions of marketing troops. Therefore, current salespeople should first examine whether they are qualified to sell. The seven core competencies of work are continuously improved and improved.

1. Patience

Patience is the hardest thing to achieve. Anyone who has ever been in sales knows that you have to be patient when you don’t have a customer at the beginning. I have seen many people who have just entered the sales industry give up halfway because they cannot persist. You may need to endure for a month, half a year or even a year before you start to accumulate some customers, so that your performance and income can improve accordingly. Therefore, if If you are an opportunist, never go into sales.

Attitude is the most important. "You are facing a customer, and the sales target is a group of customers behind him." There is a saying: The distance between people does not exceed 6 steps. (Reader yourself) is me (a friend of a friend of a friend of a friend of a friend). “All people know 33 non-duplicate friends. 33 to the 6th power is definitely more than the population of China." This formula is completely established. This example focuses on a huge network of relationships. Therefore, you must give your full attitude when facing individual customers.

2. Self-control

The company’s control methods are work reports and daily meetings to report personal work status. However, if you really want to be lazy, it is very easy, such as deliberately going far away. customers, so that they can rest on the way; the conversation was supposed to be completed in half an hour, but ended up falsely claiming that the conversation lasted for three hours, etc. This approach not only harms the interests of the company, but more importantly, hinders its own development.

3. Communication skills

Communication is an indispensable ability for sales staff. Communication has two meanings: one is to accurately collect the other party’s information, understand the other party’s true intentions, and at the same time, Your own information is also accurately conveyed to the other party. Secondly, through appropriate communication methods (such as tone, tone, expression, demeanor, way of speaking, etc.), it is easy for both parties to reach mutual understanding. ,

4. Observation

Observation is not simply looking. The first lesson for many sales staff is to learn to "see" the market. This look is not just casual browsing, but Use professional vision and knowledge to observe carefully and discover important information through observation.

Sales staff are also the information feedback persons of every enterprise. Obtaining a large amount of accurate information feedback through observation is a major responsibility of sales staff.

5. Analytical power

Analysis and observation are inseparable. Observation obtains information, and analysis draws conclusions. Similarly, in negotiations with customers, you analyze the other party's "truck cards" and mentality based on the information revealed by the other party's words and deeds. For example, when entering the negotiation, the buyer quotes a price for you. As a salesperson, you are definitely not going to agree immediately. You analyze the other party's words. Use words to probe the expression and tone, and then analyze whether there is a possibility of lowering the price, how big the space is, etc.

6. Execution ability

Execution ability reflects the comprehensive quality of sales personnel, and it is also a spirit of not giving up until the goal is achieved. Salespeople often encounter difficulties when executing plans. At this time, if you can only say, "Manager, this job is too difficult and cannot be done." Then your leader can only say, "Okay, then I will find someone who can complete it." Do". Something that is not difficult cannot be called a task, and something that everyone can complete cannot reflect your value.

7. Learning ability

As a salesperson, you need to be exposed to a wide range of knowledge, from marketing knowledge to finance, management and related industry knowledge, etc. It can be said that sales is definitely " In the competition of "comprehensive quality", facing so much knowledge and information, it is impossible to participate in the competition without good learning ability. Just take sales skills as an example, from guided selling to listening selling, then question-based selling to consultative selling... Sales skills are constantly changing and renovating. As an excellent salesperson, you can only win in the competition by mastering various sales skills.

Extended information

With the development of the Internet, the channels for people to obtain information are no longer limited to traditional channels, and new sales channels for enterprises are being established step by step.

Online sales is an integral part of the overall marketing strategy of the enterprise. It is a marketing method based on the Internet and using the characteristics of the Internet to achieve certain marketing goals. The main online marketing platforms are: Baidu marketing, GOOGLE marketing, YAHOO marketing, TAOBAO marketing, ALIBABA marketing, and other industry website marketing.

Reference: Sales_Baidu Encyclopedia