Seven planning schemes of double eleven theme activities

Seven Planning Schemes for the Double Eleven Theme Activities (General)

In recent years, Double Eleven has become an annual event for businesses. In order to attract consumers, promotional activities emerge one after another. The following is the planning scheme of the double eleven theme activities I have compiled for you, hoping to help you!

Double Eleven Theme Activity Planning Scheme 1 1. Activity Background:

This is a kind of fate, let us come together from all corners of the country and form our big family. In order to enhance our friendship and get to know each other better, this party is specially held. I hope this party will bring you joy and leave a permanent and beautiful memory in our college life, so let's wait for this long-awaited party!

Second, the purpose of the activity:

I hope this gathering can give you an alternative stage for communication and let you get to know each other in a pleasant environment. Let friendship and community unity create an active atmosphere for university activities.

Third, the theme of the event:

11.11youtiao party

Four. Event sponsor:

City Vocational College Yingtian Campus _ _ Youth Volunteers Association

Verb (abbreviation for verb) Activity time:

16 pm on October 20th 1 1.

Target audience of intransitive verbs:

_ _ All members of the Young Volunteers Association of City Vocational College

Seven. Venue

Teaching building 806

Eight. Activities:

1. Heart to heart (behind the ball)

(1), project type: two-person collaboration, indoor games.

(2) Site requirements: There are two aisles in the classroom.

(3) Props required: balloons

(4) Number of participants: 12, 2 in each group.

(5) Prize: 2 mirrors

(6) Detailed game methods and rules: 2 people in each group, carrying a ball on their backs, keep pace from the front to the back of the classroom, crush the ball back to back, quickly run back to the starting point, pick up the second balloon until six balloons are crushed and run back to the starting point. When walking backwards, do not touch the ball with your hands, otherwise you will be fined for 2 seconds at a time; After the ball falls, restart the game from the starting point. Whoever finishes first wins. Rank by time, score by ranking.

A. If the ball lands during the game, you need to go back to the starting point and start again.

B. don't touch the ball with your hands or arms on the way. Any violation will be regarded as a foul. Every time you touch the ball, you will record a foul, and each foul will add 2 seconds to the game result.

C. The referee should be absolutely obeyed in the competition, and the referee's decision is final.

2. Newspaper games

(1), project type: teamwork and competitive.

(2) Appropriate requirements: newspapers

(3) Site requirements: in front of the rostrum

(4) Number of participants: 4 people in a group, totally 4 groups.

(5) Prize: 4 mirrors

(6) How to play: first put on an imposing manner and ask for slogans, and then stand in the newspaper in groups of four. Everyone's feet must step on the newspaper and not touch the ground for five seconds. Those who step on the outside will lose. After each game is successful, the newspaper will be folded in half, and the group with the least newspaper will win the game.

Step 3 pass the parcel

(1), props requirements: drums or music, flowers.

(2) Participants: collective

(3) Prize: 6 bars of soap

(4) Rules of the game: Everybody sit down. When the drummer began to beat the drums, the flowers began to spread out. When the drums stop, whoever gets the flowers will be "lucky" and who will perform the program. After the performance, you can get a gift, and then the flowers will be scattered from the "lucky guy", and the program will proceed accordingly, and the cycle will end.

4. treasure hunt

(1). Prop requirements: "Treasure" (usually a piece of paper)

(2) Participants: collective

(3) Prize: 10 mask

(3) Rules of the game: Prepare the "treasure" first (that is, the note can read "Show, win prizes, etc.". ), and then distribute the treasure in various hidden places. Then, the treasure hunters began to look for "treasure". Treasure hunters who find the "treasure" are not allowed to open the "treasure" at will, and the owner will give them awards. The owner rewarded the owner according to the contents of the "treasure". For example, if the treasure says "meow three times like a cat and reward two apples", then the owner of the "treasure" must do it according to the contents of the "treasure", and then the owner will give corresponding rewards.

Double Eleven Theme Activity Planning Scheme Part II I. Activity Scheme

Promotion mode

On the basis of the whole store discount, combined with a variety of promotional forms.

1, discount-50% off the audience.

2, buy gifts-currently only for 0055# items (gifts to be determined).

3. Coupon-① Unlimited use without threshold: 10 ② Restricted use with threshold: 20,50.

Note: coupons are distributed before the event, and only coupons with the denomination of 10 are collected on the day of the event, and the use date is before 1 15.

4, package discount matching

5. Spike

note:

(1) the day of the event is open by time, and the hour is free.

② Frequency: 1 1 * * Kill 6 times in the same day, each time 1 piece, each time the purchase is limited to 1 piece.

③ Time point and product setting:

B, activity content: spike,

Objective: To create an activity atmosphere.

Peak activity cost budget:

Second, the flow plan

Flow composition:

1, preheating time:10.06—11.10.

2. Activity time:11.11.

Work content:

Drilling exhibition

1, delivery location: the first focus of the new home page, the home page banner.

2. Process: copy editing of drilling exhibition-design and production of drilling exhibition-launching test of drilling exhibition-data analysis of drilling exhibition-optimization of drilling exhibition.

express

1, product launch: store homepage promotion.

2. Delivery place: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan, etc.

3. Through train activity: selling goods at home.

Taoke

Main products and commissions: mainly some of our existing resources;

search

1, hot search keyword search: data Rubik's cube, top ranking, Taobao home page; Double 1 1, carnival, festival grabbing and other real-time hot words.

2, title optimization: into the baby title, covering the search habits of men's wear consumer groups.

Shop alliance

1. Alliance merchants: merchants with the same consumer group (male, with consumption age of 25-45 years old, medium and high consumption capacity and quality pursuit). ) Establish an independent page or friendly connection mode, and enjoy various resources.

2. Number of merchants: at least 4.

Tao Wei

Promotion content: Shop Double 1 1 Promotion: spikes, coupons, gifts, etc. Combine the activity atmosphere of double 1 1.

Weibo

1, push content: store promotion; Single product promotion;

2. Promotion method: through the official push tool of Weibo (5 yuan/1000 times); Accurately select the push crowd.

3. Advertising design: Design and publish product advertisements in Weibo. (Process: Active Product-Active Copy-Promotional Content-Design-Release)

Third, customer service and Weibo and WeChat plans.

(1) Call back

A. Return visit to key customers (above 500 yuan)

B. First-class customer return visit (300-500 yuan)

Customers will be further classified.

A, 14—— 19 began to pay a telephone call back to the customers who had previously shopped all over 500 yuan (the store needs the cooperation of the front desk staff).

B,10.21——1.1began to pay a return visit to tier-1 customers (200—above 500 yuan).

Content: (The content of the phone call is about new winter clothes. When communicating, we will directly explain the new winter clothes in the form of simple greetings. I hope old customers can come and taste it. )

Remarks:

1, customer classification-products purchased and frequency of purchase.

2. Send a text message first (send a text message to the customer first and then communicate by phone to eliminate the customer's doubts and embarrassment about strange phone calls), and the text message should be aimed at the editor.

3. Complete all telephone calls before1October 1 1. And pay a return visit to key customers.

(2) SMS communication (customer service supervisor)

A. Send (1 1.4) (a new short message about winter clothes) on Friday to inform old customers that the winter clothes in the store have been updated, and we will send a rabbit hair scarf when we come to the store.

B. Send it on Wednesday (1 1.6) (condolence message, which will narrow the distance with old customers and embody humanity).

C. Send a short message to (1 1.8) first-class customers on Friday (200-500 yuan).

D. Send (1 1.9) short messages to key customers on Saturday (above 500 yuan).

E send a message on Sunday (1 1. 10) to inform all customers to highlight the store activities (send it at a reasonable time).

(3) E-mail communication (Design Department)

A, sent on Wednesday (1 1.6) (letter of condolence, to narrow the distance with old customers and reflect human nature).

B, some information about Shuang 1 1, some products and related activities in our store. We participate in the related baby of double 1 1!

(4) Weibo

A, the new promotion of winter clothes in Weibo.

B, Weibo content-how to choose money, the elements of clothing, how to dress, and so on.

C, Weibo ———————— Popularization of knowledge of dressing collocation.

D, focus on showing the cost performance of changing clothes from all aspects.

E. The warm-up of the Double Eleven celebrations began.

F. Some advantages of our raw materials and products.

G, double eleven publicity/store publicity ———————————————————————————————————————————————————————————————————————————————————————————————————— An appearance of superior products. (5 yuan shows 1000 Weibo promotions)

Double Eleven Theme Activity Planning Scheme Part III I. Activity Scheme

A. Promotion method: based on the whole store discount, combined with various promotion forms.

1, discount-50% off the audience;

2, buy gifts-currently only for 0055# items (gifts to be determined);

3, coupons-① unlimited use without threshold:10; (2) There are thresholds for restricted use: 20 RMB, 50 RMB;

Note: coupons are distributed before the event, and only coupons with the denomination of 10 are collected on the day of the event, and the use date is before 1 15.

4, spike

Note: ① On the day of the event, it is open by time, from the hour to free.

② Frequency: 1 1 * * Kill 6 times in the same day, each time 1 piece, each time the purchase is limited to 1 piece.

③ Time point and product setting:

B. Activity content: spike;

Objective: To create an activity atmosphere;

Seconds kill activity budget is _ _ _ _ yuan.

Second, the flow plan

Flow composition:

1, preheating time:10.06—11.10.

2. Activity time:11.11.

Work content:

Drilling exhibition:

1, delivery location: the first focus of the new home page, the home page banner.

2. Process: copy editing of drilling exhibition-design and production of drilling exhibition-launching test of drilling exhibition-data analysis of drilling exhibition-optimization of drilling exhibition.

Through train:

1, product launch: store homepage promotion.

2. Delivery place: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan, etc.

3. Through train activity: selling goods at home.

Amoy:

Main products and commissions: mainly some of our existing resources.

Search:

1, hot search keyword search: data Rubik's cube, top ranking, Taobao home page; Double 1 1, carnival, festival grabbing and other real-time hot words.

2, title optimization: into the baby title, covering the search habits of men's wear consumer groups.

Store alliance:

1. Alliance merchants: merchants with the same consumer group (male, with consumption age of 25-45 years old, medium and high consumption capacity and quality pursuit). ) Establish an independent page or friendly connection mode, and enjoy various resources.

2. Number of merchants: at least 4.

Micro Amoy:

Promotion content: Shop Double 1 1 Promotion: spikes, coupons, gifts, etc. Combine the activity atmosphere of double 1 1.

Weibo:

1, push content: store promotion, single product promotion.

2. Promotion method: through the official push tool of Weibo (5 yuan/1000 times); Accurately select the push crowd.

3. Advertising design: Design and publish product advertisements in Weibo. (Process: Active Product-Active Copy-Promotional Content-Design-Release)

Third, customer service and Weibo and WeChat plans.

(1) Call back

A. Return visit to key customers (above 500 yuan)

B. First-class customer return visit (300-500 yuan)

Customers will be further classified.

On the date of a, 14- 19, we began to pay a telephone call back to customers who had previously shopped all over 500 yuan (the front desk staff is needed to cooperate in the store).

B,10.21-1.1began to pay a return visit to the first-class customers (above 200-500 yuan).

Content: (The content of the phone call is about new winter clothes. When communicating, we will directly explain the new winter clothes in the form of simple greetings. I hope old customers can come and taste it. )

Remarks:

1, customer classification-products purchased and frequency of purchase.

2. Send a text message first (send a text message to the customer first and then communicate by phone to eliminate the customer's doubts and embarrassment about strange phone calls), and the text message should be aimed at the editor.

3. Complete all telephone calls before1October 1 1. And pay a return visit to key customers.

(2) SMS communication (customer service supervisor)

A. Send it on Friday (1 1.4) (a new text message for winter clothes), telling old customers that the winter clothes in the store have been updated, and they will send a rabbit hair scarf when they come to the store.

B. Send it on Wednesday (1 1.6) (condolence message, which will narrow the distance with old customers and embody humanity).

C. Send a text message to (1 1.8) first-class customer (200-500 yuan) on Friday.

D send (1 1.9) short messages to key customers (above 500 yuan) on Saturday.

E send a message on Sunday (1 1. 10) to inform all customers to highlight the store activities (send it at a reasonable time).

(3) E-mail communication (Design Department)

A, sent on Wednesday (1 1.6) (letter of condolence, to narrow the distance with old customers and reflect human nature).

B, some information about Shuang 1 1, some products and related activities in our store. We participate in the related baby of double 1 1!

(4) Weibo

A, the new promotion of winter clothes in Weibo.

B, Weibo content-how to choose money, dressing elements, how to wear, and so on.

C, Weibo-the popularization of knowledge of dressing collocation.

D, focus on showing the cost performance of changing clothes from all aspects.

E. The warm-up of the Double Eleven celebrations began.

F. Some advantages of our raw materials and products.

G, double eleven publicity/store publicity-an appearance of superior products. (5 yuan shows 1000 Weibo promotions)

Double Eleven Theme Activity Planning Scheme 4 I. Activity Background

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota. Around 20__ _165438+1October10, the biggest commercial activity on the internet in China took place: on Taobao, many merchants offered 50% discount, and 20100000 people snapped it up collectively./kloc-0. The single-day turnover is 936 million!

Second, the activity time

165438+ 10 month 1 1 or so.

Third, the venue.

Chen Rui physical examination center Taobao shop.

Fourth, the theme of the event

"Double Eleven" easily grabs 50% off, and health is not discounted.

Verb (abbreviation of verb) activity content

A. product promotion.

1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).

2, single over 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 set over 50 or send a special physical examination.

5. The whole package comes with a calcium supplement and bone strengthening meal for middle-aged and elderly people from 25 yuan's South Coast 50 yuan eel. Word-of-mouth praise is 5 stars+praise refund amount, depending on the package amount, such as within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and 25 yuan, 700-799 and 30 yuan, 800.

Popularization of intransitive verbs

I. Internal promotion

On the homepage of the online shop, the movable package is marked prominently, and the whole package is added with the South Coast eel calcium calcium middle-aged and old-aged calcium-supplementing and bone-strengthening powder from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.

B. External promotion

_ _ All the promotion staff of the Network Operation Department will assign tasks to promote the products on the surrounding websites. The promotion time is pre-Double Eleven promotion and post-Double Eleven promotion.

Double Eleven Theme Activity Planning Scheme Chapter 5 Activity Purpose:

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Activity time:

165438+17 October to 1 1

Activity content:

Discount promotion:

1, double 1 1 Big-name beautiful clothes to wear: 500 yuan minus 200 yuan in autumn and winter department stores.

2. Double 1 1 big-name cosmetics for you to choose from: big-name cosmetics (Olay, L 'Oreal, L 'Oreal, DHC) are all above 400 yuan, but not in 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!

O2O (online and offline interaction), grab100000 big-name discount coupons in advance!

3,100000 vouchers for free! After the big-name department stores are discounted, the full amount will be reduced, as low as 30%!

Activity details:

(1)165438+1October1to 10, the official wechat officially launched the ticketing activity. Customers only need to pay attention to the official WeChat, click on the ticket-grabbing page, and they can choose discount gift certificates of 30 brands, and then double-click to get coupons (each coupon automatically generates a discount code).

(2) Each person and each brand can only receive 10 card.

(3) On the day of double 1 1, customers can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.

(4) Only one coupon can be used for a receipt.

Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

4, diaosi counterattack white, completely defeated! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!

165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!

Single product suggestion: 0. 1 1 yuan (8.5% discount for pastry king, 20% discount for Hakka, 7.5% discount for Yuxian and 30% discount for bread paradise),

1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 Yuan (comfortable bath towel, 2-piece Korean queen mask, fabric furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilt, pillow, price around 250 yuan)

Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

(1) Winter clothes (thick clothes, coats)

(2) autumn and winter accessories (scarves, hats)

(3) Bedding and winter quilt

(4) Supermarket products for the Winter Hot Pot Festival

vip marketing

VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.

1, double 1 1 VIP customers free delivery: double 1 1 arrive at the store on the same day and get the designated hot drink in _ _ sweetheart drink. (Opening sponsorship, free of charge)

2. Double 1 1 VIP customers can play for free: the diamond card VIP card can take the children to the amusement park once for free.

Double Eleven Theme Activity Planning Scheme 6 I. Activity Background:

"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even the world. And every business and every consumer is the real protagonist of this stage. 20__, we will invite more brands and powerful businesses to participate and direct a carnival ceremony of quality shopping in your unique way!

"Double11"20 _ _ years, vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Provide more employment opportunities and start a business at the same time.

20__ "Wanzhong Mall" and the new fashion of urban WiFi in Xiao Jiu.

Second, the purpose of the activity:

On June 5438+065438+ 10/1,the "Double Eleven Zhangye Local Shopping Carnival" will be held. The carnival will attract people's attention with activities such as "super discount", "real special price" and "free delivery", deeply root the concept of e-commerce and promote the rapid development of e-commerce in Zhangye.

Three. Activist:

Organizer:

Organizer:

Co-organizer:

Fourth, the activity time:

20__ year165438+1October 1 1 opening.

Verb (short for verb) Location:

Zhangye central square

Participating units of intransitive verbs:

__

Seven. Activities:

Publicity press conference

Free e-commerce entrepreneurship training class; Follow-up service

Eight. Activity flow:

1, preparation process

Exhibition platform: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI, micro-website.

Industrial and commercial registration time: 20__ year 18:30:00-20__ year1_ day 18:00:00. Industrial and commercial audit time: 20__ year165444.

Activity start time: 20__ _165438+1October 1 00: 00-20 _ _ _ 65438+1 23:59:59.

2. "Double 1 1" startup process

At 20__ _165438+1October 1 1 09:30, the host made an opening speech.

20__ _165438+1October109: 40 speeches by bureau leaders and activists 20__ _165438+1October/kloc-.

Nine. Activities:

1, I'll send it when you come. Wanzhong Mall 102 Dare not think.

2. Preparation of exhibitors

After the registration, selection and evaluation, a business meeting will be held at any time.

Business meeting content: business work preparation, discount finalization, mortgage broker negotiation.

Business meeting time: to be determined

3. Division of business booths

Divide the exhibition area according to the product classification of the merchants.

4. Staff preparation

5, hardware preparation

Activity venue, LED large screen, LED mobile phone screen audio equipment, salute, red envelope printing of launching ceremony props, gold coupon arch printing, arch banner X-shaped display frame, and merchant booth.

X. Safety preparation:

Chapter 7 1 of the planning scheme of the double eleven theme activities, and the background of the activities:

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. 20__ _165438+1October10/or so, on Taobao, many merchants launched a 50% discount promotion, 21000000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Slogan: Kelly Chen tells you: 50% off the audience also includes!

Activity time: 20 _ _. 11.11early morning1till 24 o'clock.

Fourth, the activity analysis:

At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is expected that there will be no commission loss of more than 5% in the "Double Eleven" 50% discount activity.

It is estimated that on the day of "Double Eleven", the turnover will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the hypermarkets. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Fifth, teamwork:

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.