I am doing a report on tourism products now. Can you tell me some methods for market positioning of tourism products?

The main positioning methods are as follows: 1) Compared with the attachment positioning method, it is a "light-borrowing" positioning method compared with the attachment positioning method. It uses the market influence of famous scenic spots to highlight and elevate itself, such as treating Sanya as "Hawaii in the East" and Xiaolangdi Reservoir as "Qiandao Lake in the North". 2) psychological reverse positioning psychological reverse positioning is to break the general thinking mode of consumers and create a market image with opposite content and form. For example, Lvlin Mountain Scenic Area in Linzhou City, Henan Province has conquered the market with its unique landscape of "watching ice piles on the mountains in summer and peach blossoms in the valleys in winter". 3) Slit market positioning Slit market positioning means that tourist attractions (spots) do not have obvious characteristics and advantages, but use corners of the tourist market forgotten by other tourist attractions (spots) to shape the market image of their own tourism products. For example, in the Marketing Plan of Deyang City from 2004 to 2007, we transformed the original Sichuan Entertainment City into a fairy tale paradise, that is, we positioned the market in the children's market and launched it in the form of a unique fairy tale theme park. 4) Changing market positioning is an uncertain positioning method. Mainly aimed at the changed or simply changed tourism market. When the market changes, the characteristic orientation of scenic spots (spots) will also change. 5) Difference, * * * Positioning Method-Liuzhou Case Analysis: Landscape Guilin, Style Liuzhou Because Guilin and Liuzhou are close, the theme positioning of Liuzhou tourism is bound to be different and complementary to Guilin's landscape theme positioning. Liuzhou is adjacent to Guilin, the leading brand of Guangxi tourism, and belongs to the tourism economic zone in northern Guangxi. "The main and sub-centers of tourism development in northern Guangxi" take Guilin as the center and Liuzhou as the sub-center; Guilin's tourism ranks first in the world, and Liuzhou's tourism style is outstanding. Both of them can highlight their own tourism characteristics and form their own regional tourism links. They complement each other and form a network, thus building a tourism system in northern Guangxi. The core competitiveness of tourism resources in Guilin and Liuzhou is obviously different. Guilin's unique tourism resources are natural landscapes, and Guilin is synonymous with China's beautiful landscapes. Lijiang River and Yangshuo arouse tourists' psychological demands to understand the natural landscape and relax, giving them visual feelings and spiritual peace. Liuzhou, on the other hand, must rely on its own characteristics of resource elements different from Guilin to make a fuss. This is bound to emphasize the key theme of custom, based on the basic point of custom. Through the previous analysis, we already know that the most unique resource of Liuzhou tourism is customs, among which the original ecological lifestyle and rich folk customs of the four ethnic groups are unique: Sanjiang Dong architectural art (famous brand Chengyang Yufeng Bridge, Batuan Yufeng Bridge, caravan drum tower), big songs (multi-voice chorus art), festival folk customs and Dong villages are beautiful, with unique charm of fresh and original ecology; The beautiful scenery of 10,000 mu of colorful azaleas and the world-famous Yao customs in Jinxiu Shengtangshan (Dayaoshan), the beautiful scenery of Rongshui Yuanbaoshan (Damiaoshan) and the original ecological Miao village customs, the water scenery of Beijiang River and the Miao village customs in Goutan, and the touching legend of immortal singing and Zhuang people's duet are all unique ethnic customs, which are more competitive than those in surrounding areas and not as good as those in Guilin. The city of Liuzhou has more humanistic connotations, advanced modern industry, profound ancient humanistic culture, unique pot-shaped city lines, vivid folk song art culture, elegant stone appreciation culture and peculiar coffin culture, which form a unique urban landscape of Liuzhou. Visitors in Liuzhou can enjoy the mental experience of humanistic interaction that Guilin can't fully provide. All these fundamentally determine that Liuzhou will complement and compete with Guilin by paying more attention to the integration of humanistic elements and modern elements. The formation of its competitiveness is obvious. This complementary competition is not only conducive to the synchronous development of the two cities, but also an inevitable process of Liuzhou tourism development. In view of the strong influence of Guilin tourism brand, Liuzhou must rely on Guilin to develop the tourism market and sell it with Guilin. Only with the help of Guilin landscape brand, the unfavorable surrounding geographical conditions can be turned into friends that can be relied on and utilized. Driven by well-known brands, the popularity of Liuzhou tourism can be improved as soon as possible, and the brand image of Liuzhou style tourism can be enhanced. Based on this, Liuzhou will give full play to its own customs, take customs as the source of experience, take the promotion of physical and mental integration as the basic appeal point, build a compound product system with customs as the core and interactive experience as the leading factor, and promote Liuzhou to develop into an experiential and humanistic interactive leisure tourism destination. By digging deep into the unique selling points, and making these unique selling point products purposefully, and realizing the differentiated positioning with Guilin tourism, Liuzhou can complement each other's advantages and compete healthily, and become a network in the tourism system in northern Guangxi. * * * will be honored.

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