How do marketers communicate well with customers?

Speaking well requires a certain art, that is, the art of expression. The same meaning, but different expression methods, will have different results. This is the skill of speaking. I have heard of a case:

In ancient times, there was a king who had a dream one night. He dreamed that all the teeth in his mouth were falling out. So, he found two dream interpreters. The king asked them: "Why do I dream that all my teeth have fallen out?" The first person to interpret the dream said: "Your Majesty, the meaning of the dream is that you can only die after all your relatives have died. Not a single one is left." When the emperor heard this, Long Yan was furious and beat him with a hundred sticks. The second dream interpreter said: "Supreme Emperor, the meaning of the dream is that you will be the longest-lived among all your relatives!" The emperor was very happy to hear this, so he took out a hundred gold coins and rewarded him. The second person to interpret dreams.

Same thing, same content, why does one get beaten and the other gets rewarded? Because the one who gets beaten can’t speak, but the one who receives the award can. This is the skill of speaking. The meaning is the same, but the results are different depending on the way of expression.

Is it important to be able to speak? What is the meaning, value and role of being able to speak? Why should we learn to speak? Because - being able to speak can defeat millions of troops! In the Spring and Autumn Period and the Warring States Period, there is an allusion It is called "Zhu Zhiwu retreats the Qin army". It tells the story that the Qin and Jin coalition forces were about to attack the State of Zheng, which made the civil servants and generals of the Zheng State unable to do anything. The generals did not dare to go out, and the generals had no strategy. In the end, King Zheng had to ask the old general Zhu Zhiwu to personally Go out and go to Qin. Zhu Zhiwu was ordered to face the crisis and went to the Qin army and found the commander of the Qin army. He was moved by the Qin army's commander-in-chief, understood it with reason, and was sincere in his affection. He painfully explained the pros and cons of the Qin army's commander-in-chief, and finally convinced the Qin commander-in-chief to order the Qin army to withdraw immediately and stop attacking Zheng Guo, and to stay in the Qin army. Two generals were appointed to assist in the defense of Zheng. Seeing that there was nothing they could do, Jin had to withdraw its troops.

Without spending a single soldier, a single Zhu Zhiwu can push back the Qin army. What kind of power is this? Of course it is the power of being able to speak! No wonder Liu Xie lamented in his famous book "Wen Xin Diao Long": "One person's argument is more important than the nine tripods, and a three-inch tongue is more powerful than a million "The teacher."

Another example is "Zhuge Liang's verbal battle with the Confucians" in the Three Kingdoms era. Zhuge Liang relied on his eloquence to establish a united front to unite Wu against Cao Cao when he was sent to Soochow. In the end, almost all of Cao's soldiers, known as the "800,000 army", were buried in the roaring Yangtze River. What kind of power is this? Or the power of being able to talk! If Liu Bei doesn't let Zhuge Liang go, but lets Zhang Fei go, what will be the consequences?

1. Ji Xiaolan can talk and save his life< /p>

Many people know Ji Xiaolan. Ji Xiaolan's tongue is amazing! Everyone in the world knows that he is knowledgeable, eloquent and quick-witted. Emperor Qianlong naturally knew it too. One day, Qianlong thought, I want to find a way to test his wit. So, he found Ji Xiaolan and said to Ji Xiaolan: "Ji Xiaolan!" When the son dies, the son has to die, which is called loyalty and filial piety." Just after Ji Xiaolan answered, Emperor Qianlong said: "Okay! I will give you a death." Ji Xiaolan was stunned at that time: Why did you suddenly give me a death? ?But when the emperor opened his mouth, there was no joke. Ji Xiaolan had no choice but to thank Lord Long for his kindness, bow three times and kowtow nine times, and then left.

At this time, Qianlong thought: "What should Ji Xiaolan do? If he doesn't die and comes back, it will be the crime of deceiving the emperor; but it would be a pity if he died, and he would lose a pillar of his staff. Material." Of course, Qianlong knew that Ji Xiaolan would not let him die easily, and he would definitely find some way to save himself. So he waited and watched what happened. After half a stick of incense, Ji Xiaolan ran back panting and knelt down in front of Qianlong. Qianlong pretended to be serious and said: "Be brave, Ji Xiaolan! Didn't I give you a death? Why did you come back again?" Ji Xiaolan said: "Your Majesty, I am going to die. I was going to commit suicide by jumping into the river. Just as I was about to jump into the river, Qu Yuan Suddenly he came out of the river. He said angrily, "You are such a bastard. I committed suicide by throwing myself into the Miluo River back then because King Huai of Chu was stupid and immoral. But the current emperor is so kind and wise and open-minded. How could you die?" !I came back as soon as I heard it.

"

Hearing this, Qianlong was speechless: If you let him die, you are stupid; but if you let him live, his emperor's face will not be compromised. In the end, Qianlong could not He laughed and said, "What a Ji Xiaolan, you are so eloquent!" Ji Xiaolan saved his life by virtue of his eloquence. What would happen if it were another person? It seems that he can talk. The value cannot be underestimated.

2. It is easy to be eliminated if you can’t speak well.

There are two drivers who drive for the boss. Due to the downsizing of the unit, one must be laid off. , the two competed for the job. The first driver talked for about ten minutes and said: "If I can still drive in the future, I must keep the car very clean, abide by traffic rules, and ensure the safety of my leaders. Save fuel..." The second driver finished in less than three minutes. He said: "I abided by three principles in the past, and I still abide by three principles now. If you use me in the future, I will also abide by three principles: First, You can listen, but you can't speak; second, you can eat, but you can't drink; third, you can drive, but you can't use it. I did it in the past, I do it now, and I will do it again in the future. "

In the leader's mind, this driver speaks very well. Why? "You can listen, but you can't speak" means that when the leader sits in the car and studies some work, he often keeps it confidential until he talks about it. , the driver can only listen but not speak, and if he speaks, he will leak the secret. "Eat, but not drink" means that the driver must often accompany the leader to meetings and visits there. In the end, he must eat, but he must not drink. This is called protecting the leader. My life is safe. And "drive it, don't do it" means that as long as the leader doesn't use it, I will never drive for my own benefit. Who would use such a driver? Isn't this the effectiveness of speaking? < /p>

3. Speaking skills are the weapon of marketers

A company produced a new air conditioner and asked two salesmen to sell it. One salesman sold two units in one day, and the other one sold two units. A salesman sells more than 30 units in a day. What’s the difference? Usually, salesmen who can talk can sell more things than others!

Sold two units. When a salesman sees a prospective customer, he will say: "Sir, do you want to buy an air conditioner? Our new air conditioner is great, go ahead and buy it!" People say, "I don't want to buy it." "He turned around and left. How many units can he sell in a day by talking like this?

The salesman who sold more than 30 units said this: "Sir, are you busy? Do you want to If you are not busy, let me introduce to you our latest air conditioner. The entire function of this air conditioner is different from all air conditioners in the past. It can not only sterilize, but also filter the air, automatically turn off at a scheduled time, and automatically adjust the temperature. Among all existing air conditioners, this air conditioner has the best quality, the most complete functions, and the price is cheaper than all air conditioners. Others promise a two-year warranty and a three-year warranty, but we can guarantee a five-year warranty. Sir, you can give it a try and use it for a few days. "After hearing such words, who would not buy it as long as there is a real need?

For salesmen and marketing people, whether they can speak or not often directly determines the success or failure of their transactions.

For people engaged in administrative work, being able to speak can improve their communication skills and improve their performance. Is it okay for a judge to not speak? Is it okay for a lawyer to be eloquent?...

Three hundred and sixty lines, walking requires eloquence. In the life of the entire human society, whether a person has good eloquence and can speak will definitely make a big difference in his achievements and circumstances. People who are slow-tongued and honest will always find themselves in the awkward situation of communication difficulties. Some people are knowledgeable, but they are not popular because of their lack of "tongue skills." But when you speak, you are incoherent and nervous, thus losing many opportunities for promotion.

No matter how big or small the matter is, being able to speak will help you succeed. Being able to speak will speed up your success and even play a decisive role at critical moments. `Effect. A foreign celebrity once said: "The eyes can contain a beautiful world, and the mouth can describe a wonderful world." The great French writer Hugo also believed: "Language is power." "Indeed, exquisite and superb language art has extraordinary charm. Developed countries such as Europe and the United States have long listed "tongue, money, and computers" as three magic weapons, and eloquence is recognized as one of the essential qualities of modern leaders.

Americans are famous for being talkative. In contrast, Chinese people are not so open-minded. However, there have been many eloquent figures in the history of our country. For example, Su Qin and Zhang Yi, who used their "three-inch tongue" to display the art of combining vertical and horizontal lines; Yan Zi, an important minister of Qi State who was famous for his quick thinking and eloquent eloquence when he went to Chu State; and the war of words just mentioned Zhuge Liang, the Confucian scholar, Ji Xiaolan, the iron tooth and the bronze tooth, etc. Some of them spit out the sound of pearls and jade, and relax the color of the wind and clouds; or they use feather fans and silk towels to turn bad luck into good fortune while talking and laughing.

As a result, Western philosophers came to this conclusion: "There is an achievement in the world that can enable people to quickly complete great deeds and gain recognition from the world, and that is the ability to speak pleasingly."

Language is the externalization of thought and an essential communication tool. If we want to live, build and develop in this world, we cannot live without language for a day. Some scholars once estimated that the average person speaks 18,000 words every day. People always talk a lot every day, and the more capable they are and the more they do, the more they will definitely talk. Therefore, blindly adhering to "silence is golden" is a negative state of life, and being good at speaking is a positive attitude towards life.

"One sentence can make people laugh, and one sentence can make people jump." Do you want to be the protagonist in social interactions? Do you want to be a winner at work and career? Do you want to be able to talk to others by yourself? , does it make the other party feel "spring breeze blowing on the face" rather than "the language is tasteless and the face is hateful"?