What's wrong with Luo Yonghao owing 600 million yuan (why does Luo Yonghao owe so much money)?

Many years ago, an ordinary sophomore returned to school.

A wealthy, chubby sophomore boy solemnly told his mother:

"Mom, I have finished nine years of compulsory education and now I don't want to go to school."

When my mother was dumbfounded, a man went upstairs and went back to his bedroom.

This thoughtful, tenacious and rebellious teenager is the myth of the later entrepreneurial circle and the winner of the online celebrity circle: Luo Yonghao.

Luo Yonghao upstairs finally breathed a sigh of relief, but the mother downstairs panicked and dialed her husband's phone trembling. The opening is "Lao Luo, something has happened."

In a short time, the two men finally sat downstairs together.

The couple looked at each other and sighed together at the closed door upstairs. What happened to the baby?

Others drop out of school, either because their families are poor or because their grades are poor.

This Luo Yonghao has nothing to do with poor words. His father is a local fairy. Although he is either rich or expensive, he is sure to have enough food and clothing.

Besides grades, this is even more confusing.

Luo Yonghao, who loves reading since childhood, has always been a top three student in his class.

Then the question is, why did Luo Yonghao step into the society and change its destiny?

Why did such an "official second generation" embark on the road of doing business, from a well-off family to Lao Lai who was in debt of 600 million yuan, and finally became a top online celebrity who was forced to perform?

Don't worry, everyone. Listen to me carefully.

When many people are questioned, they will invariably reply to everyone with the reason that "hard life needs no explanation".

Do you know where this sentence comes from?

Yes, this domineering and catchy sentence, with two kinds of breath of "urban-rural fringe" and "unruly", was said by Luo Yonghao, who began to mix society in Grade Two.

This sentence is also the best summary of his difficult first half.

After he had to drop out of school and return to his true colors, Luo Yonghao's parents took turns to carry out a well-intentioned bombing.

But Luo Yonghao went in one ear and out the other. You can say whatever you want, and I won't change it after you say it.

In this way, he defeated Luo's parents and became unemployed.

Being trapped at home for too long, Luo Yonghao's desire for freedom has reached an unprecedented height.

He wants to change his attitude towards life, develop an unrestrained style, and pursue his long-cherished freedom.

To tell the truth, this idea is called personality now, but if it is placed in the environment of the early 1990 s,

If you don't learn well and inherit a good family business, it is an idle performance.

Fortunately, people in Luo Yonghao don't care about these gossips.

In his opinion, although he should be shot, he came to this world to do what he should do, not to avoid bullets.

Since then, Luo Yonghao has become the most handsome boy in the world with a relatively good family background.

When colleagues are thinking hard about why Mr. Lu Xun said such a sentence in the second paragraph of the textbook.

He talked and played hard in the street, in the alley and in every crowded entertainment place.

Luo Yonghao said in his autobiography:

"I don't regret fooling around and fooling around when I was young. I think youth should be squandered. "

So when everyone else was burning the midnight oil for the exam-oriented education, hanging the beam to the bone and hiding in the room to absorb knowledge, Luo Yonghao suddenly woke up.

Of course, this awakening does not mean that he will return to the campus and the crowd.

His so-called awakening is that he finally found the value of life, and the core of this life value is "making money."

At first, he stared at the second-hand book market. After all, e-books didn't appear at that time, and the second-hand book market was still blank.

Luo Yonghao, who sold second-hand books for some time, found himself getting poorer and poorer, so he began to change careers and became a car market. As a result, he hit a wall again, lost all his money and was scolded by his father.

Yes, whose children have a good life, but they have to drop out of school to muddle along. In the end, they didn't make any money and didn't succeed in school.

Luo Yonghao, who was frustrated twice, was also an optimist. He used two ventures to prove that he was not cut out for business, so he began to look for a job.

It was also in the process of job hunting that Luo Yonghao realized the importance of academic qualifications for the first time.

That year, when he was looking for a job in Tianjin, he traveled through countless streets and alleys, but he was rejected countless times because of his academic qualifications.

Finally, I found a job information in the corner of the newspaper, which does not require standard academic qualifications.

Luo Yonghao, who was rejected many times, came to the interview site with confidence. Finally, he learned that the minimum requirement is undergraduate, not because of an own goal between the newspaper and the company.

The director of this company apologized and sent Luo Yonghao out.

This is the first time that Luo Yonghao realized that there is a huge gap between reality and his imagination. It is unrealistic that he can't change the whole reality by himself.

So he began to change himself.

The year 2000 was a fantastic year for Luo Yonghao.

This year, his life has undergone earth-shaking changes because of his stubbornness, and he has completed the transformation from "an uneducated lout" to "a senior teacher with an annual salary of one million".

In Tianjin, Luo Yonghao made some friends and suggested, "You should be an English teacher."

Luo Yonghao collapsed: "I hate two things in my life, one is teachers, and the other is English. You combine what I hate most. What is peace of mind? "

After learning from friends that being a teacher can earn one million yuan a year, Luo Yonghao was moved.

The reason why Luo Yonghao wants to be a teacher in New Oriental is simple: It is said that in that era when most people earned several hundred yuan a month, every teacher in this idealistic teacher institution founded by Peking University earned at least one million yuan a year.

Of course, we don't know if they really earn millions a year, but the salary is really good.

Luo Yonghao, who didn't finish high school, told his parents: "I'm going to Beijing to be a teacher!" Then I took my suitcase and became a North drifter.

With the idea of knowing yourself and yourself and winning every battle, he signed up for a course in New Oriental.

After the course, I rented a small single room in the suburbs of Beijing that I could hardly turn around and began to study hard.

In his own words: "People can drop out of school, but they can't forget self-education and knowledge learning."

In order to earn millions a year, he bought 100 kilograms of self-help books at the second-hand bookstall in Beijing and carried them back to his hut three times.

Every time I can't catch it, I will take it out and look at it. After reading it, I will continue to prepare lessons, give speeches and recite words.

A year later, he wrote a cover letter of 1 10,000 words to Yu, a dialect expert in New Oriental. After two failed speeches, he finally became an English teacher alone for the third time.

Therefore, although people are born extraordinary, this stubborn spirit is still worth learning from most of us.

Since then, Luo Yonghao's life has gone uphill.

On the first day of school, Luo Yonghao told himself that this place is not the end, but the starting point. We should reform and innovate and accumulate experience.

So, after five years of service, Luo Yonghao surpassed the teacher.

In 2006, Luo Yonghao, who just resigned, launched his own website, and gained the first fans of the website with the reputation of "Lao Luo Quotations".

He was very clever, knowing that one tree can't make a forest, so after expressing some interesting opinions, he began to contact some "celebrities" in the writing circle at that time.

Including Liang Wendao, Han Han, Lian Yue, Chai Jing and other independent writers, from the media.

It is also under the appeal of these people that in the second year of the website's establishment, the number of visitors per day exceeded one million, and a large number of readers with high reading and thinking level were harvested.

However, some readers in this group are a bit arrogant and no one is convinced.

In 2009, because the struggle between these people and bloggers was too extreme and harmful information appeared, this profitable website inexplicably stopped accessing the server, and then disappeared in the Internet craze.

Luo Yonghao summed up a truth in this failure lesson: it is good to have characteristics, but if such characteristics are not accepted by the mass media, it will not last long.

Fortunately, when the website was successful, he was not idle at all. After the ordeal, he opened a training school and left himself a way out.

Therefore, even though the encounter with Waterloo has boosted the profits of training schools, Luo Yonghao is still quite well off.

But he was not satisfied with his present life, so he began to play the next chess game, a big chess game that could rejuvenate himself.

Since 2009, Luo Yonghao abandoned business and began to write an autobiography focusing on "My Struggle History".

First of all, the autobiography sales of most successful people and stars are worrying, not to mention Luo Yonghao's "half-bottle vinegar", which is not very successful.

Can anyone read his autobiography? Isn't this embarrassing?

Of course, Luo Yonghao also knew that if his autobiography appeared so unremarkable, it would inevitably ruin him, so in addition to writing, he began to use his influence to make a splash.

At first, he went on a business trip at his own expense, and went to the auditoriums of major universities all over the country to preach his struggle history.

After accumulating a certain popularity, he began to hold entrepreneurial speeches at his own expense in influential places such as Beijing Haidian Theatre.

Then, this time-consuming inspirational autobiography, Mein Kampf, was published. It is also through this book that many people realize that Luo Yonghao has done something that many people want to do but dare not do.

Luo Yonghao is on fire. Many people have changed a lot about him after reading his books, and they are deeply impressed by this chubby entrepreneur.

The sudden heat is actually a painful move for Luo Yonghao, and he wants more than that.

At the height of Luo Yonghao's popularity, he abandoned his status as a scholar and became a businessman again, a businessman selling smart phones.

Generally speaking, Luo Yonghao used to try to enter English institutions, and then he tried to set up a website and set up his own institution. Although the process is a bit tortuous, fortunately, the result is not a loss.

It also gave him the illusion that "losing is winning" and the idea of investing heavily.

For this transformation, he contributed both money and efforts, and became "the most inspirational online celebrity" with the blessing of the Internet.

During this period, Luo Yonghao actually made live broadcasts and talk shows by fame, and his monthly income was not a problem.

But he was not convinced. He wanted to be his ideal self, so he became a businessman again.

Lao Luo mistakenly thought that he could fight against the whole mature industrial system with his personal marketing ability, and he could cut into this promising industry with his strong personal appeal and unique marketing ability.

As a result, he didn't expect that starting from 20 18, this technology company, which he had given countless fantasies and expectations, officially began to operate in the opposite direction.

At first, Luo Yonghao didn't panic, but had setbacks. Everyone will have it. Try to overcome them.

As a result, the company's debt is getting bigger and bigger. In order not to be liquidated, Luo Yonghao is stuck between the three mountains of banks, partners and suppliers.

The operation is as fierce as a tiger. Looking at the company's assets, it is not only unprofitable, but also owes 600 million debts.

Then the question is, where did his 600 million debt come from?

What did a company do and owe such a large sum of money?

This biggest pot is obviously the "hammer mobile phone" prepared by Teacher Luo. At that time, Luo Yonghao wanted to share the big cake of smart phones.

Obviously, this idea is good. After he founded the company, he really ushered in the era of smart phones.

But it is not easy to seize the market, not to mention that Luo Yonghao has no relevant experience before.

After wasting a lot of time, money and energy, Mr. Luo used five mobile phones and a total debt of 600 million yuan to prove to everyone that he was not made of mobile phones and became one of the few entrepreneurial teaching materials in today's society.

Take Beijing Hammer Digital Technology Co., Ltd. as an example, it was sued 73 times for copyright infringement, 40 times for sales contract disputes and 10 times for contract disputes.

Easily accused for more than a hundred times, it can be called an unrepeatable existence in the history of entrepreneurship.

In 20 19, the news that Luo Yonghao was in debt of 600 million yuan became the talk of the whole country after dinner. According to the general script, what Luo Yonghao needs to do is to liquidate assets and declare bankruptcy.

But Mr. Luo obviously doesn't want to be a person who goes with the flow among all sentient beings. Then he wrote an open letter with apologies. At the end of the letter, Luo Yonghao said this:

"In the process of starting a business, it is inevitable that you will be embarrassed and embarrassed, but no matter whether you are bleeding or sweating, as long as the soldiers don't go to the battlefield, everything is possible, not to mention that the soldiers can also' busk' their debts. Please rest assured. "

That's what he said and did.

In addition to the 300 million yuan that has been repaid by robbing Peter to pay Paul earlier, he still has a huge debt of 300 million yuan. Lao Luo embarked on a long road of repaying loans and starred in "The True Story of Business".

As a celebrity, Luo Yonghao certainly knows how to turn fame into assets, so he paddled himself into the deepest part of public opinion.

In order to make money, the great president who talked about freedom and ideals was forced to become an online celebrity again, appearing in his live broadcast room on time every day and selling goods at will.

TOP network celebrity, the most popular short video platform at present, and one of the "four best sellers" in China.

Laughter, satire and slander did not destroy him, but became the best nutrient to motivate himself in adversity, and only he could feel the pain.

A few years after quitting the podium, he stood on the stage of the talk show conference again, easily joking about the embarrassing past:

"After accepting live e-commerce and game endorsements, I have paid off more than 400 million debts. When I pay back the money, I will make a film and television work called "True Return". "

We don't deny that Luo Yonghao is indeed a speculator. Where it is popular, it will make money.

But in the final analysis, even utopian idealists, there is nothing wrong with the essence of paying off debts in order to accumulate wealth quickly.

Because of this, among the early generations of online celebrities, only Luo Yonghao redefined the vitality of online celebrities.

It is no exaggeration to say that online celebrities are one after another in various social platforms. You can sing, and I will go on stage.

However, Lao Luo was the only one who entertained the old tree when it was in bloom. After several embarrassments, he became more and more famous.

Let people believe that it is possible to make clean money, realize their ideals, and change the world by changing the world.

I believe that Luo Yonghao will make a comeback soon, and we are all waiting for the familiar sentence:

"Are you ready? I came out. "

So, please be sure to succeed, okay?