Act the buyer of Sprite and talk about it.

Green packaging Sprite will soon become a thing of the past, and more environmentally friendly transparent containers will be used.

Sprite with green packaging will soon become history, and it will use more environmentally friendly transparent containers. Sprite announced that from August 1 day, it will abandon the iconic green bottle packaging and switch to a more environmentally friendly transparent container. Sprite with green packaging will soon become history, and more environmentally friendly transparent containers will be used.

Green packaging Sprite will soon become history, and it will use a more environmentally friendly transparent container 1. After more than 60 years of development, Sprite will give up its iconic green bottle packaging and replace it with a more environmentally friendly transparent container. Starting from Monday, this lemon-flavored soda will also get an updated logo and packaging design, but its familiar emerald hue will still be used on the label. At present, bottles contain green polyethylene terephthalate (PET), which is usually only recycled into disposable products, not other bottles.

"When recycled, transparent PET Sprite bottles can be made into (new) bottles, which will help promote the recycling economy of plastics," Julian Ochoa, CEO of R3CYCLE, said in a statement on Wednesday.

Sprite has changed from green bottles to transparent plastic bottles in some foreign markets, and only transparent plastics are used in some flavors, such as cherries and sugar-free. It is promoting this change with a 30-second advertisement featuring NBA stars anthony edwards and Trey Young.

Coca-Cola, the parent company of Sprite, also announced on Wednesday that bottled water brand Dasani will use 100% recycled PET plastic. According to the announcement, this move will reduce the plastic waste used in 20 19 by 20 million pounds.

According to CNN, Coca-Cola's other beverages that use green bottles, such as Fresca, Mello Yello and Seagrams, will also "switch to transparent bottles" in the next few months.

In February, 20021year, the company introduced a new 13.2 oz coke bottle, which was the first bottle made of 100% recycled plastic.

Through the "waste-free world" initiative announced on 20 18, Coca-Cola aims to use at least 50% recycled materials in its bottles and cans by 2030.

Green packaging Sprite will soon become history, and it will use more environmentally friendly transparent containers. At noon today, Sprite suddenly rushed to the top of the hot search list.

The reason is that Sprite announced that it would abandon the iconic green bottle packaging from August 1 and turn it into a more environmentally friendly transparent container, thus ending the history of green bottles for more than 60 years. But its familiar emerald hue will still be used on the label.

According to the report, Coca-Cola said that the current bottles contain green polyethylene terephthalate (PET), and the use of transparent bottles can reduce plastic waste. This substance is usually only recycled into disposable products and will not be recycled into other bottles.

Julian ochoa, CEO of plastic group R3CYCLE, said that transparent plastic bottles can be made into new bottles, which will help promote the recycling economy of plastics.

The company also said that the new logo and packaging design will also appear on the Sprite bottle, aiming at "providing a more consistent look and sound around the world", and the green tone will still be used on the Sprite label.

At present, Sprite has changed from a green bottle to a transparent plastic bottle in some foreign markets, and only uses transparent plastics for certain tastes, such as cherries and sugar-free.

Then why is the coke bottle transparent and the Sprite bottle green? The transliteration of Sprite comes from the English spirit, which means monsters and elves. In the forties and fifties of last century, a cute cartoon elf always appeared in Sprite's posters, symbolizing its lively character. In addition, Sprite itself is a transparent liquid. If you use a transparent bottle, the visual effect will be worse, so simply use a green bottle.

Comments from netizens

In this regard, many netizens said that they support this decision for environmental protection. But some netizens exclaimed that youth was gone.

"Sprite turned white, and the cold soul disappeared," said a netizen.

Sprite with green packaging will soon become history, and it will use more environmentally friendly transparent containers. According to CNN, Coca-Cola Company (KO, share price 63.0 1, market value 272.58 billion) said on the 27th local time that Sprite will change the green plastic bottle packaging to transparent packaging from August 1 day, thus ending the history of green bottles for more than 60 years.

According to the report, Coca-Cola said that the current bottles contain green polyethylene terephthalate (PET), and the use of transparent bottles can reduce plastic waste.

The CEO of plastic group R3CYCLE said that transparent plastic bottles can be made into new bottles, which will help promote the recycling economy of plastics.

Image source: Weibo screenshot

At that time, the new logo and packaging design will also appear on the Sprite bottle, aiming at "providing a more consistent look and sound around the world", and the Sprite label will still use the green tone.

As a drink that many people often drink, Sprite's replacement of packaging has caused a heated discussion among netizens. Netizens said that "it is more environmentally friendly and more acceptable" and "it is not cold at once. . . "I feel a little less soul, and it may change too suddenly. I may have to cherish it before I get used to the green bottle of Sprite" and "Sprite turns white".

As of press time, the topic # Sprite ranks as the first hot search for green bottles of housing enterprises.

According to the report of Interface News in May, the word "Sprite" was transliterated from English Spirte, which originally meant monsters and elves. The role of elf boy appeared frequently in 19 Coca-Cola posters in the 1940s and 1950s. The elf boy has an urchin-like smile on his face, and there are always stars shining around him, symbolizing his lively personality and bubbles in coke.

Sprite is the second largest brand of Coca-Cola Group, with a global retail value of $20 billion.

In the second quarter of 2022, the revenue of Coca-Cola Company was $65,438+010.325 billion, a year-on-year increase of12%; Operating profit is $23,465,438+$0 billion; The net profit is $654.38+90 million; Earnings per share was $0.70, a year-on-year increase of 4%; Global single box sales increased by 8% year-on-year.