There are few development crises every day. Can "burn money first and then make money" continue your life?

The development of Daily Youxian encountered a crisis, and the stock fell by 40% before opening, from which it can be seen that the mode of burning money first and then making money is no longer feasible. Because there are many leading enterprises in the online shopping industry, small enterprises have to invest a lot of money in the early stage if they want to grab a piece of cake, but netizens just want bonus hunter and don't want to spend a lot of money on things. In the later period, the amount of funds of small enterprises may not keep up, there is no way to make money, there is no way to obtain large amount of financing, and enterprises may face bankruptcy.

In the past, many internet companies spent a lot of money in the early stage, and then let customers adapt to this shopping model. For example, many online shopping software will give customers a lot of discounts at first, so that customers can buy products with good quality and low price. For example, when Taobao was first launched, there were many coupons, and the prices of most products were relatively low, allowing customers to choose the products they were satisfied with. When Alipay was first launched, there were many coupons and large red envelopes, all above 10 yuan. Not now. Alipay's red envelope may be only a penny or a few cents, and shopping software does not have unlimited coupons.

Everyday wandering immortals may face such a situation. In the early stage, it invested a lot of money to cater to the market, and also obtained several rounds of financing, such as Goldman Sachs Group, CICC Capital, and many state-owned funds. There is no way to get funds now, because capital is also profitable. When you find that you can't benefit from the daily fresh food, you will naturally choose to quit, and there are many negative news about the daily fresh food in the market, such as not paying wages and suppliers. It can also be seen that the development of the Internet may be in a state of saturation unless a brand-new business model is opened up.

People still have a lot of expectations for daily fresh food, hoping to overcome this difficulty and then develop.