Why do you want to do private domain traffic operations?

Hello, I'm Benny, the founder of Wings Class. Let me tell you why ~?

First, achieve explosive growth at low cost. Compared with media, websites and other channels, if a person has a strong ability to expose through personal tools including micro-signals, micro-groups, official accounts of micro-signals, the operating cost and trial-and-error cost are relatively low, which is especially suitable for the development and expansion of some new projects.

The fission poster in the circle of friends, which was popular in the first two years and then restricted, is a good example. As long as gimmicks are set up, such as very professional teachers and interesting courses, such as inviting pediatricians to explain baby care in the second month, it is very attractive to the target population of pregnancy, labor and lactation.

If you want to listen to it for free, just forward the poster to your circle of friends. With such a low threshold, many treasure moms are willing to participate. It is transmitted to ten at a time, and ten to hundreds, thus achieving explosive growth of users.

Second, carry out deep user marketing with high conversion and high repurchase. Private domain traffic operation innovation is not the most difficult. The most difficult thing is how to make users willing to pay the bill and be able to buy again. For example, many people are willing to attend the above-mentioned maternal and child courses for free, but if the advanced courses are charged, the real customers are willing to pay.

This requires operators to have a "wink" and "clever tongue". In the process of developing free courses, they should observe and select some active courses that may be paid for key maintenance, understand their real needs through private letters and other means, and guide orders. After users pay, they should pay more attention to the whole course experience, such as whether they understand the course, whether they are dissatisfied, and give timely feedback. It is best to let the lecturer have a special response or feedback on his homework, which is convenient for the subsequent course repurchase.

In addition to paid courses, the same is true for the sales of other physical products. Must pay attention to the sales experience, can't engage in a hammer sale. Maintaining old customers can often bring more direct value than opening up new customers.

Third, realize diversified income through social interaction. Whether it is micro-signal, micro-group or official WeChat account, it is essentially a social relationship, although the intimacy is not the same. With the development of social platforms, strangers can become familiar and intimate. In practical work, we can easily find some excellent private domain operators, who can become good friends with users, not only in product sales, but also give practical advice to users in their life and work, or listen to their confidence.

When I first worked in a startup company, I sometimes had to do user service because there were few people. At that time, we were a platform to promote adult interest courses, and many users were urban white-collar workers. Besides improving themselves, they also have the will to make friends in class. So in addition to the course content, we will also exchange some seemingly irrelevant contents about daily life and popular variety shows. But it is this irrelevance that enhances their intimacy.

And this intimacy not only brought more orders, but also expanded multi-channel income. Users with high viscosity can follow you to different channels and even help you maintain other users. For example, when you switch from WeChat group and official WeChat account to video number and Tik Tok number, and increase your income through live broadcast with goods, users are willing to follow you, which makes you feel a little loyal.

To sum up, private domain traffic operation is still very important at present. Doing a good job can not only bring you a stable income, but also make a group of close friends. If you want to master this skill well, you must pay more attention, accumulate rich theoretical knowledge in practice and enrich your knowledge reserve, so as to get twice the result with half the effort.