The breakfast shop has been open for half a month, with a daily turnover of 200 yuan. How can it go on? Ask for advice?

The average daily turnover of breakfast shops I have seen can only be 200 yuan's, and there is hardly any. Even if I live in a small breakfast rice noodle shop in the side lane of the community, the average daily turnover can be higher than that of 400 yuan, because breakfast is not cheap now. 6 yuan for a bowl of rice noodles, a steamed stuffed bun and a cup of soybean milk porridge. It may be easy to eat breakfast alone. . .

So in half a month's operation, your breakfast shop can only achieve the turnover of 200 yuan every day, which makes people curious: How did you open this breakfast shop? Is the location too bad, no one flows? Is the business project single and unable to meet the needs of customers? Does it taste bad, and no customers like it and turn back? Is the price too high, losing the competitiveness with peers? Will a bad reputation be rejected by customers? ..... because, at present, a breakfast shop only has the turnover of 200 yuan every day, which is really surprising and really not a normal phenomenon, and the biggest reason for this phenomenon may only be the poor location and insufficient flow of people.

So I think, if your breakfast shop has such a low daily turnover because of its poor location and no traffic, there is no need to stick to it. What you have to do now is to give up decisively and find another way out. what do you reckon ?

To tell the truth, if you open a shop, the daily turnover of 200 yuan is really a bit small! Worse than roadside stalls, sometimes the turnover is four or five hundred! We have a rice rolls seller who used to run a shop, but later it was demolished. There was no place to drive, so he had to start setting up stalls again. Now he makes more money by setting up a stall than by opening a shop! !

No matter what store you open, the geographical location is very important, the flow of people should be large, and the location should not be too biased! At the school gate, around the office building and next to the vegetable market! !

Then what do you sell for breakfast? Basically, breakfast is porridge, soybean milk, fried dough sticks, eight-treasure porridge, noodles, rice noodles, pancakes, braised eggs, steamed buns and steamed bread rice rolls! We have a steamed stuffed bun shop here, which is also doing very well. We queue up to buy it every morning, next to the office building! No matter what you sell, it tastes good first. If it doesn't taste good, no one will come again! You just started a business, in fact, you can sell 200 yuan a day. As long as you can make ends meet, it's good. It takes time to prove your strength! !

Hello, I'm Mai, and I'm glad to answer this question.

The turnover of 200 yuan a day is really small, especially in breakfast shops. I summed up several reasons.

1 geographical location

If the geographical location is too remote and far away from the living area, there will be few people and passengers, which will directly affect the business.

2. Choice of dishes

If it is a cross-regional breakfast shop, we should consider the local people's dietary preferences. For example, southerners don't eat salted tofu, and if you go to the south to sell salted tofu, business will not be very good. Different regions of a city will have different preferences. Study the needs and serve according to the symptoms.

3 Health and environmental issues

The environment for breakfast is very important. If you are located in a high-end residential area, with high consumer level and strict hygiene requirements, your shop is poorly hygienic and decorated, and basically no one will go.

4 taste

The taste of cooked food is king. The location of some traditional small shops is inconspicuous, and the sanitary environment is also worrying. But many people patronize them just because of their good taste, and their customers are growing like infectious diseases.

Find the problem and sum up several solutions. You can try and stick to it. If it doesn't work, it's not too late to give up. After all, it hasn't been long, and the effect hasn't been seen yet. The solution is as follows

1, observe the flow of people outside the store every day. You can settle accounts with a notebook and see how much you can spend in a day. If it's less than 100 people, then do it somewhere else. The flow is too small.

2 If the traffic is still considerable, stick to it and improve it from the following aspects:

Conduct a questionnaire survey on customers who come to the store and ask them what they like to eat for breakfast, so that dishes with high overlap can be put on the shelves;

Study the taste, choose the right materials, and truly conquer the taste buds of users.

To do a good job in environmental sanitation, there is no need for gorgeous decoration, but it must be clean.

Starting a business is not easy, and you will experience all kinds of difficulties. Giving up at the beginning is a no-no, because you haven't really understood the industry. Hang in there and hope you can succeed.

Our 20-square-meter new store opened, with a turnover of more than RMB 1000. Now the daily turnover is about RMB 3,000 to RMB 4,000. Our experience is for your reference. Location and taste are extremely important, and hygiene and smile should also be in place. The price should also be close to the people. My own experience, there are shortcomings to be supplemented. [Smile] [Smile]

Hello, I'm glad to answer your question. Let me introduce myself briefly first. I have been engaged in the beef noodle industry in Lanzhou for many years, and I still have some professional opinions on the production of pasta and the management of noodle restaurants. Let's talk about your problem.

Share Lamian Noodles knowledge and explain various Lamian Noodles skills. There are a series of tutorials on the production of Lanzhou Lamian Noodles on the personal homepage. You can go and see them if you like.

First of all, according to the content of your question, the amount of information is really too small, and you have not specified a lot of important information. There are several factors that will affect the management quality of the store. The first factor is the location of the store, the second factor is the taste of the dishes you cook, and the third factor is the cost performance, which is to comprehensively consider your taste, your location and your price. Fourth, the operating time of a store, these factors can measure the reasons why a store's business is good or bad, and it is these factors that determine your business. Let's talk about it separately.

Personal homepage has a very detailed Lamian Noodles video tutorial and some recipes to share.

The first factor, choosing more than trying to choose more than trying to choose, can well explain the importance of shops in site selection. If your store is not located on the main road, or where there are few people or no one, then my suggestion is to transfer while doing it. Why do you want to transfer after only half a month? Why don't you tell me some solutions? It's actually quite simple. You make breakfast. It is difficult to make a breakfast shop unless it is located near a large residential area, because breakfast is a typical representative of the fast food industry. Most people who come out for breakfast are migrant workers, who have a strong sense of time, especially in the morning.

This is the nature of your customer base, and it is useless to ask you to do more publicity, marketing and discount activities. The impact of these is that the loss in your store is very large and the loss has increased. You can't guarantee the taste of your cooking, because the food sells slowly, so you can't guarantee the freshness. You will definitely save money everywhere, so you can't guarantee the taste.

Personal advice;

If your taste has been recognized by most of your current customers, then adjust the business hours, don't always focus on making breakfast, keep existing customers, and it is best to leave contact information. The purpose of this is to provide advance booking, because your customers belong to time, so try your best to make efforts in this regard. Or shift the focus to the takeaway platform. Otherwise, you should leave quickly. The sooner you leave, the less you lose.

There are detailed Lamian Noodles video tutorials on the personal homepage, and some recipes are explained and made.

The second factor, taste determines the life and death of a new store. Basically, you can see if this store can be done in the first three months. There are two main points. The first point is location. The second point is the taste. Position is the foundation, and taste is the foundation. Location can determine your initial operation, and taste can determine how far your store can go.

Good taste is priceless, empty has good taste, and it is difficult for new stores to survive if they are not positioned correctly. But if you have a good position, then good taste determines how big your business can be, understand.

If the turnover of a new store is very low within half a month after opening, maybe your taste is not clear, and only the operator knows it. If the customer's reaction to the taste is not very good, I suggest the operator adjust the taste quickly. If you have bad taste, what turnover can you expect? When cooking, you should treat every customer like a gourmet. Their evaluation and feelings can determine the direction of your business.

The suggestions given here are:

According to the taste of the dishes, if the taste is nothing special, or general, with no characteristics and a single menu, you can appropriately improve the taste and adjust the existing taste, or continue to introduce new categories on the basis of the original dishes and adjust the business hours. The specific time depends on your own arrangement. It is recommended to test the market for half a month. It's best to open all day this half month to see what business hours the guests are.

I have shared many recipes with the People's Homepage. You can go and have a look if you like them.

The third factor, the importance of cost performance, may be mentioned for fast food or breakfast. Many people will say that there is no cost performance, and many operators often ignore it. That's exactly what happened. A store with good business can basically ignore the cost performance, but others can ignore the good business, so you should pay attention to it if your business is not good.

Personal advice; I also said a definition of cost performance above. If your rent is not high, adjust the menu price appropriately. If your taste is not very good, also adjust the menu price. If your food tastes bad and the quantity is insufficient, make some changes quickly. Remember, dry food means good taste, or plenty of food means large quantity. You should at least drink a little.

Improving cost performance does not mean that your profit will decrease, on the contrary, it can increase. Adjusting the unit price of dishes does not have to be reduced. You can order a staple food and give a side dish or drink through the combination of dishes. Isn't this a disguised price reduction? But in this way, your net profit of a single product may drop slightly, but you will keep repeat customers, and people will come to eat more times, so you won't earn more.

The fourth factor, choose the right time and do the right thing. Why do you say that? I have mentioned all the above points repeatedly. Since the business hours in the morning are not ideal, it is necessary to adjust the time appropriately. The time here is not only the business hours of shops, but also the business hours of shops. The article has already been said, so I won't say much here. Let's talk about another business hour that needs to be adjusted. That's the business hours of the takeaway platform. In fact, what I want to emphasize here is that at lunch or dinner, choose a time period that you can do for a long time, storm the take-away platform, and attract consumers by doing some big discounts in the early stage. Get more exposure by buying traffic from some platforms, and get more red envelopes by doing more praise. This operation will be done on the platform for a period of time and some money will be invested. If there is still no change within three months, then I can only say, transfer and close the door quickly, because it is very simple. If some of the above operations don't work, I can only say that your taste and location are very problematic.

On the issue of persistence, let me talk about my thoughts. You can ask yourself what this store means to you. Was it deliberate or impulsive to open this store? If it is an impulse to open a shop, then give up and go to work. If you are thoughtful, stick to it and find a way out. You can't escape. No matter what you do, it is difficult and impossible to be smooth sailing.

Like you, I quit my high-paying job and took care of my mother with my children. I feel that I haven't worked hard in just a few decades. I feel sorry for myself. Although I may not succeed in the end, at least you won't regret it. I am next to the old shop. There are many people in my family, but there is no one at home. It hurts to think about it, but it usually gets better. I also try to cultivate my clients every day. When it's good, 1 over, 000. 300-400 in bad times. I can't compare with the old shop next door in taste and interpersonal skills, but I also have some products that are better than his. Fortunately, I have faith, and I will not stop until I succeed. Even if I die, I am still a hero. I study my taste every day, make some new advertisements, modify the layout of the shop and adjust my mentality. I have no right choice but to choose. But now, on the verge of life-and-death struggle, you are not qualified to say that you are tired. Wait until all your business is back on track, and then adjust slowly. I once sold roast duck, and opened a noodle restaurant. The roast duck I cooked was dozens of kilometers in Fiona Fang, but it had the best reputation, but it didn't sell well. I developed roast duck powder and boiled duck rice. Not much to say, let's work together!

I'm glad to answer your question. I have been opening a breakfast shop for half a month, and my daily turnover is 200 yuan. It's really not normal. Excluding the cost of ingredients and the cost of rent, water and electricity, there is little left, far from making money or even losing money. Under the current circumstances, we should find the reasons from ourselves, whether the location is too bad, the flow of people is insufficient, the taste does not meet the customer's requirements, or the set price is a bit high.

First, if the traffic is low, why didn't you know the market when you chose to open a shop? Not so passive now.

Secondly, if the taste does not meet the customer's requirements, ask the customer how it tastes when eating, and the answer you can get from the customer's mouth can be improved next time the customer comes to the store to keep repeat customers.

Third, how is it because of the high price? Now you can choose to lower the price appropriately or send xx dishes. …

These are my thoughts. I hope I can help you.

Persistence is also very important.

Many people who have never done business have the same common fault. They always think that doing business means getting rich as soon as you do it, and it is good to start a business.

Doing business requires long-term planning. Few businesses, especially the catering industry, have increased their turnover as soon as they start business. Without six months to a year, your business will not be stable at all.

Customers need to adapt to your store location and food taste. This process will take about one year. You can't get used to it without such a long time.

I have observed several couples' restaurants, and there is nothing special about their diet. The dishes are light and simple, and the only thing that deserves my approval is that they are more careful in cooking.

Of course, when I say that they cook seriously, I don't mean that the dishes they cook are delicious. To tell the truth, the food they cooked is not delicious, not as delicious as mine. I mean their cooking is cleaner and more hygienic. Although it tastes bad, it tastes safe.

Why is it safe to eat?

Because they never buy overnight dishes and spare dishes, the reason is that they don't eat and cook very much. I estimate that they only cook about two meals per meal, and then call it a day. Even if the meal was bought early, they won't cook it again when there are guests later, so there is no leftovers for every meal and they don't have to eat it in the future.

In fact, I didn't go to their store for dinner at first, because there are several large chain restaurants nearby, and everyone goes to chain restaurants for dinner. Their business is not very good.

It's just that sometimes there are so many people in large chain restaurants that I don't want to wait, so I go to his house to grab food. So slowly, every time I don't want to wait in the chain store, I go to their house for dinner.

Later, I developed, and there were many people like me. Everyone didn't want to wait, so they went to their house for dinner.

So in this way, everyone slowly went to more and began to gradually adapt to the tastes of their families. In other words, after about a year, I found that their business was much better than before. Sometimes there are more people in their stores than in chain restaurants, and sometimes there are even people waiting in line.

In addition to this nearby shop, there is also a powder shop, which is opened in a relatively inconspicuous position. I don't care if I pass by. In other words, once, there were too many people in the store, and I was tired of eating from other stores. Seeing a lot of people turning around, I left, but time was tight and I didn't have time to find food. I happened to pass by the noodle restaurant that day and wanted to grab something to eat.

So I sat down and ordered a duck powder at will. When I eat it, it tastes good. Duck meat is more delicious, and the noodle soup is light and not greasy, but it feels ok. Then I slowly added that noodle restaurant to my foraging list, and there were more diners behind.

To tell the truth, the food in these two stores is not delicious, but it is not bad.

Of course, my going to these two stores may have something to do with me personally. I don't like to go to noisy and crowded places, and I don't want to go to noisy and crowded places, even if the food is delicious. Because once I went to a restaurant for dinner, there were many people. Many people walk around the table, sometimes stopping at the edge to talk loudly. I always feel that their mouths are splashing, which makes me lose my appetite.

What is even more frightening is that once, when I was eating, several people watched me eat and discussed what I was eating. Oh, shit, I just left without appetite.

The above is how I left a restaurant and entered a new store, and I am still getting used to it.

I just want to tell you here that no matter how delicious your cooking is, customers need a process of getting familiar with you and getting used to you, which takes time.

Therefore, you can't think that your business is good just half a month after you opened the store. Take your time. As long as you really do it, the taste will pass. After a long time, you will naturally accumulate some customers, and your business will gradually get better.

If you try to make your business achieve your ideal effect in a short time, it is impossible. Of all the people who do business, only a few have such luck. When they start a business, they will immediately develop their expectations. In reality, most people are familiar with their business, so it's no use worrying.

In fact, doing business depends on survival. No matter what business you do, no matter what business you do, you don't make money most of the time. You make money at a prime time. You can make money by catching customers in prime time. You can't make money if you can't make money.

I want to tell all people who want to do business that no matter what you do, you must have a patient plan, so you should arrange enough funds in the budget to support you through this period. Without this budget, I'm sure the probability of your business failure is 99%.

I have met many entrepreneurs, and the biggest reason for their failure is that they didn't prepare this budget, and they invested all their money at the beginning, which led many people to fail for half a year and then closed down and left.

My personal opinion is: if you choose a neighborhood for breakfast, you can operate some affordable things, such as porridge, fried dough sticks, soybean milk, white flour and white flour. If you choose a business district and an office building, it should be special, because I operate a military chariot pot helmet, which is a special snack in Chengdu. My head office chooses near the office building, and the branches mainly operate soybean milk and original Guokui in the business circle and in the morning. It's convenient for others. It's my own.