From Xiaobai to Great God, how to take the road of advanced new media?

How many years have you been a new media? If you have been busy in the new media position for three years and haven't found an advanced method, then whether you are Xiaobai or an old employee who has worked for three years, you must finish reading this content and start from these aspects to make yourself advanced. First, break through professional ability. In order to promote new media, professional ability must be strong. The professional ability of new media is mainly reflected in the ability of content operation, user operation and event operation. 1. To break through the content operation ability, we must not ignore these two formulas: explosion =50% topic selection +20% title +30% content = form+copywriting+logic+typesetting+publishing frequency. If you want to break through the ability of content operation, you must work hard in three aspects: topic selection, title and content. Every link needs to be proficient. Once you are familiar with all aspects of content operation, you can independently complete content operation (copywriting, typesetting, posting, etc. ), and have a strong title or topic selection ability, it means that your content operation has reached an advanced stage, and you can consider moving to the next step. 2. User's operational capability Now the conventional user operations include product-side user operations, new media platform-side user operations, community user operations, and personal micro-signal user operations. In order to achieve the breakthrough of users' operation ability, we should try our best to grasp these indicators: user innovation-user retention-user activity-user transformation. These four indicators are based on the product life cycle. Basically, every product has to go through four steps: recruiting new users, retaining users, activating users and transforming users. Therefore, if you want to break through the user operation, you must be familiar with these four links and have the ability to complete the operational indicators of each link. In addition, it is important that you have 1 or two excellent links, such as doing user pull-ups well or user conversion well. Of course, this is very good, not just a simple talk, but must be proved by specific cases and data. Finally, it needs to be reminded that the user operation on the product side also needs to have the following abilities: meeting the needs of users, iteratively updating products, encouraging users to grow, and strengthening the relationship between users and products. If you can independently make a user growth incentive system, and the data effect is not bad, then this will be a very bonus case. When you have fully mastered all aspects of user operation and have 1 or two absolute strength links, then you can consider moving to the next step. 3. Activity operation ability To do a good job in activity operation, the most important thing is the overall control ability. In the preparation stage before the activity, during the activity and after the activity, we must have an overall concept and make a complete plan. Pre-activity preparation stage: including activity planning (planning)-activity objectives-SOP activities need to be done well: control process-arrange personnel-confirm details-deal with emergencies after the activity: restart-summarize advantages and disadvantages -ROI accounting When you can plan and complete an activity very skillfully and the data is good, it will be quite excellent. If you still have the absolute advantage of 1-2 in the operation of the event, for example, you have a lot of ideas, the event planning is very good, or you have a good overall control, the event site can be spent perfectly and safely, and emergencies can be handled in place. Then, we can consider moving to the next stage ~ of course, the next step is also divided into different directions. Some people like to continue to dig deep in their own fields, while others like to move towards management positions of comprehensive management. Next, take the promotion of management post as an example to share the preparation work before promotion. Second, target project management When you plan to upgrade from professional ability to management, you can look at these principles and hope to give you some suggestions: First, PDCA principle 1, p (plan)-plan, determine goals, and make activity plans; 2, d (do)-implementation, according to the plan, implementation; 3, c (check)-check, find out the reason for not reaching the goal; 4, a (action)-correct, check out the problem, modify and optimize, correct the problem, to ensure that the original target plan can be achieved. This is a cycle. Plan first, then implement, check the results, optimize the problematic links, then implement, then check, and then improve, thus forming a PDCA cycle. One of the most important characteristics of PDCA is the application of scientific statistical concepts and processing methods. In order to promote the work, find problems, solve problems, and determine a standardized process. Typical models are called "four stages" and "eight steps". If you want to develop in the direction of project management, I hope PDCA cycle can give you some guidance. Second, the principle of shrewdness was put forward by peter drucker, a management master, in his book Management Practice. S = concrete, M = measurable, a = achievable, R = relevant, T = time-based. SMART principle can be said to be a booster of target management, and only by satisfying the above five aspects can it be regarded as a complete scheme. The general SMART principle will be combined with PDCA cycle. Finally, if you want to develop in the direction of project management, you can be more familiar with PDCA cycle and SMART principle, and try to use them to disassemble some classic cases, so as to deepen your understanding of PDCA cycle and SMART principle, so that you can skillfully use them in future work.