How to make an order safer?

Avoid these risks, and the success rate of order filling will skyrocket

1. Data

The most important point of order filling is the authenticity of the data. Of course, the order filling success rate The data is fake, but we want to simulate the purchase data of real buyers in every dimension we can think of.

The normal shopping process of a buyer will involve a lot of data. In addition to the most important conversion rate, data such as click-through rate and collection and purchase rate also need to be taken into consideration.

But the conversion rate is easy to understand, so what are the benefits of adding more purchases to your collection?

When the collection and purchase rate of our products is higher than the average of peers, Taobao will consider that your product is attractive to buyers and has potential. Then when buyers search for our products, Taobao will rank your store higher and give you more display opportunities. The more you display, the more traffic you will get.

On the other hand, replenishing collections and purchasing can also help ensure the safety of replenishment orders and avoid risks. When the sales volume of a product is very high, but the collection and purchase is very low, there must be something wrong, and it is not surprising that Taobao will find it. Many merchants make this mistake, only filling orders but neglecting to collect and add purchases. Therefore, when we replenish orders, we must synchronize the order volume with the collection and purchase volume.

But when we replenish orders, add collections and purchase, we must remember to control the conversion rate and collection and purchase rate.

Take the conversion rate as an example. Stores of different levels and categories have a certain normal range of conversion rates. Once this normal value is exceeded, the probability of being caught for fraud is almost over 95%. .

For example, the conversion rate in your industry is only 2%, but through supplementary orders, your store's conversion rate reaches 60%-70%, which is definitely abnormal. At this time, we need to dilute the conversion rate to a normal value by supplementing visitors, so that the risk of being detected will be much smaller.

Similarly, even if it is guest traffic, we must ensure the security of the traffic. Because if it is a S-hand account, even if he has not placed an order to purchase, it will affect the system's judgment of you and consider your store to be a high-risk store, thus giving "special care" to your store.

We can use the manual label traffic platform to make up for some visitor traffic.

2. Buyer account

In addition to data anomalies, the security of the buyer account It is also an important reason for being caught making up orders. The reason why buyer accounts are unsafe is because it is difficult for the seller’s account to have the same track information as a real buyer.

Generally speaking, Taobao will use the following three logics to determine whether an account is a normal account or a supplementary account.

①. Basic account information

This is the main factor used by Taobao to determine the nature of the account, such as the landing place of the real buyer, computer hardware information, browsing, search, clicks, consultation characters, etc. etc., are difficult for ordinary players to simulate, so the possibility of being detected is very high, especially for professional players.

And the login IP of each account is also very important. If everyone operates frequently on a mobile phone or a computer, the corresponding account will be easily discovered, and thus it will be determined as a fraudulent account.

②. Transaction volume

The daily transaction volume of an account is also an assessment dimension. For normal accounts, in addition to purchasing many products on nodes such as Double Eleven and Double Twelve, Usually there are no more than 5 orders per day. However, S-seller accounts may trade many orders every day, and such accounts can easily be judged as S-seller accounts.

③. Delivery address

For a normal buyer account, there are only two or three fixed delivery addresses. Even if there are changes, they will change occasionally. If everyone is replenishing orders, Sometimes, the delivery address is changed every time according to the seller's request, and it is easy to be judged as an S order number.

④. In order to quickly withdraw funds, many sellers ask the seller to confirm receipt of the goods within a few days after filling the order. This is especially true for small and medium-sized sellers who do not have sufficient funds. It should be noted that this is also different from normal buyer behavior. Generally speaking, after people buy something, they will not confirm the receipt immediately. Even if they receive the goods, they will confirm the quality of the product before confirming the receipt and evaluating it. The above two points require sellers to find channels with sufficient resources and high security if they are looking for replenishment resources.