Did Tencent achieve WeChat or did WeChat achieve Tencent?

It should be said that Tencent has made WeChat a success, and WeChat has made Tencent a success.

Since its establishment in 1998, Tencent has become an Internet platform integrating news, regional life services, and social media consultation.

From the initial establishment of OICQ in 1999 to 2004, the number of QQ users reached 5 million in five years. It then grew at an astonishing rate. By 2012, it exceeded the 100 million mark. In April 2004, the number of QQ registered users reached another peak, exceeding the 300 million mark.

Later QQ Game was also very successful, reaching 1 million in 2004.

It is Tencent’s rapid development that has accumulated a large amount of funds, talents and a large number of users. Tencent has become a household name in China.

They have a lot of funds, talents and a lot of ability to develop new instant messaging software WeChat. So Tencent has made WeChat successful.

In 2011 they launched WeChat, a free software for smartphones. In 2013, the number of WeChat users reached 300 million.

Since then, Tencent has grown bigger and bigger, not only acquiring companies and creating new companies and products. By 2015, the number of user accounts paying through WeChat will reach 200 million.

After Tencent launched WeChat, it became a veritable leader in the world’s Internet field. As of August 2016, Tencent Holdings Co., Ltd. ranked 140th among the "Top 500 Chinese Enterprises 2016". Become the company with the highest market value in my country's technology industry. It has become China's largest listed company by market value. By 2017, Tencent ranked 8th in the global market value rankings. Second only to Buffett’s Berkshire Hathaway. Until now, WeChat has become a must-have communication software installed on every Chinese smartphone. Even users have expanded to overseas markets.

The reason why Tencent is becoming more and more powerful and its market value is getting higher and higher is because of the WeChat they developed. With WeChat, Tencent could become the world's Internet leader, and then have mobile payment, mobile mall and other functions and software that generate more revenue. So it is WeChat that beats Tencent.

There is a complementary relationship. WeChat is a super popular product of Tencent and is very popular among users; and Tencent is the stage of WeChat. Without the stage, WeChat is just a lonely dancer! For WeChat, if it were not in Tencent, but in other companies, I estimate that it would be difficult to operate to the current scale! Because the foundation of China’s Internet social networking was still Tencent before WeChat came out! WeChat is a popular product of Tencent, allowing Tencent to create greater glory in the 4G era

WeChat is a popular product. Its characteristic is that it is a social software that caters to the needs of smartphones. After its advent, it has It is very convenient to register a mobile phone number and QQ, so the driving effect is very obvious. Tencent WeChat’s language chat (although everyone hates voice bars, but the voice bar has just started to appear is also a major feature), and you can send messages anytime and anywhere if there is traffic. ! This saves a lot of people from having to make phone calls and send text messages, and the important thing is it’s free!

WeChat has not only become a favorite product among young people. With the popularity of smartphones, WeChat has become an indispensable software for all smartphone users in China. Social relationships on WeChat have changed from just friends to friends. The circle and customers have begun to cover family members and relatives!

WeChat’s public account module, as well as the birth of WeChat mini programs and WeChat payment, can be said to have opened up people’s knowledge system of life in addition to social interaction, and also made it convenient for us to go out every day without having to bring money. , you can directly scan WeChat to complete the payment. The most important thing is that WeChat payment is also the absolute number one. Many people in China do not need Alipay, but they will definitely use WeChat payment and WeChat! Tencent is the stage for WeChat. Only with Tencent’s strong support can we achieve good development.

Many people say that the biggest contributor to the rise of WeChat is Zhang Xiaolong. I don’t think there is any problem.

But the rise of WeChat has something to do with the strong support of Tencent and Ma Huateng. They can offer high salaries and set up WeChat headquarters in Guangzhou to operate separately from Tencent headquarters in Shenzhen! Before Tencent launched WeChat, QQ was the largest social software and had already gathered a large user group. Moreover, the first batch of seed users provided by Tencent QQ to WeChat were also very large. Later, Tencent QQ and WeChat were gradually separated! Tencent decided to build WeChat and allow one company to have two social software. This is undoubtedly a very big opportunity!

Moreover, WeChat can perform better on Tencent’s platform, because the moment that really made Tencent’s WeChat payment famous was the payment war between Didi and Kuaidi, which had a huge impact on people’s hearts. And this would definitely not be possible without the support of the financial backer, daddy Tencent! Although WeChat is very profitable later on, it still needs support from Tencent in the early stage!

Secondly, when WeChat is launched, why is Xiaomi’s MiChat not launched and China Mobile’s Fetion not launched? Of course, there were many social platforms during this period. I think the core point is that Tencent is a pure Internet platform. The purpose of making Internet products is to meet all social needs. Therefore, in terms of design, it takes an extremely simplified route to allow everyone to quickly Being familiar with this APP, in comparison, he did not set limits for himself at the beginning, and he was able to quickly enter the social network, and vigorously used mobile phone numbers, QQ and other registration aspects to lower the threshold and increase the number of users!

From an objective point of view, it is mainly Tencent that has made WeChat a success. The reasons are as follows:

1. In the domestic social field, Tencent has been in a dominant position since QQ. The early days of China's Internet development have been unshakable until now. Even if many large companies have set foot in this field, they have all failed. Software that can pose a slight threat to QQ includes TT Voice and Fetion. The main functions of TT Voice are It could fit well into the game guild environment at that time and enable real-time voice calls without affecting the gaming experience. However, because of this function, TT was too game-oriented and too many functions were not friendly to ordinary users. The biggest feature of Fetion is that it can connect to the operator's SMS service in real time. This feature is actually fatal to QQ. However, due to the restrictions of mobile operators, non-mobile users cannot use it, and SMS users need to charge for replying to Fetion. The above two points led to the failure of Fetion!

2. Since entering the mobile Internet era, QQ mobile client has also made a perfect transition. When QQ’s functions have limitations, WeChat appears appropriately. Tencent further promotes WeChat through QQ , the emergence of voice calls, video chat and other functions is even more powerful, and QQ users can log in directly through QQ, and then bind their mobile phone numbers to achieve rapid transformation like the mobile Internet. In the beginning, users mainly added WeChat users through QQ contacts , but now the method of adding friends has been quietly switched to adding mobile phone numbers. It must be said that Tencent is very good at socializing with acquaintances!

3. Let’s talk about WeChat again. WeChat is indeed another product imitated by Tencent, but it relies on the huge base of QQ to quickly accumulate users. It is also due to Tencent’s rapid response and rapid update iteration to achieve mainstream functions. , coupled with the emergence of WeChat payment and the increase in functions such as grabbing red envelopes, WeChat can further conform to the usage habits of Chinese people!

4. In the end, in the foreseeable time, if there is a company that can pose a threat to Tencent’s social field, it must be a joint attack by China’s major operators. As long as the major operators unite Look up, in the 5G or 6G era, when phone calls, text messages, video calls, and other functions are completely free and only charge traffic fees, Tencent's position will be threatened as never before. Of course, this is just a hypothesis. These operators The nature of the business determines that it is impossible for them to have such an idea. Just imagine, if you asked a landlord who collects rent to provide a house for free and instead collect business tax, would he be happy? The key is not to be a landlord, not to have one heart.

MiLiao makes WeChat