Tianjin Daily Group Information

Tianjin Daily Newspaper Group was established on August 2, 20021day. At present, it has ten newspapers, two publications and one network, led by Tianjin Daily, and consists of Daily Newspapers, Tianjin Youth Daily, Holiday 100 Days, Travel Newspaper, Car World, New Wide Angle, Blue Shield and Tianjin Daily Electronic Edition. According to the requirements of "three closeness", the general idea of "adhering to correct orientation, participating in market competition, bringing out first-class team and running a big newspaper style" and the management idea of "news depth, business width and brand brightness", Tianjin Daily Newspaper Group grasped orientation, persisted in innovation and made the industry bigger, forming an authoritative media and big newspaper style; It has formed a good situation of producing results, talents and benefits.

Facing the background of economic globalization, global informatization and information technology, Tianjin Daily Newspaper Group has integrated into the trend of new digital content industry with a more open vision and a stronger innovative spirit. Through market-oriented operation, joint-stock network technology companies and software companies have been established successively, and the "two-dimensional code" technology has been applied to join the "National Digital Newspaper Laboratory" of the State Press and Publication Administration for the first time, creating the first Chinese-language satellite newspaper in China and making Tianjin Daily land in 39 countries around the world. To fully implement the Group's digital newspaper strategy and realize the advantages of traditional media and digital media at a higher level. It has promoted the vigorous development of various undertakings of the Group, ensured the influence, competitiveness and guiding ability of traditional print media in the multimedia communication pattern, and became the leader and cultural disseminator of the online newspaper industry in Tianjin.

The Group also owns three joint-stock companies: Daily New Media Development Co., Ltd., Holiday Media Co., Ltd. and Tianjin New Youth Media Development Co., Ltd., as well as the School of Economics and Journalism. Among them, Daily New Media Development Co., Ltd., as the largest logistics and distribution company in the national media, has a distribution team of nearly 3,000 people based on 550 Tianjin Daily newsstands. 1August, 1999 and 200 1654381October, Tianjin Daily was revised twice to continuously strengthen visual news reporting. According to the new needs of readers, weekly magazines or special editions such as Theoretical Innovation, Fortune Watch, Life Channel and Service for Readers have been opened, and since 2000, Tianjin Daily has been revised again from June 5438+1October 65438+July 2003, highlighting politics, economy and service for readers. In 2002, the advertising revenue of Tianjin Daily was 1. 1 billion yuan, almost twice as much as 1.999.

While reforming the organ newspaper, Zhang Jianxing is also thinking about the variety structure of the newspaper. On June 65438+1 October1day, 2000, the daily new newspaper was launched, targeting at mainstream media and mass news, presenting news to the most ordinary and grassroots people. The big picture of the newspaper broke the news; Learn the evening paper and March into the distribution market. The circulation is 350,000 in the first year, 500,000 in the second year and 654.38+00,000 in the third year; Advertising revenue reached 654.38 billion yuan in the second year and 654.38 billion yuan in the third year. Known as one of the fastest growing newspapers in China. The appearance of "Daily News" has developed the Tianjin Morning Post market and injected new blood into newspaper competition.

In August of 200 1 year, the weekly holiday oriented to fashion and entertainment was launched on 100. They put forward the concept of "aiming at target readers and publishing accurately", and the circulation reached170,000 copies within one year, which controlled the weekly newspaper market in Tianjin.

In May 2002, it merged with Tianjin Youth Daily and put forward the slogan of "news, new knowledge, new life" to do in-depth news and city positioning. Favored by young people, it exceeded 65,438+10,000 copies by the end of the year.

Running three newspapers in three years has initially achieved Zhang Jianxing's goals: enlarging the organ newspaper, adjusting the structure of the party newspaper and broadening the newspaper economy. At present, Tianjin Daily Newspaper Group has 6 newspapers and 2 issues of 1 website, making it one of the most competitive media groups in Tianjin.

For the take-off of the group, there is still a basic component that needs to be built on the launcher-newspaper economy. In other words, a media group facing competition must transform its marketing structure and investment structure after completing the adjustment of its product structure.

In August of 20001,Tianjin Daily, Tianjin Tianyao Pharmaceutical Co., Ltd., Tianjin Tasly Group Co., Ltd. and Shanghai Fosun Information Development Co., Ltd. jointly invested 55 million yuan to establish Tianjin Daily New Media Development Co., Ltd., which attracted the attention of the industry for a while. In the operation of this incident, Tianjin Daily combined the work of caring for people's lives by the Municipal Party Committee with the construction of its own distribution network and the adjustment of investment structure, and took advantage of the intangible assets of the party newspaper to obtain the controlling rights of the company, sufficient funds and the right to operate more than 500 newsstands, which made an important step for the construction of the distribution network of the newspaper group. In Zhang Jianxing's words, "Party newspapers should make full use of their own political resources, policy resources and monopoly resources and apply them to the market." According to this idea, they set up Holiday Media Advertising Development Co., Ltd., with the sale right of 6,543,800,000 yuan, and the newspaper held 565.438+0% of the shares, mainly engaged in the tourism industry; In 2003, it is planned to cooperate with the education department to use the old building of Tianjin Youth Daily to become a training industry and try to expand its business width.

In the construction of this launch pad, Zhang Jianxing has completed the transformation from media management to media management, and formed the value-added advantage of the Party newspaper group, making full preparations for the take-off. At present, Tianjin Daily Newspaper Group has formed a pattern that daily newspapers, morning newspapers and afternoon newspapers are distributed in a rolling way, and comprehensive newspapers and professional newspapers occupy the market respectively. The overall circulation is 6.5438+0.7 million copies, the benefit quadrupled in two years, and the profit in 2006.5438+0 was 67 million yuan, an increase of 43.7% over 2002. He has published theoretical articles: Building a Healthy and Harmonious Doctor-patient Relationship by Multi-pronged Approach (People's Daily), Building an Open and Innovative Harmonious Culture (People's Daily), Humanistic Connotation of Medicine (People's Daily), Three Basic Features of a Harmonious Socialist Society (Guangming Daily), Academization is the Wrong Way of Philosophical Research (Seeking Truth from Facts), and Enlightenment of Foreign Ruling Parties on Building a Harmonious Society in China. Adhere to Scientific Outlook on Development to improve the quality of higher medical education (research on higher education in China), two dimensions of building a harmonious society and culture (research on higher education in China), academic standards and social standards of university education quality (china university teaching), deeply understand the philosophical connotation of socialist concept of honor and disgrace (Tianjin Daily), two dimensions to be grasped in building a harmonious society (Tianjin Daily), and a new round of ideological emancipation and Scientific Outlook on Development (Tianjin Daily).