My occupation 1: What kind of experience is a visual exhibitor?

I am a science student, majoring in electronic information engineering, but I didn't engage in related work after graduating from college, and happened to be a visual exhibitor.

I became a visual exhibitor because I started to work part-time in college. At that time, brand HM had just settled in my city and recruited students for part-time jobs, so I became a part-time sales assistant. I go to work almost every day and commute between school and HM every day.

Luckily at that time, HM developed rapidly, and my part-time performance was always recognized by managers, so the company began to train me as a visual exhibitor before I graduated. I also studied hard, passed the interview when I graduated, and received more than two months of training as a visual exhibitor, so my career as a visual exhibitor began.

Visual exhibitor, the results of your Baidu Encyclopedia will tell you that it is a new profession developed from abroad and is still in the development stage in China. With more international brands from all over the world entering the domestic market, visual exhibitors will become the most fashionable but scarce fashion profession in the new century.

Then let me talk about my career as a visual exhibitor in HM, and what kind of experience it is.

1, a small expert or a senior porter?

When you walk into HM's store, everything you can see is systematically displayed or put out by a visual exhibitor (abbreviated as VM, which I will use later), ranging from a whole window and a set of models to a lamp and an accessory. All the props and clothes in the store, even the invisible infield office and warehouse, should be displayed in a planned way.

Is VM well matched? be

-first of all, you should know the style of each department and the theme style of each department.

-Then analyze the styles and display the existing clothes in the store with different theme styles in an area.

-We also need to match and shape models to convey fashion and theme style through matching and modeling.

Finally, you should know how to help customers make suggestions and match, and train employees to match clothes.

As a VM, your skill is to show and match beautiful clothes and then sell them. But a store of 1000 square meters can only rely on matching? No, you must fully meet the company's standards. Every place, window, wall, etc. There will be a display guide. You must show every dress, every prop and every poster in a planned way according to the exhibition guide and some flexibility. If you have been to HM, you must know that the store is full of shelves and clothes. Faced with so many clothes, heavy shelves and props, VM has become a porter, a flexible porter, that is, a senior porter.

So VM is both a small expert and a senior porter.

Sometimes I get up earlier than a chicken, and sometimes I am not as tired as a dog.

-Companies change store displays more often than you think.

Clothes are sold every week, and there are many new products. A few and many must be displayed and adjusted.

-when the sales volume is not good, we should also take action from the display. To put it bluntly, the clothes on the shelf have changed.

-All marketing activities given by the company should be completed on time and with good quality.

-The leaders above will make irregular inspections, and it is very likely that there will be a large-scale display adjustment in the store. However, even a small problem will take time to change.

—— Regular superior leaders give marks to the comprehensive evaluation of store display and operation. It is impossible to get high marks (good performance appraisal results) without working overtime.

-The adjustment of the monitor should not affect the customer's shopping.

For the above reasons, the working hours of the VM may be 6: 00 am, 7: 00 am, 4: 00 am or 5: 00 am, or it may be all night. Often overworked, I really feel very tired and don't want to talk. When I go home, I want to sleep. Obviously, I'm covered in dust and sweat, and I just want to get in touch with the bed. Looking at the puppy at home, eating dog food happily, finally understand that the puppy is not tired except thinking about you.

3. Is it important to look good visually or the sales result?

Visual things are always subjective, and there will be a thousand Hamlets in the eyes of a thousand people.

-The company will have many measurable standards to specify the presentation effect of your display, such as the balance of color, the collocation of clothes, the correctness of wall structure and so on. Under these rules, as an excellent VM, you should also consider sales. How much output will this monitor bring?

-Does visual quality alone directly affect sales? The location and price of goods, customers in shopping malls, customer service and even the weather will affect the sales results.

-Maybe it can't sell the most fashionable or best-displayed clothes, then it can't be placed on the model for a long time, and it can't be placed in the hottest position.

-VM often suffers from the clothing that can best show the display effect. It's not enough. It sells well and sells fast. Good sales results often fail to achieve the sense of accomplishment brought by good display and demonstration effects.

VM, like an artist, enjoys the aesthetic feeling brought by the process of design collocation and display, and often forgets the pressure of sales. But everything should be result-oriented. Whether it looks good visually is related to the result of sales, whether customers have the desire to buy, whether it is convenient for customers to buy, whether people who just want to buy a dress can't help but buy another one when they see its collocation, and also to the visual effect made by the display. As a VM, balance is everywhere. How to balance the visual effect of display and sales results is a sublimation of VM's working ability.

4, not only to show, but also to do sales analysis, team management, training speech.

-In HM, VM is the manager, and sales analysis ability is a must for every management. A good presentation must be fruitful, and analyzing the data of the sales report is the best tool to help you balance the visual effect of the presentation and the sales results.

No matter when you are a leader or a member, you can't do without team management, because the result of work is accomplished by team cooperation. Performance can't be accomplished by one person, and the stability of the store can't be maintained by one person. Perhaps for me, team management is a bottleneck in my career. HM, as a fast fashion brand company, has opened stores quickly in recent years, and its personnel are highly mobile. The VM partners and manager partners at the same level are constantly changing, and the superior leaders are also changing one after another. Unstable teamwork challenges me again and again. But as long as you know that the core strength of team management is to solve problems, develop work ability and improve effective communication ability.

-There are many training methods for displaying knowledge related to VM, such as face-to-face training, browsing training after editing pictures and texts, and conveying training contents through videos. In short, as a VM, training has always existed. Good training requires adequate speech preparation, and speech skills are also the part I have always wanted to learn in VM work, but I have never had time to exercise well. I remember that every time I gave a speech, I should be quite nervous and didn't reach my ideal. The ideal training speech should be: PPT is clear and beautiful, the tone is relaxed and the speech speed is moderate, humor drives the atmosphere, interacts with students, and the logic is clear and easy to understand.

5. Do you like working overtime?

I think every job will have overtime. For example, programmers work overtime very seriously, as we all know. I took it out alone because overtime is also very common for VM. When I first graduated, one of my work goals was to finish all the work without working overtime. On the one hand, I want to improve my work efficiency, on the other hand, I want to balance my life and work. Later, no matter to improve the display performance or develop yourself, it is inevitable to work overtime. It doesn't seem too much to work overtime like this, because hard-working people are the cutest.

What if this is overtime? There are always tardy colleagues with low work efficiency, colleagues with poor work quality who need to redouble their efforts, leaders with suggestions, sudden changes in company activities or marketing methods, or too much workload. It will be really tiring to work overtime repeatedly like this.

I don't like working overtime, but I used to study overtime by myself in order to become a VM. Maybe no one wants work to interfere with normal life, maybe some people are workaholics, and they revolve around work except sleeping and eating. No matter what it is, if overtime is meaningful and can bring benefits, why not turn negative energy into a driving force for progress?

6. Are you willing to pay after work?

This topic is actually a little similar to the last overtime topic, but the main idea I want to express is, will you spend extra private time for your work to maximize its display effect? For example, when training, no one asked for your training form, but in order to better reflect your professionalism, you made a very clear and beautiful PPT. In order to make a brilliant PPT, you may need to learn some new knowledge about making slides. In order to show PPT, you also got new skills in using the projector. You also added a lot of useful new information points through extra search. When you give them to others, do you also expand your brain information base? When you do this, others will see what you have done, and you will be proud of yourself in the process of showing.

Maximize the effect of your work, and you will learn many unexpected but very useful skills. But do you like working overtime? Would you like to spend your off-duty time doing your work? Just like constantly adding and refreshing skills to fight monsters. If you don't fight monsters, monsters will always be there.

7. Write it at the end ...

The work of VM brings me more happiness than anxiety. Anxiety is the pressure of the workplace, not the VM profession. This makes me look like an artist sometimes and a fashionista sometimes. I still remember that every time I take a photo with a theme style, I show my clothes to my employees, find a good angle to take a big picture, and I am proud to look at the photo when I retouch it. I was also invited by HR to share my growing experience as a part-time VM promoter in HM. At that time, I was a graduating student, but you should never forget the growth and learning you gained in one place. I have been away for two years now, and the corporate culture and values of HM Company are still firmly imprinted in my mind, which are applicable to my other work and life.

Someone once told me that your contribution to the company is often greater than what the company gives you. Maybe it's because work covers most of your life, and what you have paid is always clear. As a VM, so far, I have made the most efforts for my career. As an employee, I sweated for HM and created my value.

Visual exhibitor is the beginning of my career. I am very happy to meet "you" when I was the youngest 20 years old, which gave me a growing experience.