How to treat the marketing of "selling miserably" of white elephants?

It stands to reason that enterprises can also profit from media marketing, isn't it the best of both worlds? In fact, the marketing of "not selling well" is essentially a lie, and the grand occasion of selling products based on lies cannot last long. When consumers realize that their sympathy has been used, it is undoubtedly a fatal blow to the image of the enterprise.

The "slow-moving" copy that once became a traffic password on the e-commerce platform has won the love of countless netizens who are concerned about agriculture, rural areas and farmers. The lie of "apples are unsalable, help us" can easily get tens of thousands of orders with the vicissitudes of the old farmer's face. Even if the goods received by consumers are so inferior that they are seriously inconsistent with the propaganda, most of them are unwilling to care out of sympathy. However, these copies were subsequently exposed to be false and purely fabricated. I realized, if the deceived consumers encounter really unsalable goods in the future, will they be willing to lend a helping hand? It is the enterprises or farmers who produce goods that are ultimately injured. Those who weave lies by selling suffering will eventually consume not only sympathy and love, but also the truth, goodness and beauty of this society.

Marketing chaos is harmful. Obviously, it is not enough to rely only on moral self-discipline and the self-screening ability of netizens, but also need a perfect supervision and review system to contain and crack down. This kind of behavior involving false propaganda and misleading consumers should be sanctioned by laws and regulations. In addition, as a platform provider, major e-commerce companies should also strengthen the audit and reporting system, and form a joint force with consumers to jointly fight against the continuous flooding of marketing chaos.

For enterprises, under the upsurge of people's pursuit of praise and self-media marketing, they should never get lost in it, but should stay awake and make products as the foundation. Otherwise, when the tide recedes, the enterprises stranded on the beach remain unchanged and are still in a weak position in the competition. Over the years, Baixiang has been committed to product innovation and quality control. In three years, we have developed more than 80 new products, covering more than 10 categories, keeping up with social needs and trends while upgrading the industry. At the same time, the white elephant still strictly controls the quality. Recently, while several well-known enterprises in the same industry were involved in the pothole sauerkraut incident, Baixiang's response of "not cooperating, eating with confidence" was widely praised. As long as the products are well done, low-key brands will always be excavated and recognized by consumers.

"Misselling" marketing constantly appears and repeats in today's highly developed new media, which not only consumes consumers' sympathy and enthusiasm, but also harms the long-term interests of enterprises and disturbs social credit. We must take active actions and work together to improve the internet supervision mechanism to prevent the chaos from continuing to spread.