Internet celebrity beauty domestic brand

Internet celebrity beauty domestic brands include:

1. Huaxizi

Whether it is in Li Jiaqi’s live broadcast room or in various advertisements, you can see Huaxizi Regarding Xizi, I once thought it was a foreign brand, but I didn’t expect it to be the real light of domestic beauty products.

Hua Xizi was established in 2017 with the brand concept of "Oriental cosmetics, nourishing makeup with flowers". In just a few years, Hua Xizi has become a leader in China's cosmetics field with its unique oriental aesthetic culture. brand.

In the past few years, Huaxizi has gradually established a "domestic product and national trend" in the hearts of consumers by relying on brand spokespersons with "oriental beauty" characteristics and the recommendation of many top anchors. and other brand impressions.

2. Perfect Diary

From an Internet celebrity brand to a highly recognized domestic beauty brand, Perfect Diary has really staged a gorgeous transformation. It’s really It's truly a dark horse.

You see, all major platforms are promoting it, and it is recommended by major KOLs and celebrities such as Taobao Live, Douyin, and Xiaohongshu. Its parent company was listed on the New York Stock Exchange on November 19, 2020, and more It has become a young beauty listed company in China.

3. Pechoin

To be honest, among these brands, Pechoin has the most contemporary feel. Founded in 1931, it is one of the oldest skin care brands in China.

After all, Pechoin is also an old domestic product with excellent products. In addition, emotional marketing and domestic product marketing have frequently been out of the circle in recent years, so it is also worthy of recommendation.

After all, as a national brand that has inherited the essence of Chinese natural herbal skin care, it is over 90 years old. Faced with the overwhelming impact of international big names and emerging brands, Pechoin’s market share has firmly occupied the top ten. It is considered a beauty brand for mothers, and its products are also becoming more youthful.

4. Marubi

“Bounce, bounce, bounce away crow’s feet.” I believe many people have heard this advertising slogan, and yes, it is “Marubi”.

Marubi was founded in 2002, but many people know it from the brainwashing advertisement in 2007 and know that it is a cosmetics brand that makes eye cream.

In fact, Marubi is already a listed company. Marubi is the leader in eye care in China’s cosmetics industry. In 2007, it launched elastin eye essence. From the first generation to the fifth generation, it took 12 years. Over 10 million bottles sold.

Marumi has many product lines, including skin care (cream lotion, facial mask), eye care, skin cleansing, and makeup products. It has three major brands: Marumi, Haruki and Love Fire.

5. Yiyeye

Many people know Yiyeye from various TV series or variety shows.

This skin care brand that focuses on young people has been rising month by month in the user-rated national makeup list since March 2021. In June, it once rose to the third place, second only to Perfect Diary and Perfect Diary. Hua Xizi.

As one of the youngest brands under the Shangmei Group (the well-known Yiyeye, Hanshu, Red Little Elephant, and KLINIC are all owned by the same company), Yiyeye targets the user group at 18- A 35-year-old young woman, her products cover many fields such as skin care, makeup, and body care, with rich categories and good reputation.

Reference for the above content? Baijiahao-taking stock of the top 10 domestic beauty brands worth buying