Joke Collection Website - Mood Talk - Interpretation of Yuchai Century City Sand Table
Interpretation of Yuchai Century City Sand Table
The partner of the actual dry goods Nami model and the sales champion with a monthly income of 6,543,800 yuan all introduced the sand table in this way.
Sand table is a plane or three-dimensional space model that is scaled down according to a certain planning scale to show the whole building. Most buildings have sand tables, which usually include two parts: plane distribution; Stereoscopic distribution; Sometimes there are lights.
The displayed results include: (1) the specific location of the building; (2) Surrounding environment: natural environment, social environment and transportation facilities; (3) the distribution of buildings; (4) the layout of the natural environment of the community.
First, the impact of sand table import on the whole sales.
The introduction of sand table is to let customers know the surrounding environment and the overall design of real estate by using sand table without seeing existing houses or model houses, so as to gain a brand-new life experience.
When introducing the sand table, the investment consultant can describe a kind of scenery enjoyment and a way of life for the guests in vivid language, and even guide the guests to imagine a beautiful scene, thus stimulating the customers' desire to buy.
The success of sand table promotion is an important link to promote transactions and attract customers' attention and interest. A good sand table entry can achieve twice the result with half the effort.
Second, identify the selling point of real estate.
Sand table introduction is to let customers clearly understand the selling points of real estate through sand table, so it can only be carried out after understanding all the selling points of real estate.
Please imagine that the guest who came in today didn't understand the advantages of real estate, and you didn't mention these advantages when you introduced it. Then how can you let him buy it?
How to find the selling point of real estate?
In fact, every real estate will have professionals to design selling points, but it takes time to remember. However, the selling point will also change with the change of time and environment. You can learn about new selling points through the manager, or you can find new selling points yourself and share them with everyone. For example, you can learn about the attraction of your property from the old owners through study, investigation or discussion.
Iii. Introduction to the essentials of sand table
1. Enter the role, devote yourself wholeheartedly, first touch yourself, then touch the customer.
To make a sand table introduction, you should not only be a commentator, but also be a good speaker. When you are familiar with all the selling points, you can only explain to the customer, not necessarily let him buy it. In order to stimulate the customer's desire to buy, you must let the customer's ideas follow you, make him like it, generate interest, think that this is his dream, and you must lead him to imagine it. And you must first get into the role and vividly describe the scenery and lifestyle you want to talk about.
2. Four to: mouth to, hand to, eye to, brain to.
Spoken language: strong language ability and vivid description; Use the language of life more and be affectionate; It's infectious and charming. For example, look, that's the location of the swimming pool. The swimming pool will be divided into three areas, including children's activity area, shallow water area and deep water area, and trees will be planted around it. It is conceivable that it would be great to swim with my family in summer without going far away! When your children are playing in the swimming pool, you can pay attention to their every move.
Unarmed: Use more body language, give priority to gestures, guide and strengthen, supplemented by some simple key movements. Please look at it from this angle; Or you can look over there from this angle.
But it depends. Too many gestures will also destroy the overall expression effect. But we must pay attention to: men and women are different, young and old are different; Don't be too anxious.
Important: communicate with customers, don't talk to yourself, and communicate with customers actively, for example, don't you think so? Right? Mobilize his mind; And pay attention to the customer's reflection, such as: pay attention to the customer's demeanor when introducing the average price to judge the customer's purchasing power.
Naolai: This is the most important point. You can't introduce routines. I have known his situation in the opening remarks before, and now I want to introduce the necessary selling points according to his situation; Pay attention to his movements, manners, etc. When listening to the introduction; You should be very excited, drive the customer, arouse his emotions, and keep a clear mind, so as to introduce the sand table in one go.
Four, sand table entry should pay attention to the problem.
1. The sand table introduction was interrupted by the customer: this is one of the problems often encountered in sand table introduction. When dealing with this problem, try not to answer the customer's questions first. You can tell him that I will focus on this issue, or we will introduce this issue in the next link.
Remember: you are describing real estate, you are describing real estate for customers. You can't let customers lead you.
2. Lack of communication with customers: Sometimes, we are too enthusiastic to communicate with customers. The result was well described, but the customer didn't listen or be tempted, or he wasn't touched at all. We don't know.
How to communicate with customers? As mentioned above, communicate with hands and eyes and ask him how he feels properly, so as to effectively guide customers.
3. Not attractive enough, not vivid enough, not rich enough in language: usually we will combine spoken language with literary language and make appropriate adjustments according to the level of customers.
Like teachers, we will use literary language more; For farmers who win lottery tickets, we will use spoken English more.
4. Maintain your professional image: Your professional image is related to the trust of your customers, so please don't forget to give people the impression that you are a professional when making a sand table introduction.
Verb (abbreviation of verb) explanation example: Vanke city sand table explanation.
I am xx, the sales representative of Vanke. Let me introduce our sand table to you.
Project overview:
The overall planning of the project is connected in series with the surrounding landscape greening axis to form an overall planning framework. The core area takes Jian Zhen Buddhist College as the landscape space, creating a Japanese-style Sakura Avenue, and the Chinese Commercial Street and Cultural Square on the north side of Sakura Avenue echo it. Form the division of the main axis and the square, and create a dual space of the inner city and the outer city. In detail, through roads, courtyards and walls, a rich spatial hierarchy and a cordial and pleasant life experience are formed. Take planning and design as the leading factor to create an open and humanized living environment.
Yangzhou Vanke City Project covers an area of 300,000 square meters, with a total construction area of about 3 1 0,000 square meters and a comprehensive plot ratio of less than 1. 1, including a residential area of 250,000 square meters and a commercial area of 60,000 square meters. Houses include houses and villas, as well as businesses. Our Vanke International Plaza and Fengqing Street belong to large-scale comprehensive high-grade communities, so they are named Vanke City.
The original intention is "one city for one city", which is not only a change in geographical attributes, but also a change in our way of life.
First of all, Vanke City has greatly improved and upgraded our region. Our Vanke International Plaza is located in a high-end centralized business, covering an area of nearly 60,000 square meters. Introduce high-end living facilities such as large-scale brand supermarkets, five-star cinemas, five-star hotels, high-end restaurants, high-end sports halls, leisure and entertainment, which greatly improve the living facilities and provide owners with a more convenient lifestyle; Here, you can walk home after shopping in the supermarket; You can find a high-end hotel to entertain your friends, or you can take a walk to a five-star cinema to watch movies after dinner ... At the same time, Vanke International Plaza matches the business and administration of Shugang Eco-city, and forms a supporting system with Huijin Xuanwu Hotel, Tianmu Hot Spring Resort and Slender West Lake Xintiandi, promoting the region to become a high-end consumption and leisure demonstration zone in Yangzhou, making the life of eco-city more convenient and quality, except that you live in Vanke City. Besides these, Vanke City also has a romantic business district, which will introduce convenience stores, laundries, banks, coffee shops and so on. Convenient facilities are close at hand.
In addition, the community also includes a 1500 square meter high-end club, with an indoor and outdoor swimming pool, where you can swim and exercise in your own community.
In order not to let your children lose at the starting line, we will also introduce a well-known kindergarten, which is currently under negotiation. The kindergarten covers an area of 3,200 square meters, where your children can grow up and study healthily and happily.
We are too considerate for your food, clothing, housing and transportation. Do you have any doubts about living here?
The north side of Vanke International Plaza is our first residential product. If our commercial and supporting facilities improve the quality of life and solve your worries, then our residence will bring you more comfortable enjoyment.
Introduction of Phase I Residence:
In the first phase, we launched 9 buildings, including 52 sets of four-story quadrangles, with an area of 1.9 million square meters.
The area is 20,755 square meters, the plot ratio is only 1. 1, the greening rate is 35%, and the building density is ≤28%. What kind of concept is this? In other projects, most of these plot ratios will be villa products. In order to let more people enjoy the land here and have such high-quality supporting resources, we have designed four-story villa products, with courtyards and landscapes distributed among the luxury buildings of 16 meters.
Let's look at our environment and planning first. The north of our first-phase residence faces the famous Sakura Avenue in Yangzhou. Now you can see the trees on both sides of the road are lush. In spring, cherry blossoms bloom here. Going home from work every day and driving on the road full of cherry blossoms will definitely forget the fatigue of the day.
The two entrances and exits of the community are located in Tangyun Road, which ensures that your trip will not be disturbed by the traffic on Yang Zijiang Road and gives you a quiet and private place. There is a green island diversion at the entrance of the community, and the vehicles entering and leaving will not interfere with each other. After driving into the community, people and cars drive into the nearby underground garage, which not only ensures the safety of children playing on the ground and elderly people walking, but also saves more landscape and green land. After parking in the garage, you can take the elevator directly into the house, which is convenient, fast and safe. We also considered the entrance to the garage. Covered with scaffolding and plants, it is more like a landscape in the community, with water features and green spaces.
Verb (abbreviation of verb) explanation example: Vanke city sand table explanation.
I am xx, the sales representative of Vanke. Let me introduce our sand table to you.
Project overview:
The overall planning of the project is based on the environment
Landscape introduction:
The overall planning is connected in series with the surrounding landscape greening axis to form the overall planning skeleton. The core area takes Jian Zhen Buddhist College as the landscape space, creating a Japanese-style Sakura Avenue, and the Chinese Commercial Street and Cultural Square on the north side of Sakura Avenue echo it. While constructing the overall community structure, the planning fully studies the rationality of environmental resources allocation, weakens the unfavorable conditions affecting environmental quality, and advocates the fairness of living environment. Cherry Blossom Avenue is planned to be 62M wide, with cherry blossoms as the main tree species, and combined with Japanese design style, it highlights the landmark of Jian Zhen Library. The landscape belts of each plot reflect each other and form a continuous landscape axis.
We respect Yangzhou's cultural habits and adopt the concept of "long scroll of mountains and rivers, integration of houses and courtyards" to design multiple courtyards to give you more private space. In the central landscape axis of the community, we have sidewalks and rest tables and chairs, making it a living hall enjoyed by the community.
In the choice of plants, we also carefully consider, on both sides of the external and internal roads of the community, we use trees as barriers to keep your life undisturbed. As you can see, we usually plant trees near the north side of buildings, which can avoid eye contact between buildings and block the lighting of families on the north side.
Architectural design returns to the rational space of new Asian style, and with simple and pure purism style, residents return to tranquility and nature, and pursue the comfort and taste of living. The well-designed landscape trails complement the courtyards and houses of new Asian style and are cordial and pleasant. The facade style adopts the new Asian style, which makes the traditional art properly reflected in today's society. The bay windows, balconies and platforms of the building are full of the flavor of new Asian style.
Our building is in these green areas, and you can feel the quality of this new Asian style building from the sand table. Very simple and clean lines, large transparent glass windows, and the landscape of our community, as well as the entire Slender West Lake scenic area, naturally and harmoniously blend into one. The first floor of the building is made of yellow rust stone materials, and the second floor is made of high-grade real stone paint. Later, in the sample room area, you can see the different effects of the two materials.
We launched two types of apartments in the first stage. One is a three-bedroom apartment at 125, with 72 sets in total, distributed in buildings 1#, 2#, 8# and 9#, and the other is a four-bedroom apartment at 143 square meters, with 80 sets in total, distributed in 3#.
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