As long as the role of advertising is reflected in what aspects.

1 The function of advertising is mainly embodied in strengthening consumers' memory, which is the initial and most basic function of advertising.

USP is a unique sales proposition. Finding out the most unique place of your product relative to other products directly influenced the birth of positioning theory of positioning master trout. There are many on this website, so I won't go into details.

Of course, the most important link in advertising planning and production is the creative link, and generally 70% of the energy is on it. This link mainly does several things:

First of all, do a good job in product positioning. The most important thing here is to show the differences between products, that is, the differences with similar products, so as to find out their unique positioning. During this period, market research is of course indispensable.

The second is to find out the information carrier of this positioning. This is not about the media.

The third is to establish the connection between product positioning and information carrier, and strengthen it through certain methods, such as focusing fire on a narrow goal, working hard on consumers' minds, and creating a psychological position, especially "the first statement, the first event, the first position". Because creation comes first, it can create unforgettable and confusing advantages in consumers' minds.