Why do restaurants often cheat consumers through "set meals"?

Whether it is a takeaway or a store, consumers will choose to open the APP. Either search for information about nearby businesses or view various discounts. Because of this, businessmen all know the importance of this platform!

However, many merchants do not pay enough attention to the design of packaging, and even think that packaging is the chief culprit to reduce the profit rate of stores. In other words, some businessmen don't know how to pack even if they know the importance of bags. So, what is the purpose of setting the package? How do these companies make money through this package? Let consumers feel cheap and satisfy their psychology of "seeking advantages and avoiding disadvantages". As we all know, the weakness of human nature has a law of "seeking advantages and avoiding disadvantages". In short, it is to maximize one's own interests while minimizing risks. In other words, consumers always like "cheap". Even if someone is rich, he hopes that the higher the income of goods or services, the better!

First of all, online ordering has become a common consumption habit. The easiest way is to mark all the dishes in the set meal according to the original price, and then discount them, so that consumers can clearly see the "discount strength". Because the setting menu is very exquisite, merchants can bundle drinks, vegetables, paper towels, staple foods and other dishes in the setting menu. Through the different collocation of high gross profit and low gross profit, we can not only share the cost, but also improve the overall profit. In addition, "package" should also be regarded as a part of "customer acquisition cost".

Imagine that under the premise that consumers have no idea about the store, it is not only the most striking "sales volume" that attracts consumers' attention, but also the preferential price of packaging. In addition, it is worth mentioning that for enterprises, if the setting of "package" is not attractive at first, where should "sales volume" start? Improve customer satisfaction and avoid random collocation because if consumers are unfamiliar with restaurant dishes, they will often mix them at will, which will lead to "unpleasantness" because restaurant dishes taste bad.