What is the content of the poster copy of Tmall Givenchy Beauty?

On March 1 day, Givenchy's official flagship store Givenchy officially settled in Tmall, and Givenchy cosmetics also inherited its elegant, dignified and noble fashion concept. Through the use of the "high-definition window" scene, let the audience feel that cosmetics are just like clothes, convey a brand concept of "exclusive high-definition" to the audience, and make people feel a sense of brand belonging. The following is its special poster copy. Let's see:

Say different sweet words to him in colorful red.

It is not easy to remain perfect. It's easy for me.

When you say you like my smell, I think you covet my smell.

Playing a little "careful machine" before going to bed can make time forget you.

This set of posters is to explain the luxury beauty connotation of elegance, high definition and fashion. The poster with the concept of "putting on my new makeup" conveys a product concept of "beauty is a woman's new clothes" to women, which feels tailor-made for themselves, thus generating a sense of brand belonging and continuing the elegance of Givenchy's clothing.

How's it going? After reading this group of beautiful posters, do you have any new ideas about your own copy? You can leave a message to interact.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).