Geely's sales exceed Nissan's, and the rise of domestic production is not just talk.

When Geely made a high-profile acquisition of Volvo, most people in China certainly believed that it would become a star enterprise in China's automobile industry. In fact, as most people think, Geely's cumulative sales in the nine months to 2020 reached 76 1436 vehicles, surpassing Nissan's 759,725 vehicles and becoming the fourth largest brand in China's automobile market. Although it is only ahead of 1000, it also proves to the masses that domestic cars are gradually entering the market.

In fact, foreign brands are usually divided into two joint ventures in China. If they are separated, the total sales volume of Geely Automobile is actually higher than that of Tian Liang, even second only to FAW-Volkswagen. In terms of vehicle sales, Geely's product sales structure is also much more reasonable than Nissan's. Emgrand and Job respectively represent Geely's most traveled vehicles, and the proportion is quite balanced, only a little more than 20%. However, only one Sylphy holds up half the sky of Nissan, and nearly 50% of the sales share makes Nissan a player who eats all over the world. Qi Jun and hacker's sales performance in SUV can only be said to be average. Once Xuanyi's product strength is surpassed,

In fact, the rise of domestic cars represented by Geely is not only successful by technology accumulation, but also the most important part of the automobile market. Not to mention the epic marketing method of high-profile acquisition of Volvo, which made the whole country know Geely. From sports to domestic car styles, from Emgrand to Job, each car has its own marketing method, and each car just hits the consumers who just need it.

Secondly, the rationality of product planning is also a big advantage of Geely. The upgrading of products has been greatly improved. For example, the Geely prospect with the longest history in China, the national family car Emgrand, has made ordinary people remember their highlights every time, laying a good foundation for the continuation of the model. At the same time, Lexus, a high-end brand, also adopted the same profound and sustained style of play, which won wide acclaim from young people once it was born.

Of course, the accumulation of strong technical strength is also an indispensable main factor for Geely to become a domestic first-line brand. Geely has expanded its technical reserves through self-research and acquisition technology, and already has platform structures such as 1.5T, 1.5T light mixing, 1.5T strong mixing, dual clutch gearbox, AT gearbox, CMA and BMA. Although the repeated use of three-cylinder engines in some products has won some bad reviews, it is a miracle that Yue Bin equipped with three-cylinder engines can also sell such achievements. For joint venture brands such as Ford, it has long been scolded.

Geely's success shows that domestic cars are on the rise, but it does not mean that domestic cars are on the rise. How can we say that the foundation of a century-old industrial power is beyond? There are still many technologies that need to be learned and accumulated, not only Geely, but also Great Wall, Chang 'an and Chery. Consumers should also give them enough time and confidence to support their growth.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.