What do you think of the movie Tiny Times?

I'm not a reader in Beijing, but I go to the movies with a learning attitude, so I should know about the market research of young people.

1.

Obviously, Jing M. Guo is very smart. He knows what his readers need-I take the liberty to guess that he even lists the key words first, and then fills them in the novel one by one.

At the same time, he met the dreams of the following middle school students:

Go to college, enter the society, find a decent job, win dignity through work achievements, realize dreams, have painful love, unbreakable friendship, live in a big city, live in a big house and wear famous brands. ...

Compared with many novelists who focus on one point, Jing M.Guo is greedy. But this is necessary, because he is not purely expressing himself (we will talk about this later), but more like a well-behaved restaurant owner, serving his guests assorted dishes of various colors and flavors, which is not reduced at all.

From a commercial point of view, Guo's demand is accurate and comprehensive.

2.

Because this movie inevitably reminds us of another famous movie-The Devil Wearing Prada-I began to think.

Jing M.Guo's first two works were accused of plagiarism. Although Tiny Times (2008) is not accused of plagiarism, it is obvious that it borrowed from Devil in Fashion (2006).

I'm not here to criticize morality, but three consecutive works have this * * * nature. I can't help feeling that Jing M. Guo himself is not a very good storyteller, but he has something he is good at: he knows what his readers are imagining, and he can also tell stories in a way that many people don't like but young people are amazing. So he borrowed the skeleton of other people's stories more than once and filled in his own meat to achieve greater success.

Many people think that writing well is equivalent to writing a story, but it is not the case at all. At the starting point, you can see many people who can make up stories, but their words are as pale as water. On many forums, you can see many people who have exquisite words but can't write stories at all. These are two skills that not many people have.

Jing M.Guo is cleverer than most of us. He knows what he is good at and what he is not good at. Then he took a shortcut early to "make up" his own shortcomings, and more of us are still in the forum ... Guo's method is simple and rude, which is to make up for his own shortcomings.

Right or wrong depends on your subjective judgment. But it does work.

3.

No matter how much you dislike Jing M.Guo's books, you can't deny that he expresses himself in them.

Judging by the author, Jing M.Guo is not admirable. He has many expressions, among which the self-expression part is too weak.

When watching movies, my strongest feeling, which always makes me frown, is: Why is the life expressed by Jing M.Guo so unreal?

In his narrative, the dormitory of college students is comparable to a mansion; In his narrative, magazine editors and columnists are at the top of the social value chain; In his narrative, successful people are so superficial; In his narrative, rich mothers will arrange girlfriends for their sons like ladies; In his narrative, Shanghai is a city with only a macro picture and no micro vitality; In his narrative, love is so pale and emotions are so powerless; Even this film about Shanghai, no one speaks Shanghainese. ....

All these make people over the age of 30 have a strong sense of unreality.

On second thought, it is no wonder. What a special little world Jing M.Guo's own life is.

He is an outsider in the city of Shanghai. He became a full-time writer before graduating from college. Even if he achieved great success in the future, his living space was not enlarged too much. For a long time, he was a controversial and unpopular person. So as the media wrote, he is very homely and lives in his own small circle and luxurious house. My irresponsible guess is that even after living in Shanghai for a long time, he has not really integrated into the daily life of Shanghai. Even more irresponsible speculation is that I suspect that he has never been seriously in love. ...

Guo's own experience in this field is limited, so what he writes can only be sold to people who have not experienced these things. But willing to fight and willing to suffer, supply and demand are balanced.

So, is there any self-expression of Jing M. Guo's childhood?

Yes Everyone wants to prove something. Xiao Bailing wants to prove that she is worthy of the job (Yang Mi stands in the middle of a row of models one head taller than herself, which makes people think). Poor students who can draw should prove their creative ability. Rich second generation should prove their strength to richer people.

Even though Jing M.Guo is worth over 100 million yuan, he still has something to prove.

This is a good motif, but his expression is weak. As a film director, his "Hand of God" only made the protagonists suffer injustice hastily and finally succeeded. Simple and rude, everyone is happy.

Therefore, it is better to say that his novels and movies are just like Shi Yuzhu's melatonin, and they are qualified products made after accurately targeting a group of users.

4.

Whether it is a book or a movie, Tiny Times is a success.

What did this teach me?

In everything, we must grasp the main contradiction and put down the secondary contradiction. In this respect, Jing M.Guo is a master.

For him, the main contradiction is to satisfy the dreams of young people. Just like the keywords I listed earlier, this work should satisfy junior high school students' imagination of future life and make them happy. When it comes to movies, actors should be good, jokes should be enough, and clothes should look good. ...

The secondary contradiction is whether we adults care about copying others and whether the details are true.

He doesn't care about the feelings of non-target readers, because he firmly grasps the hearts of target readers. Compared with Jing M. Guo, too many creators want too much, but they also lose too much focus.

5.

I went to the cinema with the mentality of understanding the next generation of young people. After the curtain fell, I realized that young people in China have not changed in essence. The fantasy of university and society, the imagination of love and success, and the desire for fancy food are the only way for every generation of middle school students.

What really matters is Jing M.Guo himself. He may be the only author in China who has seriously met the above requirements in recent twenty years. Perhaps he magnified his desires and fantasies into those of a generation by carefully examining his heart. Maybe he is not good at writing stories, but he found a shortcut to finish novels. Maybe the world he described is false, but he knows that his readers don't care about the authenticity of fantasy, only care about how gorgeous the bubble of dream is.

It is not difficult to taste the sweetness. What is rare is that Jing M. Guo made small achievements with hoes, and then plowed repeatedly for ten years, creating a market. His understanding of the market he faces and his corresponding execution are worth learning by most entrepreneurs.

It is true that as an entrepreneur, Jing M.Guo is first-class. As a creator? It's your fault for bringing him into this circle.