How do Taobao stores operate?

We are now in the internet age. The internet has entered our thousands of households, and every household is using the internet to do some more convenient shopping and chatting. Today, we take Taobao shopping platform as an example to tell you that Taobao is a mature shopping software now, and the convenience brought by Taobao is unexpected, so it attracts a large number of merchants to settle in. The natural competition for merchants to settle in is fierce, and there is no income if the store is not well managed.

How to run a Taobao shop If you ask, how to run a Taobao shop well: 1, choose money to do a good job in Taobao market research, which product has higher potential. It's best not to squeeze those popular clothes and shoes, because in general, you should be prepared to be cannon fodder. The products you sell must have at least these conditions: low competitiveness, considerable profits and large consumer demand. My suggestion is to find some unpopular products, such as body lotion, shower gel, or seasonal and off-season products, such as electric fans, sunscreen shirts, sunscreen sprays and electric mosquito swatter in summer, scarves, warm stickers, gloves and hand warmers in winter. Sort out your own product line, which is probably divided into three sections: main promotion, auxiliary and profit. Shops must have main categories and cannot be opened as department stores. The product has strong correlation and is convenient to mix and package. Common sources are: factories, wholesale markets, 1688 single-piece distribution network, etc.

2. Positioning and pricing have a precise positioning of your store and products, where is the general goal of each stage, which way your store develops in the middle, high and low end, and where your product consumers are concentrated. Product pricing should consider cost, quality and market conditions. Consider, and determine what price to sell to achieve the best income, all of which need your serious consideration. 3. The threshold for opening a store on Taobao is quite low. You must be above 18, have your own ID card, and of course have money in your pocket, a card, a mobile phone and a computer. You just need to follow the platform process prompts step by step. If you don't even have this ability, you might as well go home. 4. Decorate shop layout, main page, shop signboard, baby main picture and details page. The style conforms to the product characteristics and the aesthetics of major consumers. Beautiful and generous, comfortable and eye-catching. The most important thing is neatness, clarity and organization. Our purpose is to let customers click, browse, collect and buy. 5. Explore the selling points of products and packaging and conduct publicity and peer comparison. What is the reason why customers have to stay with you? Take competitors as teachers, find the bright spots and selling points of each other's products, learn from experience, take its essence and turn it into your own advantages. How to turn an ugly duckling into a swan depends on how you package it. 6, drainage flow = show+click, choose a good flow channel, multi-channel drainage, to achieve accurate drainage. Interested parties can refer to: A MSG: What if there is no traffic in the new store? Deep analysis of Taobao traffic rules 7. Transformation mainly depends on two aspects: products and visitors. The core is the competitiveness of products. Specifically: product pricing, product selling points, details page pictures and marketing copy, basic sales data, evaluation, dsr score, etc. A grain of monosodium glutamate: how to improve the conversion rate of Taobao shops? 8. Good pre-sales and after-sales service attitude. Online time, reaction speed, typing speed and familiarity with products are the most basic skills of customer service. If you don't master these skills, please take some time to do your homework first to avoid some basic problems. Patiently solve after-sales problems, increase customers' goodwill, and don't lose big because of small things. 9. Old customers accumulated by marketing need Taobao sellers to learn to build their own fish ponds, build customer groups, maintain them regularly, and promote some benefits and new products. 10. Analyze the data and adjust it in time (from beginning to end). A store that can't learn data analysis is not a qualified store and won't go to school. Analyze your own problems from various store data and make continuous improvement. However, if you want to get the healthy development of the store, you have to keep learning more new content and find the operation ideas and methods suitable for your store. Taobao rules have been updated, and Taobao sellers are not allowed to build cars behind closed doors.

How to improve the sales of Taobao stores 1 and the reasons for keyword layout?

Because of the explosion trend of Taobao, the traffic will be fragmented, which is beneficial to the realization of traffic on the one hand and the activity of the platform on the other.

There are two main ways of fragmentation: keyword allocation and shelf time allocation.

So how do you fragment the traffic through keywords?

In the explosion era, if a product has high popularity and high sales, then the search engine will give it more free natural search traffic. This baby may have a lot of keywords that can bring traffic, and the weight is not bad. In other words, he can rank first for any word.

But what about now? In order to achieve fragmentation, I only give you 20 words that can bring traffic, and I want to assign the weight to other babies for other words, so that more babies can appear in front of consumers and have the opportunity to be discovered. In fact, this means that under normal circumstances, your baby only has a limited number of keywords with high weight, which can bring you free natural search traffic.

So you need to consider the layout of keywords. After all, the number of keywords is limited. We need to match different keywords for different babies, and pay attention to optimization, so that the natural flow of each baby is equal.

2. What are the layout keywords and what are their functions?

Every successful person is an accumulation of details. I started as a small seller myself, and then I contacted many small sellers, so I prefer to care about these details. After a long period of practice, we found that the layout of keywords mainly consists of three parts:

(1) The process of arranging subject words

Of course, we must first understand several issues:

What is the subject used for?

If you want to define the subject, you can say: the word that is most likely to bring you the most traffic in the future and best represent the baby's core attributes. Then when we lay out the topic, the first thing that comes to mind is that it must be closely related to our baby. Then, according to the formula of sales weighted index, we all know that in order to highlight the weight of the theme, there should be many long tail words around the weighted theme. Therefore, keywords also play a very important role: they are used to select the long tail keywords of gold.

Why is the theme of baby generally unique?

As I said before, traffic is fragmented, and there won't be too many words for you. Usually there is only one core word, especially in the highly competitive category. Maybe most of the traffic in your title is brought by one or two words, which are your title keywords. Most importantly, if there are too many subject words, it is also a problem to choose long tail words. So we suggest that under normal circumstances, the subject of the baby title is unique (note: I have always stressed that it is under normal circumstances, because special circumstances will be discussed later)

Must the subject be a short word?

Of course not! If your store has a poor foundation, such as a new store, even secondary words are big words for you in more competitive categories. At this time, in order to avoid too fierce competition, you can use secondary words as the subject. For example, selling dresses, you can use "sleeveless dresses" and "floral dresses" as the theme.

Which words are suitable as subject words?

There are the following categories that are suitable for keywords. Product words: Tieguanyin, Lycium barbarum, mouse; Category words: dresses, high heels (of course, sometimes product words and category words are the same); Functional attribute words: weight loss, whitening and freckle removal; Brand words: Daphne, Nike, Midea, etc.

What is the criterion for judging the subject?

What is the criterion for judging the subject? It also depends on your store foundation, especially if the store foundation is good, it is very simple, just look at those with high search popularity.

But what if your store has a poor foundation? You should comprehensively consider the competitiveness of the discipline, such as the paid conversion rate. After understanding the above problems, we basically know that the process of arranging subjects is actually the process of classifying babies, but the basis of this classification is "can belong to the same subject." When you meet, there will be specific methods to tell you how to classify the treasures in the store according to the specific situation of the category and the store, that is, how to arrange the subject words.

(2) the process of arranging long tail words

The process of arranging long-tail words is actually to distribute the golden long-tail keywords selected by us according to the data to different babies evenly according to the assigned subject words, and determine the golden long-tail keywords to be promoted by each baby according to the calculation results of competitiveness. The problems involved here are mainly: how to choose long-tailed words and how to layout them. This will be mentioned in a later article. I hope everyone can pay attention to it.

Regarding the golden long tail keywords, many people will say that only those small shops will do this, and big stores will directly grab hot words! Needless to say, I just want to say, how likely do you think Taobao will concentrate its natural search traffic under the pressure of realizing traffic?

(3) the process of arranging related modifiers

After the layout of the subject and long tail words, in general, there are still some vacancies in the 30 words of the baby title, so the layout-related modifiers are needed. Then, it involves the selection principle, layout method and so on of related modifiers.

How to improve the operation level 0 1

Publicity: advertising

To expand customers, we need to advertise. Only through advertising can more potential customers know and understand you. Continuous advertising is an important way to promote the growth of store performance.

Health-healthy consumption has become the mainstream trend of modern consumption. More and more advertisements are associated with health. Don't prolong life. As long as it is harmless to health, consumers can have a look. Tea shops can set up raw material display cabinets at the bar, or make the tea making process transparent.

Fast-simplicity is accompanied by fast. With the accelerated pace of life, customers are more inclined to all kinds of lightning services, so as to experience more products and services, especially shopping mall customers. After shopping for a long time, it is the biggest temptation to find a place to have a cup of tea quickly. Therefore, the tea shop in the shopping mall should be efficient, and the corresponding propaganda slogan can be started from now on, such as drinking tea 1 minute.

02

Management: The sales ability of shop assistants directly affects the sales volume.

Suppose the customer may just want to buy a cup of fruit tea. After some communication and guidance from sales staff with strong sales ability and high sales level, customers will eventually order an extra European bag or snack, which will directly increase the sales of physical stores.

Therefore, we should also be organized when managing shop assistants:

1, the clerk should be familiar with the characteristics, advantages and disadvantages, price strategy, technology, varieties, specifications, promotion points, competitive products and substitute products of our products. Pay special attention to show that you are very familiar with the industry and products, because the specialty of industry and product knowledge is itself a sales force.

2. Be familiar with the target customers. Target customers should be classified into core customers, key customers and non-key customers. Customers can be divided into several categories, how to classify them, and what different strategies and methods should be adopted for different customer categories. The time and energy allocated to different types of customers are different. In addition, we must also grasp the psychological changes of customers.

3. Be familiar with competitors. What stores do competitors have, what brands do those stores have, and the functions, characteristics and prices of each brand product should be well understood. As the saying goes, know yourself and know yourself.

4. Master certain sales skills. Through continuous training, learning and summing up experience, improve sales ability. Tea franchisees can go to the headquarters for training according to the actual situation, or they can directly send teachers from the headquarters to guide and supervise tea.

5. The store manager can communicate effectively with the shop assistants and define the service criteria, including service attitude, service mode, service time and service follow-up cycle.

03

Sales Article: Appropriate Seasonal Promotion

1, new products should be publicized when they are launched.

The new product has just entered the market, and the biggest problem is: how to make consumers try to buy it? In order to solve this problem, besides the necessary advertisements, another effective means is promotion, such as discount, free tasting, half price for the second cup and so on.

2. Upgrade to promote sales

When the product is updated, we must take measures to clean up the inventory, on the one hand, withdraw funds, on the other hand, go into battle lightly.

3. Holidays should be promoted, especially during the Golden Week such as November, May Day and Spring Festival. Promotion information is everywhere, and all walks of life are promoting sales. If you don't promote sales, it is obviously not in harmony with the festive atmosphere.

It is said that it is easy to open a shop, and the key lies in how to operate and manage it. It is necessary to manage properly internally and pay attention to publicity strategies externally, so that the profit rate can be effectively guaranteed by internal and external linkage.