Joke Collection Website - Mood Talk - What's the use of small red books to praise comments?
What's the use of small red books to praise comments?
First, what is the use of Xiaohongshu's praise comments?
1. In the Little Red Book Club, we often see people leaving comments on their works to attract attention through comments to achieve some marketing purpose.
For example, attract fans' attention or add guiding content such as WeChat friends. Combined with the induction of avatar and signature, good drainage effect can be achieved.
2. Make comments in popular works. If there is a way to put comments on the top, you can show them directly to fans. The content can be well guided and easily exploded, so you can get very good exposure.
3. The more comments you like, the higher your ranking. The promotion function of little red book to comments and praises is to put comments on the top. Zando's comments seem more credible, and praising them is also a means of hype.
Second, what income does Little Red Book rely on?
1, receiving advertisements to make money
The merchants in the little red book are very rich, and they can make a lot of money when they receive an advertisement.
2, with the little red book with goods drainage
It is common to represent some products by yourself and use Xiaohongshu to sell goods on WeChat to make money. This model is much more profitable than the model of receiving advertisements, but it is also relatively difficult.
Step 3 exchange goods
Free communication: generally suitable for bloggers with a small number of fans. After receiving the product, the blogger writes an introduction, which is equivalent to the promotion fee.
Fee exchange: On the basis of providing products, merchants will also give bloggers a certain fee, usually less, which is also more suitable for early bloggers.
4. Brand cooperation
In Xiaohongshu, brands are keen to launch a large number of amateur bloggers to create brand discourse rights, so when you have a precise user base, you can start receiving brand advertisements.
5. Pay for knowledge
Paying for knowledge is very popular in recent years. At present, Xiaohongshu is also fully supporting knowledge payment. There are three ways to do it on the little red book, which is suitable for accounts in the field of pan-knowledge. You can find similar high-quality accounts through Hong Xin [Red Man Search], and learn their monetization mode.
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