What are the shortcomings of Aunt Shanghai?

1, which can only be linked to colleges and universities to open stores.

2. Low product innovation and few categories.

3. The product price is high and the cost performance is low. These are the disadvantages of Shanghai aunt.

Click to learn how to open an aunt in Shanghai.

Shanghai Auntie is a new brand of fresh fruit tea, which belongs to Shanghai Zhen Jing Industrial Co., Ltd. The brand positioning is "Love Fresh Fruit Tea, Drink Shanghai Auntie", focusing on providing new fresh fruit tea for young consumers. The trademark was formally applied on 20 13. 20 13 Auntie Shanghai launched the original and innovative product "Fresh-cooked five-grain tea" and put forward the concept of five-grain tea. Later, Aunt Shanghai innovatively introduced fruit yogurt into the tea track, and created a series of five-grain fruit tea to promote the innovation of five-grain tea.

Starting from Shanghai People's Square, Auntie Shanghai has continuously expanded to the whole country, and has now opened more than 4,000 stores in more than 300 cities across the country, becoming a strong leading brand in Tianjin, Shandong, Anhui, Hebei and other regions. On June 5438+065438+ 10, 2020, Auntie Shanghai received a series of financing of nearly 100 million yuan from Jiayu Fund, and is accelerating to corporate vision, which is "a hundred cities and thousands of stores, benefiting thousands of households", with the goal of becoming a respected century-old tea brand.

2065438+September 2009, the new IP symbol of Shanghai Ayi was born. A young "little aunt" dressed in elegant cheongsam, with orchid fingers up and a beauty mole, winked at customers with a straw, replacing the original image of aunt Shanghai, with both the accent of old Shanghai and the vitality of new Shanghai.