Summary of 2022 promotional activities (selected 6 articles)

Summary is to sum up what you have done and conduct a specific analysis to make your thinking clearer, so that you will be more comfortable next time you take action. The following is the "2022" compiled by me for everyone Summary of Promotional Activities (Selected 6 Articles)" is for reference only. Everyone is welcome to read this article. Summary of 2022 promotional activities (selected 6 articles) (1)

In order to increase the company's product sales, promote the brand, give back to consumers, and also to further cooperate with our store work as the xx festival is approaching Successfully carried out, our company launched the XX Festival promotion activities.

In order to promote different products at different time periods to achieve the best promotional effect, this promotion is divided into two time periods: First, the fresh meat promotion time of directly operated stores is: x Month x day, x day *** count x days. Second, other promotion time is: promotion starts on x, month x, while supplies last. Promotional gifts used for different products are also different.

Activity overview:

1. Fresh meat promotion in direct-operated stores

The fresh meat promotion area in direct-operated stores covers the existing xx direct-operated stores in xx area Store, the time is: x day, x day, *** counts x days. The promotion method is: Anyone who purchases fresh meat for more than x yuan in our directly-operated stores can receive a couplet. The number of allocated couplets is xx, and they will all be delivered to the office on x, month x. The specific number allocated to each store will be uniformly arranged by the direct-operated stores according to the actual situation.

2. Promotion of meat products and bean products in direct-operated stores

The number of directly-operated stores selling meat products and bean products is xx, and the promotion time starts from x, month x. Delivery status of the gifts: On x, x, this batch was delivered directly to the store by truck. Starting from x, month x, the undelivered free hot dog sausages from directly-operated stores will be allocated by business personnel according to the actual situation of the store and then handed over to the back office for billing and delivered to the store along with the goods. Undelivered couplets, glasses, piglets, etc. The quantity of fruit forks is also allocated by the salesperson according to the actual situation and then delivered to the store by truck.

The stores where meat products and bean products are promoted in gourmet franchise stores are xx stores that have been opened. The promotion time is the same as the promotion time of meat products and bean products in direct-operated stores, starting from x, month x. Gift delivery situation: On x month x, this batch of gifts was packaged together by store and then delivered directly to the store with the soy product delivery truck. However, x stores were unable to follow the order because they did not order the goods on x month x day. If the car is delivered, we will send a car to deliver it as soon as possible on the morning of x, month x.

In addition to the undelivered gifts, except for the hot dog sausages, which will be billed to the back office by the business staff according to the actual situation, the couplets, glass cups, and piggy fruit forks will all be delivered to the office on x, month x. There are offices Unified arrangements.

Effects of the activity:

1. Further increased store sales. By purchasing a certain amount of the company's fresh meat, you can receive a set of gifts (x couplets, x red envelopes), or by purchasing the company's meat products and soy products for a certain amount, you can receive corresponding gifts to increase the purchase of a single customer. Increase store traffic and increase store sales, thereby increasing store sales.

2. Further promote the company’s brand. Increasing customer flow through purchases and gifts also increases the store's exposure among consumer groups and increases consumers' favorability for the company's brand. Consumers also post couplets with the company's logo and words at home, or when giving out red envelopes Using the company's red envelopes is also a way to promote the company's brand.

3. The gourmet chain franchise stores have just opened, which is the peak sales period of the festival. The XX Festival promotion activities are carried out during this period, which is very helpful in increasing the popularity of the gourmet franchise stores.

Existing problems and experiences and lessons learned from them:

1. Promotion of meat products and bean products in direct-operated stores, and promotion time of meat products and bean products in gourmet franchise stores is too tight. Coupled with the lack of staff, it led to a difficult situation in delivering gifts. It is recommended that when implementing the plan in the future, a period of maneuvering time should be reserved as much as possible. It is best to convene a small meeting with relevant personnel in the early stage of formulating the plan to let relevant personnel understand the time schedule of the plan and related work responsibilities. Be prepared in advance for some problems that may arise during execution.

2. The direct-operated store fresh meat promotion only arranges to send couplets this time, and the time is scheduled on x, x, and x, x. When I went to the store, I learned that many customers were already in the market at this time. The couplets are already bought, so the couplets are not attractive to customers who have already prepared the couplets. Therefore, it is recommended that when carrying out promotional activities in the future, on-site publicity arrangements can be made in advance to inform consumers of the promotion time and related gifts, or more gifts can be arranged for consumers to choose by themselves.

3. Try to keep gifts or prizes as simple and practical as possible, so that they are easy for the company to distribute and monitor, and are also easy for customers to like. Relevant personnel reported that during this Spring Festival promotion, the hot dog sausages were much more popular than other kinds of gifts. The main reason is that hot dogs are more practical than other kinds of gifts in the eyes of customers.

4. Without a comprehensive gift monitoring process, the flow of gifts cannot be well monitored during the event. It is recommended that when it comes to gifts in the future, the delivery quantity of the gifts should be linked to the customer's purchase volume and distributed according to a certain proportion, so that the promotion not only stays at the consumer level, but also faces the terminal - our customers. . In this way, it can not only increase customers' enthusiasm for purchasing goods, but also better monitor the gifts.

5. The execution effect was not as expected. As the XX Festival is approaching, the company's product sales are reaching a peak period, and relevant business personnel have many things to do, so to a certain extent, they have reduced their attention to the XX Festival promotions. Summary of 2022 promotional activities (selected 6 articles) (2)

Sell x pieces of China Unicom mobile phone experience cards within the x-day event. Judging from the cooperation activities with China Unicom, this new marketing model has brought some new ideas to consumers, especially xx company hanging "China xx Department Store Powerful Joint Shopping to Send Mobile Phone Experience Card" and printed x leaflets in each business hall On the page, "Colorful Festival x Department Store China x China Unicom Experience Card for Strong Alliance Shopping" not only promoted our activities, but the "strong alliance" also made consumers feel the benefits.

1. Judging from the above situation

1. Media selection:

There are deficiencies in the selection of media platforms for this event. The advertising on x day will be On the eve of x, the turnover should show a growing trend, especially driven by promotional activities, the turnover growth should be obvious. From the data point of view, our media selection has a narrow scope of propaganda and deviation from the target group.

Our main focus is fashion and leisure slogans, targeting fashionable women and young groups. In terms of media selection, we should also choose platforms with high visibility in the media. Suitable for shopping malls and target groups.

2. Lack of planning:

Promotional activities are organized and implemented under the pressure of time. Although it has a certain market foundation, in a single activity or the overall development direction and annual plan of the enterprise, There is a large deviation. A single event may not be able to do anything for the company's brand accumulation, but may seriously affect the pace of brand accumulation. For example, the prizes for this event were based on the sales records of best-selling brands. However, several best-selling brands did not participate in this event, which not only affected the intensity of the event, but also affected the cohesion of the mall.

3. There is poor coordination between the for-profit and non-profit departments:

Promotional activities of special offices on each floor cannot be regularly fed back to the planning department and special offices that publicize this information to the outside. Promotional information has become a domestic sales document and cannot play the role of increasing brand customers. The purpose of small profits but quick turnover has become a wishful thinking. The planning department lost the support of this information. When formulating the activity plan, it could not combine shopping mall activities with special hall activities. Not only was it independent, it even made the activities isolated. When the sales department negotiated with agents or manufacturers about the proportion of activity responsibilities, Lose ground.

4. Poor activity execution:

No matter how big or small an activity is, “planning accounts for three, planning accounts for seven.” This shows the importance of activity implementation. No matter how good the strategy is, there is no When people implement it, they are still waiting for nothing. Employees do not have enough knowledge about promotional activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept that "activities require a large amount of capital and manpower investment to significantly increase turnover." In addition, there is no radical plan in the sales process, and the sales tasks are not broken down. "General management, rough sales" also limits the growth of sales.

5. Lack of forward-looking and fashionable performance:

Members of the planning department should often go out to understand the latest market information, organize the information, and learn more about cutting-edge fashion information .

2. The next plan

To overcome various difficulties and avoid the above situations, each activity must have the following five elements:

1. Accurate market background ;

2. Careful planning;

3. Close integration;

4. Close cooperation;

5. Toughness execution. Summary of 2022 promotional activities (selected 6 articles) (3)

Every year by the end of x, the mall will do a good job. Why does the mall pay so much attention to it? Because it is a summary of the various gains and problems that the mall has experienced in the x-section promotional activities, which will be beneficial to the development of x-promotional activities in the future.

1: Store image

As the first step in building brand value, the maintenance of store image is very important. A specialty store with high-end decoration and elegant style uses its own good image to add value to the goods in the store. Therefore, a good store image is the first step for a specialty store to shape its brand value, display product quality, distance itself from other brands, and avoid low-price competition. step.

2: Advertising

Advertising effectively guarantees the achievement of promotional results. Dealers should base their efforts on the size of their stores.

Event planning and local situation promotion. Strong and scientific advertising is more likely to make up for the shortcomings of location. Increasing promotional efforts will not only allow more people to understand the content of x promotional activities and enhance the brand's local visibility, but also make up for the inherent deficiencies caused by geographical location to a certain extent.

Three: Customer Maintenance

In this event, many specialty stores achieved good results despite being restricted by factors such as the company, the market, and themselves. This is due to Benefit from customer maintenance work in specialty stores. A store's good after-sales service can win it a good reputation and credibility in the local area.

Four: Shopping guide ability

The purpose of specialty stores investing a lot of advertising costs, launching shocking discounts and special offers is to attract customers into the store and take this opportunity to make sales. Therefore, after the preliminary work is completed, the next test is the sales ability of the shopping guide. In addition to special training for shopping guides, store managers should also supervise and encourage shopping guides to consciously use Internet and book resources to learn shopping guide knowledge and improve sales capabilities. Summary of 2022 Promotional Activities (Selected 6 Articles) (4)

An x-day promotional event was held in xx on x and x of this month. The theme of this promotional event is "Coffee Coke, Happiness Goes With You". It mainly promotes xx's new product Coffee Coke. The event was very successful and made this new product a household name.

These two days have been the best weather this week. Rarely good weather provided the conditions for a successful event. Under favorable conditions, we built a large stage with the image of coffee and cola products, and invited xx's powerful band and dance troupe. The host's humor and the dancers' passionate performances increased the promotion of the product, which was favored by consumers. praise from readers. X exquisite exhibition stands and X neatly dressed promoters around the site added to the atmosphere of the event. The sun umbrellas with the characteristics of xx company's products provide customers with sunshade places to facilitate customers to watch large-scale live performances.

The award-winning area of ??the center attracted the attention of a large number of consumers. Our prizes were marked on the brochure: a first-prize happy chair; a second-prize umbrella; a third-prize lunch box; The fourth prize is a pack of facial tissues. These exquisite and practical gifts add advantages to the event and increase consumer purchases. The promoters came to the promotion counter early, and their thoughtful and enthusiastic service was highly praised by consumers. The promoters' publicity one after another also became a beautiful scenery in the crowded pedestrian street. The warm atmosphere at the scene made consumers stop and watch the show while buying and drinking products. Interactive activities bring our new products closer to consumers. Consumers taste and evaluate our new products on site. All consumers who have tried the new product have praised it repeatedly and unanimously think it is a successful new product.

Most of the promoters are college students, who provide practical opportunities for college students in school, so that college students can contact and understand the society and lay a certain foundation for entering social work. There are also some people who come from society and provide employment opportunities for unemployed people. The promoter's efforts were rewarded with successful results. The sales volume in two days reached more than x boxes, and the total income was more than x million yuan. The company leaders are very satisfied with the promoters' performance and promise to give x yuan as a reward for every box sold. Those with outstanding performance will also receive additional bonuses. This reward increases the motivation of the promoters to sell and makes them devote themselves wholeheartedly. to promotional work.

The satisfactory results of the event depend on the leader’s on-site guidance and pre-event planning. The scene with the characteristics of coffee and cola is inseparable from the careful setting of the leaders and salesmen, and the overall process of the scene is in order. At the same time, the performance of the promoters also laid the foundation for the success of the event. Of course, xx's success is inseparable from the strong support of consumers. However, in this activity, there is a phenomenon that the characteristics and advantages of the product are not highlighted. The sales volume during the promotional activities are considerable. It is worth considering whether there will be considerable sales after the event. The two major brands xx and xx in xx area also have certain strength. We must use the advantages of the product itself and a large amount of publicity to increase the status of the product in the hearts of consumers. Not only let consumers know our products, but also accept our products.

In addition, training for promoters should be increased. Every move of the promoter affects the image of the product. Especially at the promotion site, promoters and consumers are face-to-face transactions, and the promoter's words and demeanor are also key factors for successful transactions. Companies can carry out targeted education, training and training from three aspects: knowledge, skills and attitudes. To improve the overall quality of promoters. Summary of 2022 promotional activities (selected 6 articles) (5)

xxx supermarket is a large supermarket chain in xx city. xxx supermarket is one of its sub-supermarkets with xx employees. This time "May Day" "During the Golden Week, the supermarket held a large-scale promotional event and invested one-third of all employees in this "May Day" activity. According to reports, the supermarket wanted to use this event to improve its reputation among consumer groups, and at the same time, it wanted to seize this opportunity. The large number of sales during the Golden Week has given it a favorable initiative in the competition with supermarkets such as Baiyi. This promotion is mainly divided into three categories.

1. On-site special sales

There are five major categories of on-site sales, including cosmetics, daily necessities, electrical appliances, beverages, and furniture.

Cosmetics are mainly handled by promotional personnel and supermarket employees directly sent by the manufacturers. Daily necessities are clearly marked with price tags. Home appliances such as TVs and air conditioners are reduced in price and given away as accessories. All kinds of drinks are priced lower than usual. All furniture is at x discount.

2. Tour promotion and gifts

Supermarkets use sponsors’ cars and supermarket names to distribute advertising materials (cosmetics and daily necessities) and leaflets.

3. On-site lottery activities

The lottery methods and prizes are relatively flexible, with a winning rate of 100%, and deformation is used to promote various products.

After a day of observation and understanding, I feel that this entire activity is relatively successful, but from my personal point of view, there are still some shortcomings.

Let me talk about my views from the following points:

1. Advertising

The wording and starting point of advertising are not very good. From the perspective of consumers, the undershirt music in advertisements should also suit the minds of most consumers. Different music should be played when passing by different street corners.

2. Employee motivation

The number of customers during the "May Day" Golden Week will increase, and the working hours will be lengthened, which will lead to the negativity of some employees. We should increase the number of employees in accordance with national regulations. According to employees, the three times subsidy is only based on the usual salary processing fee and includes a meal. Therefore, the enthusiasm of employees directly affects the promotion effect.

3. Enhance competitiveness

a Establish an innovation system, strengthen self-quality construction, and ensure that hardware passes the test and software is in place.

b Sound management system. A good management system is the guarantee for the smooth implementation of various strategies and plans of the supermarket, and is also the guarantee for the continuous success of the enterprise. Strive to achieve a detailed division of labor in the supermarket, clear authority and effective supervision.

c Improve the training system. Modern enterprises are people-oriented. Excellent employees are the key to the survival and development of enterprises. Supermarkets should improve employee education, training and welfare benefits systems, establish a training system for employees before entering the company, and communicate effectively with employees to ensure that no one is high or low, everything is not too small, education is timely, and rewards and punishments are clear.

d Make full use of marketing concepts, relieve employees of ideological burdens, grasp the reception and handling of customer complaints, and actively explore and consolidate the market.

e Keep logs and monthly logs. Managers must report daily work status and the occurrence and handling of emergencies in writing. Supermarkets should also hold regular staff meetings to summarize experiences, motivate employees, and set development goals. Summary of 2022 Promotional Activities (Selected 6 Articles) (6)

In order to further promote the popularization of financial knowledge in the banking industry, strive to improve the financial quality and safety awareness of the public, and safeguard the legitimate rights and interests of the majority of financial consumers, according to The XX Banking Association forwarded the "Notice on Issuance" of the China Banking Association, and our bank organized a publicity activity with the theme of "Interest Rate Marketization and Deposit Insurance System Publicity Month" in the jurisdiction from x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x The summary report of the activities is as follows:

1. Establish an activity leadership group to ensure the smooth implementation of the activities

In order to ensure that the publicity activities have reasonable division of labor, orderly organization and appropriate measures, in accordance with the "Financial Knowledge Progress" Our branch attaches great importance to the document spirit of "Wanjia" and established the "Financial Knowledge into Wanjia" publicity campaign with the branch president XXX as the team leader, XXX as the deputy team leader, and the main leaders of each department and branch as members of the leading group. The leading group has also established a leading group office, which is affiliated with the Compliance Department and is responsible for the formulation and implementation of publicity activity plans, as well as organizing and coordinating the implementation of activities of various departments, offices and branches. In order to ensure that the publicity activities are orderly, the branch formulated a publicity activity plan and issued it, requiring all branches to make full use of various publicity methods to expand the coverage of activities and popularize financial knowledge.

2. Fully prepare publicity materials to ensure that the publicity is implemented

X is the "Interest Rate Marketization and Deposit Insurance System Publicity Month", in order to ensure that all publicity measures are implemented in place , our branch conscientiously organized and prepared for publicity activities, distributed publicity banners, posters, and leaflets to all business outlets, required all outlets to put all publicity materials in place as soon as possible, and opened a publicity area to hang publicity banners. , put up promotional posters, display promotional brochures, and play this month’s promotional slogans through the LED display, such as: Deposit insurance makes life better; deposits are voluntary, withdrawals are free, deposits bear interest, deposits are guaranteed, etc. In addition, the branch popularizes knowledge about interest rate marketization and deposit insurance systems to consumers through SMS platforms and Weibo information platforms.

3. All outlets will proceed simultaneously to ensure comprehensive coverage of publicity

Fuzhou Branch uses the business outlets of each branch within its jurisdiction as a promotional position, and plays relevant promotional slogans through the LED demonstration screens of the business outlets. Business outlets set up publicity points, put up publicity exhibition stands, and put up publicity posters to let customers feel the publicity atmosphere of the "Interest Rate Marketization and Deposit Insurance System Publicity Month"; publicity leaflets were placed on the counters to allow customers to handle business or wait for processing. When doing business, you can access relevant promotional materials as soon as possible to ensure that the interest rate marketization and deposit insurance system are brought to the public, and to ensure that financial consumers understand the connotation of interest rate marketization and the impact of the deposit insurance system on financial consumption at the first time. protective effect.

The XX branch also went to XX village to promote the interest rate marketization and deposit insurance system to the villagers, and took advantage of the launch ceremony of the XX city famous building materials promotion meeting to distribute promotional materials to the representatives attending the meeting. Building materials manufacturers , dealers, and building materials market managers will in-depth publicize the interest rate marketization and deposit insurance system, continue to popularize financial knowledge to the public, and raise public attention to the protection of financial consumer rights and interests.

IV. Summarize experience and establish a long-term mechanism

After the publicity activities, each branch of our bank will make a timely summary, evaluate the scale and effect of the publicity, and make adjustments based on the publicity that has been carried out. Estimate the quantity of promotional materials in order to select a more appropriate promotion time and location for the next promotion theme, and adopt more effective promotion methods and means.

From x, x, to x, x, all XX outlets of XX branch participated in this campaign to popularize financial knowledge. A total of XX publicity activities were carried out, with a total of XX employees participating, and about x publicity materials were sent. The direct audience is more than XX people, and the audience of SMS, Weibo information and other publicity platforms reaches more than XX people, achieving the expected publicity effect. Our branch will adhere to consumer education service activities in daily business activities, safeguard the legitimate rights and interests of consumers, and enable consumers to truly benefit from participating in financial publicity activities.