What is the most powerful slogan (jingle) you have ever heard?

Talk about shouting slogans, saying slogans and tasting modern and traditional culture. Welcome to the program "Lao Pan Tells the World" with only one issue.

"Grinding ~ scissors ~ shovel ~ kitchen knife ~"

You must be familiar with this slogan, right?

The little grandson sat in grandma's arms, chewing jelly beans and watching the sunset. Suddenly, there was the sound of "grinding scissors and chopping knives" in the distance. The sunset was fiery red, and the slogan was printed in his mind and turned into feelings.

So, what does "sharpening scissors and chopping a kitchen knife" mean? What does this mean?

A: Actually, it's just a slogan, a jingle from a trade, and the most primitive form of propaganda "advertising". In the folk, this slogan is commonly known as "shouting", which means hawking, setting up stalls, buying fruits and buying breakfast. Shouting is the hawking of small vendors.

Speaking of this shout, all walks of life shout, some shout catchy, some shout witty. Today we will talk about this kind of cry.

Just now I said that all walks of life are shouting. Take wine vendors as an example. You have to shout when you sell wine.

Maijiu modern

At the end of the year, the market will be very lively. The wine vendor set up a table with a big red cloth, and there was a kind of Fenjiu called Lihua Village on the table. The vendors started yelling at people coming and going.

"Too white to smell the fragrance, don't ask Xinghua Village here. Let's take a walk and stop to have a look. Lihua Village is a must for visiting relatives and friends! The mountain overlapping water flow twists and turns is worried that no way can walk, the willow green flowers suddenly appear a mountain village. Drinking my pear village fen liquor is not afraid of the rain at the end of the year, and drinking my pear village fen liquor is not afraid of leaving home and wanting to break my soul ~ where is the good wine? The shepherd boy showed me pear village ~! Drinking our wine is bad for your throat. After drinking our wine, the 80-year-old man turned a somersault! "

In the name of "Xinghua Village", wine vendors adapted the poems of ancient poets Lu You and Du Mu, which were catchy and humorous. The so-called cry never forgets anything, and the wine merchant did it.

After selling wine, let's talk about selling steamed buns.

Mai steamed bun ya

You should also shout when selling steamed buns, and you should know how to attract customers when doing business. Let's see how vendors selling steamed stuffed buns attract customers.

Steamed buns are homophonic "cabbage", which is very auspicious to drink. Please listen to me and give you a drink (traditional drink);

"Bao ~ Cai ~ Lai ~, leather, white flour, incense and oil, wrapped in a bag of wealth, a bite is blessed, luck has arrived, Kyrgyzstan has arrived, and you have made a fortune. Have a taste ~ "

This kind of shouting is very traditional. Sing it with the flavor of Beijing rhyme drum, and the steamed stuffed bun is described as "cabbage". This is pleasant and auspicious. Everyone likes to listen to it when it is sold. Everyone wants to hear it Our family runs a small restaurant selling steamed buns. The restaurant is called "Buddha Laughing House". Come and have an exhibition sometime.

I'll sell shoes after selling steamed bread.

Selling shoes is popular.

Pop culture permeates all walks of life "buyers and sellers".

Speaking of pop culture, I believe everyone is familiar with the name "Stephen Chow". A Chinese Odyssey is a classic in the hearts of a generation.

Many classic dialogues in Master Xing's movies have become jokes that our generation relishes when they knock around after dinner.

No, the shoe vendor borrowed Stephen Chow's name and started his own business. Listen to me shout a nonsense version of "A Chinese Odyssey" and "selling shoes";

"Oh, buy karma ~ My lover is a hero in the world, and one day he will marry me in shining armor and shoes ~. ×× leather shoes, which conform to the design of human body, are advanced imported leather materials. Put them on and let your feet really feel pure and comfortable without shoes. "

If there is a merchant who can ask Master Xing (the Supreme Treasure) to hold (Xia Zixian's daughter) to shoot a nonsense style advertisement, I will buy a pair of shoes no matter how expensive they are. We are not wearing shoes, but feelings.

Selling candied haws and human nature

"Sugar-coated haws are round, red lanterns are hung, sugar-coated haws are sweet, and a rich family is reunited."

This is a children's song sung by my grandmother when I was a child. Children's songs gave Sugar-Coated Berry a sweet meaning of wealth and reunion.

Sugar-coated haws are mostly goods sold along the street, and the number of words should not be too long. Simplicity is the key.

Tianjin people are very wise to sell candied haws, just shouting "seedless ~"

What do you mean by "nuclear-free"? There are no hawthorn kernels in Sugar-Coated Berry, because most people who eat Sugar-Coated Berry don't like Sugar-Coated Berry with kernels. Therefore, smart Tianjin vendors use the phrase "no kernel" as an advertising word, which is concise and full of human feelings. The slogan is short, but the finishing touch is not subtle.

Liang yuan Dian su

Shouting is an art, which covers everything. When we say elegant, we will say "vulgar".

Two yuan shop, selling some nail clippers and trinkets. Originally, an unremarkable two-yuan shop shouted like a monk chanting scriptures, which made passers-by forget.

"Opening ~ invigorating ~ clearance sale and bloodletting ~ all the goods in our store are two yuan. There are all kinds of commodities, daily necessities, stationery toys and small household appliances. You can't buy two yuan ~ you can't be fooled ~ two yuan makes you laugh often ~ two yuan makes you linger ~ ... "

It's vulgar, but there is an old saying that "black cats and white cats are good cats if they can catch mice." The unbearable slogan of "Two Yuan Store" has just become the mark of an era.

One day in the future, modern online shopping and logistics services will reach the peak, and traditional physical stores will be greatly replaced. Just like Chang 'an Avenue in the old society and Tianqiao in Beijing, the modernity of our city will be called "backward tradition" by later generations sooner or later.

abstract

Shouting slogans sounds humorous, but it is actually a kind of life culture, which virtually reflects a life state of the grassroots service industry in society.

In old Beijing, people who sell bean curd with cloth heads will shout; in Chang 'an Street, people who pinch sugar to make Tang suits will shout; in old Tianjin, people who sell Goubuli steamed buns and candied haws will also shout, which represents a nation's local customs and ideological wisdom.

Now there are high-rise supermarkets everywhere, and fewer and fewer people can really hear these artistic shouts comfortably. In fact, with more care and love in life, many traditional things will not disappear.

Having said that, I'd like to extract a "Scream" from Taiji, a traditional culture in China, as the end of this program.

My grandfather loved Tai Ji Chuan very much (the tuition was very expensive). I once gave him a sword in Tai Chi Hall, and saw a pair of background calligraphy and painting in the hall of the museum, which is very Zen culture in China. The content is like this:

"Self-confidence hands don't see strength and strength, the heart is peaceful, inverse and empty, abundant and violent and ascending, and there is no way to have a destiny, but I don't say money benefits in my mouth, but I see secular feelings in my hand. Huiyang is a peace of mind, weak, calm, lifeless, dynamic and static, and born with the wind after joining the WTO. -Lin

Friends you like can understand the truth in the words. I think the slogan of Tai Chi is the most powerful. Of course, different people have different opinions. The last paragraph may be a bit off topic, but I did it on purpose. Why not promote the traditional culture of China in my post? As long as you have read what I have written, you will feel something and gain something, and I will not write in vain.

Ok, that's it for the program "Lao Pan Tells the World".

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