What professional knowledge do you need to open an online shop?

On the surface, opening an online shop really doesn't require much investment. It is enough to have a computer, a network cable, a digital camera or a scanner, but this is not the case in reality, because this is only a hardware investment. Although it is not big, many hidden investments have not been seen or thought of. Otherwise, Yi Bei boasts 400,000 online stores. Why are there only a few hundred online stores with good business? This ratio is very small, and so is Taobao. How many real big sellers can there be? Opening an online shop requires not only a few pieces of hardware, but also a lot of "software". The first is the ability of image processing, which is the most basic skill. Note: I'm talking about skills. It takes a lot of time and energy, even money, to have such skills. I believe everyone has an account in mind. The second is the technology of taking pictures. Note: I am talking about technology. Obtaining this technology is more difficult than processing pictures. There are many softwares for processing pictures. As long as you understand the theory and practice hard, you can do it well. But to take a good photo, you need not only theory and a good camera, but also talent, understanding and time. Otherwise, the world will be full of photographers. I have studied photography for many years. A seller who is also in Taobao once asked us to recommend him a good camera. He used a Nikon D70S with more than 6 million pixels, saying that the photos he took were abrupt and he wanted to change to a more advanced one. He asked what camera we used. When we got the 3-megapixel CANONA70, he was surprised to say whether I was lying to him. I didn't mean to laugh at the seller when I said this, because my own level is not much better than him. I just want to say that shooting technology can't reach a certain height overnight. The camera is just an external cause, and the key is to make it work internally. Like me, I have no such talent at all. In order to attract buyers, investment is also needed, but the amount of investment depends on personal conditions. Off-topic, our store once won an evaluation, and the reason given by the buyer was that our pictures were too beautiful, and the buyer felt that the real thing was not as good as the pictures. Third, it is the style design of the whole store, which is neither skill nor technology. It is the ability of creativity. This ability is more difficult to obtain than the skills and techniques I mentioned earlier. Why? I believe everyone can understand that there are good products, excellent photo processing skills and shooting techniques, but if these can't be harmoniously integrated into a beautiful whole, then these skills and skills, like a person, no matter beautiful or handsome, are not perfect in every part, but they are perfect together. On the contrary, if you integrate all the perfect parts, you may not be beautiful or handsome. The same is true of opening an online shop. Without good ideas and the ability to integrate products and pictures, it will not attract the attention of buyers. What I said above is some basic abilities that must be possessed before opening an online shop. In addition, what is needed is sales skills. Sales skills are mainly divided into three aspects, one is promotion, the other is sales, and the third is after-sales. These three aspects constitute the main sales skills. Let's talk about promotion first. There are many ways to promote it. I won't list them one by one. The easiest way is to post more posts in the forum to let everyone know about you. This may be the most practical way for third-party trading platforms such as Taobao and Yi Bei. Of course, there are also sellers who have their own independent online stores, and there are bigger ways. This is not the point. Let's skip first.